ADITIYA BIRLA NUVO IMC
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Meaning of IMC An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other. PRESENTED BY – SAGAR PRUTHI
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Transcript of ADITIYA BIRLA NUVO IMC
Meaning of IMCAn approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
PRESENTED BY – SAGAR PRUTHI
Advertising Direct marketing Integrated/Internet Marketing Sales promotion Publicity/ Public Relation Personal Selling
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