Ad pro credentials_2015_rus_full

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Все права защищены и любое использование материалов или их части запрещено без письменного разрешения ТОВ "Ад 2015 Agencycredentials

Transcript of Ad pro credentials_2015_rus_full

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2015Agencycredentials

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2 :: BRAND HEALTH & EQUITY : CPA :i-VideoRTB-

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, , 3 : - (. ) (. ) , (. ) pravda.ua. $800. 1,4 4 , 36% - .6 1000 , 70-100 . , - .* Effie 2014Brands Youtube

: 2014

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Social CRM , . (FB, VK), , .

Results 16 000 VK 2 500 FB 900 .AVON Social CRM

: 2014 - 2015

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Video Landing .

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64,5%ost per 1 Web Form fell by 64,5%Bounce Rate consists of 61,75%The average duration of the session is 00:01:32 seconds.http://vsemozhu.com.ua/

: 2014 - 2015

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, 10 & 360-, (CCS) : TNS, InMind, Arianna digital- , . - RTB

Digital-& SEM / - . . PR. , . . CPA, CPL, CPOSMM / ""

: 360-, (CCS) : TNS, Gemius, InMind, Arianna

AdPro 360- digital-.

DENTSU AEGIS MEDIA/GMG, TNS, CSS, InMind, Arianna .

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TNS MMIbrand health

Consumer Connection System Google Analytics InMind AdOpinion -, , , Nielsen Arianna - .AdverTrack -

Markdata Gemius -CCS Planner- ad recall planning

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:61 , 7 mediadirectorassociatedirector

media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector

Chief Executive Officer

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mediadirectorassociatedirector

media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirectorAgencys Structure:

Chief Executive Officer

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mediadirectorassociatedirector

media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

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Chief Executive Officer

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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

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mediadirectorassociatedirector

Chief Executive Officer

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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

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mediadirectorassociatedirector

Chief Executive Officer

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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

Strategy Director

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mediadirectorassociatedirector

Chief Executive Officer

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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

Client Service Director

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mediadirectorassociatedirector

Chief Executive Officer: Astelit, InBev, AVON,NOKIA, Coca-Cola, Danone, Sushiya, METRO

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media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

SMM & PR Director

8 PR social media marketing

mediadirectorassociatedirector

Chief Executive Officer

: Coca-Cola, Danone, InBev, Colgate, Bittner Farma, Mitsubishi, AVON

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mediadirectorassociatedirector

media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

Creative Director

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: Unilever, Pepsico Ukraine, Effes, Universal Bank, , M, Viasat, Credit Agricole, ,

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mediadirectorassociatedirector

media dept.strategy dept.client service dept.smm & pr dept.production dept.creative dept.

new businessdirector :

Production Director

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: Nokia, Fido Bank, i, Subary, Toyota

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20144

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100+ . 1 media 1

2 digital 22 digital- 2014

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14 10

AdPro 2014

http://vrk.org.ua/adv/ratings

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Adpro

Red apple goldKIAF goldKIAF silverGolden Hummer goldKAKADU bronzeFWA SoDGolden Hummer short listACD*UA short list

MoriaminInteractive website

FidobankDeposit campaign

EFFIE silver

DreamTripPromo site for RichACD*UA short listADC*UA bronze

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SinceMediaContextSMMProductionCreativeStrategy2013-15 Staropramen2013-15Bayer2015Coral Travel2014-15Peugeot2015Danone Activia2015LOreal Mabylline20151+1 media2014OKKO2014 , 2015

New Business 2014-2015

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AdPro SinceMediaContextSMMProductionCreativeStrategyAstelit ( life :))2008Renaissance bank2011AB InBev2013 2014SGroup(, )2014Eva2013METRO 2015Ringoo2014Colgate2014

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AdPro - 2011 CEO 2012.- digital- (UDAC) , , Terminology Unification Committee

2004 61 . - 40 2003 , 9 .

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AdPro - AEGIS MEDIA/GMG

DENTSU AEGIS NETWORK UKRAINE 2014:

internetOOHradiopressTV ""

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AdPro , , , ( Dentsu Aegis Ukraine) (, , , )10 ( , - ) Reasons to belive

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Digital DayIntro SMM, Context, Banner Ad, CPA, Applications, RTB Brand Health Digital-centric - TV+Internet MMO - ""

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digital. ? , , (Double Click, Adriver, DART Search) digital-centric -

Network ExperienceOur network clients

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$25 000 000 , .

. CPC CTR. CPA

32 USD - 28% 0% 12% *

Brands Youtube* : InMind

Fidobank CPA: 2013

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Effie awards 2013: Bronze37

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-, 2 : vs. ,

. 70%

Brands Youtube

Moriamin Forte -Brand Health and Equity

: 2013

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Golden Hammer 2013: GoldKIAF 2013: Gold, SilverThe FWA: site of the day 04.10.2013Red Apple Mixx 2013: shortlistGolden Drum 2013: shortlistKAKADU 2013: Bronze

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9 months of leadership Digital- , -

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1 - * 1 * 1 * 400 000+ Facebook Facebook Award : Facebook

Brand Health and Equity

: 2013 - 2014

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Chernigivske brand community #1 in Ukrainian Facebook since May 2013 till March 201439

WOM-, , .

-, DreamTrip .

5 700+ .67 000+ .

Brands Case study on YoutubeBrands pages: Facebook

Rich | Dreamtrip -.Brand Health&Equity - CPA

: 2013 - 2014

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ADC*UA 2013: Bronze, Shortlist40

Ready to start?Nechaeva AlexandraNew Business [email protected] 067 656 16 65adpro.ua