Accm2007 Presentation A Manda

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Affiliate Marketing:Restructuring Strategies in a Multichannel World

Amanda G. Watlington, Ph.D.OwnerSearching For Profitwww.searchingforprofit.com

May 22, 2007ACCM 2007Boston, MA

2All Rights Reserved Searching for Profit

www.searchingforprofit.com

What’s Up?

Search Marketing – The driving force online.

Who’s Got the Power – How many ways can you say Google.

Recent Changes – Panama, Universal Search, MFA sites to be booted.

The Impact – It just got harder for affiliates.



How Users Find Sites

Source: PiperJaffray, 2006



Search Is Pervasive

77% search at least 1x per day and 38% search >4x per day

Source: PiperJaffray, 2006



Google’s Got It

Nielsen//NetRatings – April 2007



Yahoo!’s Panama

A black box which you pay for



Google Universal Search




March 2007




May 2007



Made for AdSense Gets the Boot



Affiliates Using Search Must work harder Must get smarter



Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: [email protected]

Accm2007 Presentation A Manda

Economy & Finance

Transcript of Accm2007 Presentation A Manda