Your sub-title hereActivities in shopping mall in HCMC - AEON Mall is the most popular shopping mall (38%)

Survey information

• Survey about Activities in shopping mall in HCMC• Sample size: 400• Respondent criteria: 20-49 years old • Area: HCMC• Conducted time: Nov 20-24

Executive Summary

• 42% 20-29 years old group spend weekend time on Internet

• 30% people in the age of 30-49 go to shopping mall 1-2 times per month

• AEON Mall is the most popular shopping mall (38%)

• 46% people go to shopping mall for eating / drinking

• 38% people from 30’s stay in shopping mall for 2-4 hours and 46% spend more than 500K per time there

Respondents profile

Female53%

Male47%

Gender

Distric

t 1

Distric

t 2

Distric

t 3

Distric

t 4

Distric

t 5

Distric

t 6

Distric

t 7

Distric

t 8

Distric

t 9

Distric

t 10

Distric

t 11

Distric

t 12

Tan Binh

Binh Thanh

Phu Nhuan

Tan Phu

Thu Duc

Go Vap

Binh Tan

Cu Chi

Hoc Mon

Binh Chanh

Nha Be

Can Gio

6%

2%3%

5%

3%

5% 5%

6% 6%7%

2%

4%5%

8%

2%

4%

9%8%

3%2% 2% 2% 1%

0%

Living Location

Lower th

an 3M

VND

3M-5M VND

5M-7M VND

7M-10M VND

10M-15M VND

15M-20M VND

20M-25M VND

25M-30M VND

Higher

than 30M VND

20%

28% 27%

13%

7%2% 1% 1% 1%

Income

What is your common weekend activities?

Internet

Sleeping

Movies

Go to ca

feEa

ting

Watch TV

Play game

Shopping

Visit fr

iends' house

Meeting w

ith m

y family

Go to sh

opping mall

Go to th

e park

Go to th

e amusement p

ark Trip

Study

Go to Karao

ke

Go to gy

m / Exe

rcises

Go to bar

/ clubs

Others

42%40%

35%31% 30% 30%

28%24% 22%

19% 18% 16% 16% 15%12% 10%

8%5%

1%

35%

28%

19%

30% 27% 29%

18%

28%

16%

29%

24%

19% 17%

7%4%

8%4% 3% 4%

20-29 30-49

42% 20-29 years old group spend weekend time on Internet

How often do you go to shopping mall?

I do not go to shopping mall

1-2 times / week

3-4 times / week

More than 4 times / week

1-2 times / month

Less than 1-2 times / month

15%

17%

3%

1%

30%

25%

10%

26%

5%

1%

27%

20%

Frequency20-29 30-49

Relatives

Kids

Dad / mom

Wife / husband

Brothers / sisters

Alone

BF / GF

Friends

2%

31%

6%

44%

16%

12%

8%

22%

5%

5%

11%

15%

17%

19%

26%

41%

People to go with20-29 30-49

30% people in the age of 30-49 go to shopping mall 1-2 times per month

Which shopping mall do you usually go to?

38% 19% 17%

16% 16% 16%

14% 13% 13%

Aeon Mall Celadon Vincom Le Thanh Ton Diamond Plaza

Lotte Mart Nam Sai Gon Parkson Hung Vuong Crescent Mall

Vincom Thu Duc Lotte Mart Tan Binh SC Vivo City

Why do you usually go to those shopping malls?

Variety

products

It has t

he cinem

a

It has s

upermarket

Because it'

s near

my house

Many promotions

It has m

any games

Good decorati

ons

Big parking lo

t

Good custo

mer service

Many re

staurants

It has m

any events

Good staff

It has e

lectri

cal su

permarke

t

Because it'

s near m

y office

It has g

ym center

Others

38% 36% 36%33% 32% 31%

28%

23% 23% 22%19%

17%13%

6% 5%1%

41%

16%

30%

37%

23% 23%

36%

18% 17%

24%21%

14%

10%

2%6%

0%

20-29 30-49

Variety of products is the most attractive key point for people to go to a shopping mall

Shopping Mall feature preferences

Variety

products

Big park

ing lot

Good staff

Good custo

mer ser

vice

Many p

romotions

Many r

estau

rants

Has su

permark

et

Has the c

inema

Has man

y gam

es

Has man

y eve

nts

Good decorati

ons

Has ele

ctrica

l superm

arket

Near my h

ouse

Near m

y office

Has gy

m center

Diamond Plaza AEON Mall Parkson Hùng VươngVincom Lê Thánh Tôn Vincom Thủ Đức SC Vivo CityCrescent Mall Lotte Mart Nam Sài Gòn Lotte Mart Tân Bình

Q: Why do you usually go to those shopping malls?

Why do you usually go to those shopping malls?

Shopping MallBest features

1st 2nd 3rd

Aeon Mall Celadon Variety products 11% Many promotions 9% Good decorations 9%

Vincom Le Thanh Ton Variety products 11% Good decorations 10% Has supermarket 10%

Diamond Plaza Variety products 13% Good decorations 11% Has the cinema 9%

Lotte Mart Nam Sai Gon Has supermarket 12% Variety products 10% Has the cinema 10%

Parkson Hung Vuong Has the cinema 11% Good decorations 11% Variety products 10%

Crescent Mall Has the cinema 10% Many promotions 10% Good decorations 10%

Vincom Thu Duc Near my house 14% Variety products 11% Has the cinema 11%

Lotte Mart Tan Binh Variety products 11% Has supermarket 11% Has many games 9%

SC Vivo City Has the cinema 8% Has supermarket 11% Many promotions 9%

What do you usually do at the shopping mall?

Eating /

drinkin

g

Window shopping

Go to th

e cinem

a

Go to su

permark

et

Shopping f

or househ

old applia

nces

Takin

g photo

Go to ga

me cen

ter

Shopping f

or fash

ion

Shopping f

or cosm

etics

Kill time

Go to th

e bookst

ore in th

e mall

Join some e

vents

Kids play

round

Go to th

e gym

46%

37% 37% 36%32%

27% 25% 25%21% 19%

14% 14%10%

5%

46%44%

15%

39%43%

17%22%

28%

21%

9% 10%

17%22%

1%

20-29 30-49

46% people go to shopping mall for eating / drinking

Top 3 Shopping Mall with activities and best features

AEON Mall CeladonBest features• Variety products 11%• Many promotions 9%• Good decorations 9%

Popular activities• Eating / drinking 66%• Window shopping 48%• Go to the cinema 48%

Vincom Le Thanh TonBest features• Variety products 11%• Good decorations 10%• Has supermarket 10%

Popular activities• Eating / drinking 59%• Window shopping 48%• Go to supermarket 40%

AEON Mall CeladonBest features• Variety products 11%• Many promotions 9%• Good decorations 9%

Popular activities• Eating / drinking 66%• Window shopping 48%• Go to the cinema 48%

Time & money spend at the shopping mall

More than 2,000,001VND

1,000,001-2,000,000VND

700,001-1,000,000VND

500,001-700,000VND

300,001-500,000VND

100,001-300,000VND

Less than 100,000VND

I do not spend any money at shopping mall

3%

11%

10%

22%

22%

10%

3%

1%

2%

5%

9%

14%

24%

24%

6%

1%

Money Spending20-29 30-49

38% people from 30’s stay in shopping mall for 2-4 hours and 46% spend more than 500K per time there

More than 5 hours

4-5 hours

3-4 hours

2-3 hours

1-2 hours

Less than 1 hour

1%

2%

9%

29%

35%

8%

1%

2%

10%

22%

42%

7%

Time Spending20-29 30-49

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