Ad pro credentials_2015_rus_full
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2015Agencycredentials
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2 :: BRAND HEALTH & EQUITY : CPA :i-VideoRTB-
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media
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, , 3 : - (. ) (. ) , (. ) pravda.ua. $800. 1,4 4 , 36% - .6 1000 , 70-100 . , - .* Effie 2014Brands Youtube
: 2014
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. .
, .
Social CRM , . (FB, VK), , .
Results 16 000 VK 2 500 FB 900 .AVON Social CRM
: 2014 - 2015
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Video Landing .
. . .
. 3 , .
64,5%ost per 1 Web Form fell by 64,5%Bounce Rate consists of 61,75%The average duration of the session is 00:01:32 seconds.http://vsemozhu.com.ua/
: 2014 - 2015
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2
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, 10 & 360-, (CCS) : TNS, InMind, Arianna digital- , . - RTB
Digital-& SEM / - . . PR. , . . CPA, CPL, CPOSMM / ""
: 360-, (CCS) : TNS, Gemius, InMind, Arianna
AdPro 360- digital-.
DENTSU AEGIS MEDIA/GMG, TNS, CSS, InMind, Arianna .
5 .
.
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TNS MMIbrand health
Consumer Connection System Google Analytics InMind AdOpinion -, , , Nielsen Arianna - .AdverTrack -
Markdata Gemius -CCS Planner- ad recall planning
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:61 , 7 mediadirectorassociatedirector
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector
Chief Executive Officer
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mediadirectorassociatedirector
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirectorAgencys Structure:
Chief Executive Officer
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2 , 2 ( )15
mediadirectorassociatedirector
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
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Chief Executive Officer
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2 , 2 ( )16
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
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mediadirectorassociatedirector
Chief Executive Officer
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2 , 2 ( )17
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
7
mediadirectorassociatedirector
Chief Executive Officer
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2 , 2 ( )18
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
Strategy Director
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mediadirectorassociatedirector
Chief Executive Officer
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2 , 2 ( )19
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
Client Service Director
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mediadirectorassociatedirector
Chief Executive Officer: Astelit, InBev, AVON,NOKIA, Coca-Cola, Danone, Sushiya, METRO
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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
SMM & PR Director
8 PR social media marketing
mediadirectorassociatedirector
Chief Executive Officer
: Coca-Cola, Danone, InBev, Colgate, Bittner Farma, Mitsubishi, AVON
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mediadirectorassociatedirector
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
Creative Director
8
: Unilever, Pepsico Ukraine, Effes, Universal Bank, , M, Viasat, Credit Agricole, ,
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mediadirectorassociatedirector
media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.
new businessdirector :
Production Director
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: Nokia, Fido Bank, i, Subary, Toyota
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20144
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100+ . 1 media 1
2 digital 22 digital- 2014
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14 10
AdPro 2014
http://vrk.org.ua/adv/ratings
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Adpro
Red apple goldKIAF goldKIAF silverGolden Hummer goldKAKADU bronzeFWA SoDGolden Hummer short listACD*UA short list
MoriaminInteractive website
FidobankDeposit campaign
EFFIE silver
DreamTripPromo site for RichACD*UA short listADC*UA bronze
""
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SinceMediaContextSMMProductionCreativeStrategy2013-15 Staropramen2013-15Bayer2015Coral Travel2014-15Peugeot2015Danone Activia2015LOreal Mabylline20151+1 media2014OKKO2014 , 2015
New Business 2014-2015
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AdPro SinceMediaContextSMMProductionCreativeStrategyAstelit ( life :))2008Renaissance bank2011AB InBev2013 2014SGroup(, )2014Eva2013METRO 2015Ringoo2014Colgate2014
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5
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AdPro - 2011 CEO 2012.- digital- (UDAC) , , Terminology Unification Committee
2004 61 . - 40 2003 , 9 .
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AdPro - AEGIS MEDIA/GMG
DENTSU AEGIS NETWORK UKRAINE 2014:
internetOOHradiopressTV ""
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----- (27.02.14 15:14) ----- 32
AdPro , , , ( Dentsu Aegis Ukraine) (, , , )10 ( , - ) Reasons to belive
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Digital DayIntro SMM, Context, Banner Ad, CPA, Applications, RTB Brand Health Digital-centric - TV+Internet MMO - ""
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digital. ? , , (Double Click, Adriver, DART Search) digital-centric -
Network ExperienceOur network clients
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35
, 6
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$25 000 000 , .
. CPC CTR. CPA
32 USD - 28% 0% 12% *
Brands Youtube* : InMind
Fidobank CPA: 2013
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Effie awards 2013: Bronze37
, , ,
-, 2 : vs. ,
. 70%
Brands Youtube
Moriamin Forte -Brand Health and Equity
: 2013
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Golden Hammer 2013: GoldKIAF 2013: Gold, SilverThe FWA: site of the day 04.10.2013Red Apple Mixx 2013: shortlistGolden Drum 2013: shortlistKAKADU 2013: Bronze
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9 months of leadership Digital- , -
, - .
1 - * 1 * 1 * 400 000+ Facebook Facebook Award : Facebook
Brand Health and Equity
: 2013 - 2014
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Chernigivske brand community #1 in Ukrainian Facebook since May 2013 till March 201439
WOM-, , .
-, DreamTrip .
5 700+ .67 000+ .
Brands Case study on YoutubeBrands pages: Facebook
Rich | Dreamtrip -.Brand Health&Equity - CPA
: 2013 - 2014
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ADC*UA 2013: Bronze, Shortlist40
Ready to start?Nechaeva AlexandraNew Business [email protected] 067 656 16 65adpro.ua