Adeola sole EIS EU 2015
Transcript of Adeola sole EIS EU 2015
Finding The Right Vendor
What is Murdock London?
Issue: There was a disconnect between the stores and online
How did we resolve this?
STEP 1:
STEP 2:
STEP 3:
STEP 4:
STEP 5:
Establish the ProjectCreate Proposal
Meet with Vendors Research
Evaluate and Decide!
Step 1: Establish The ProjectBeing prepared before you begin
• Why are you looking for a vendor?• What are your goals?
• Who should be involved?• Appoint a project leader
• What is your current business situation?• What is wrong with your current vendor?• What is good about your current vendor?
• List everything!• Think in depth about your limitations
• Consult with your colleagues (more than likely their
issues are intertwined with yours!) • Highlight your best case scenarios
• Be realistic about the amount of resource you have• Transparency is key!
Step 2: Create Your ProposalIdentifying the areas of concern
• Customer data held in two places• Two non communicating platforms
• Multiple duplications • Not communicating with customers effectively
• 360 view of customer interaction• Unable to provide cross channel customer service
Step 2: Create Your ProposalIdentifying the areas of concern
• Google is your friend!• Utilise LinkedIn to connect with people in your industry
• 3rd Party agencies (software advice)• Attend seminars, conferences and workshops
• Sign up to everything (Media Week, Imedia, Econsultancy)
Step 3: ResearchGoing to market – preliminary research
• Stay hydrated (seriously)• Establish how long you have before you begin
• Send your proposal and set a deadline for follow up• Only agree to a demo if they can meet most of your
requirements. No need for pleasantries at this stage• Create a spreadsheet detailing vendor and dates
including your key requirements
Step 3: ResearchMaking Contact – The tedious bit
• Research the vendors thoroughly• Read their proposal!
• Prepare questions and highlight any concerns• Don’t be afraid to challenge
• Arrange to meet in your office first (don’t be wowed by their biscuit
assortments)• Have all relevant parties present and informed. It’s imperative all areas of the
business is covered
Step 4: Meeting VendorsThe grilling
• Create a spreadsheet highlighting the pros and cons • Scrutinise every cost and deliverable
• Ask for a further meeting or demo if you are unsure (this time in
their office)• Act like your in a souk and haggle- don’t be shy!
• Trust your gut instinct and feelings. Have they tried to build a
rapport with you?
Step 5: Evaluate and DecideCrunch time!
Thank you
Adeola Sole
CRM Manager – Murdock London
www.murdocklondon.com