Tribal mini PMU presentatie mobile presentatie Mark van Werven
Ad chieve mark van werven
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Transcript of Ad chieve mark van werven
![Page 1: Ad chieve mark van werven](https://reader035.fdocument.pub/reader035/viewer/2022081521/58ee42d11a28ab0e358b4599/html5/thumbnails/1.jpg)
Maximaal Resultaat uit Google Shopping
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Shoppingaandeel bij Google
10 tot 90%
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Tekstadvertenties
1.Zoekwoorden opgeven
2.Advertentietekst schrijven
3.Biedingen instellen
X
X
ok
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Shopping advertenties
1.Producten opgeven
2.Biedingen instellen
3.Keyword negatives
4.Prioriteit bepalen
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Producten en Biedingen
“Lamp”
“Staande Lamp Wit”
“Lamperco 342254”
+
+
+
€0,25
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Zoekopdrachten Aan of Uit
80.000x
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Wat te doen?
Zoekterm: “Industriële lampen”
Vertoningen: 3.450
Kliks: 283
Kosten: €73,45
Conversies: 0
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Wat te doen?
Zoekterm: “buitenlamp met sensor”
Vertoningen: 824
Kliks: 17
Kosten: €2,76
Conversies: 0
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Wat te doen?
Zoekterm: “Led inbouwspots dimbaar”
Vertoningen: 972
Kliks: 22
Kosten: €3,14
Conversies: 1
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Cost/Value vs Word count
1 2 3 4 5 6 7 8 9 100.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
Algemeen voorbeeld (niet Lamp & Licht)
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Cost/Value and Numbers in Searches
Without Numbers With Numbers€ 0.00
€ 50,000.00
€ 100,000.00
€ 150,000.00
€ 200,000.00
€ 250,000.00
€ 300,000.00
€ 350,000.00
€ 400,000.00
Investment Turnover
C/V =
4,9
C/V =
9,8
Algemeen voorbeeld (niet Lamp & Licht)
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Cost/Value vs Brands
Artemide
Calex
lemnis pharox
Qazqa
Steinhauer
Tom Dixon
Trio Leuchten
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0
Cost/Value
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Cost/Value vs Lichtbron
Birne (overig)
Glühbirne
Halogen
Led
Led Streifen
Leuchtstof
0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6
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Cost/Value vs Lichtbron
außen
Badezimmer
Büro
Esszimmer
Garten
Küche
Schlafzimmer
Wohnzimmer
0.0 1.0 2.0 3.0 4.0 5.0 6.0
Buitenlampen met cijferaanduiding: 5,0
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Analyses
1. Brand analysis
2. Producttype analysis
3. Word count analysis
4. Numbers in Search Prhases
Producteigenschappen
Keyword eigenschappen
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Biedingen & Prio’s
€0,45
€0,25
€0,10 “Lamp”
“Staande Lamp Wit”
“Lamperco 342254” LOW PRIO
MED PRIO
HIGH PRIO
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Samengevat
Analyseer groepen van zoektermen
Manage individuele producten
Differentieer in biedingen; werk met campagnelagen
Automatiseer campagnes
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Resultaten binnen 1 maand
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Bezoek ons op stand 241