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AADHAAR – Public distribution system

Video: Educational video.Format: DVD VideoDuration: 8 to 10 min.

Treatment: Will be treated as Educational video with slow andsuggestive movements. Look and feel should be very realistic.Locations: Fair price shop (Ration shop), Mandi

Basic Concept: Showing transparency, accuracy and publicconvenience in public distribution system by using new technology.

Talent:Characters: (1) Lataji (Female, Age –Between 35 to 40) Middleclass lady.

(2) Vermaji (Male, Age-35 +) as ration shop owner.(3) Anil (Male, Age: 30+) Authorized Truck driver(4) Kishan: (Male, Age: 40+) Farmer(5) Pyarelal: (Male, Age: 40+) Government officer(6) Labors on truck and Mandi, other Male co-workers at

shop.

Male V/O Artist:

Visuals Audio/Dialogues/ V.O

1) Graphics/super of “Purchase of Ration at fairprice shop”

Location: FPS/Ext /Day2) Lataji (customer) enters in

ration shop as Vermaji(shop owner) smiling andgreet her.

Location: FPS/Interior /Day

3) Lataji settling at shop andasking for grain (Gehuparticular).

4) Vermaji giving attentionand giving instruction (typeher personalized no. in tomachine) to followprocedure.

5) Vermaji again givingestimate of money and

1) Music

2) V/o: Lataji apne ghar kenazdeeki ration ki dukaanse anaj khareedne aayihain

3) Namashkar, Vermaji. Aaj10 kilo gehu chahiye

4) Vermaji : Zaroor. Aappehle is yantra par apnaAadhaar number daliye(she follows the direction).Dhanyavad.

5) (beep ..beep sound of machine no)Vermaji: Lataji,aapke 10 kilo gehu ke liye30 rupiya lagenge (inter

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asking for follow nextprocedure (giving herthumb impression) asLataji agreeing to follow.(Two inter cuts of machine

screen)

cut of machine quantity/price) Lataji: Thik hai;

Vermaji: aap apna anguthayahan daliye. Lataji: haan …kyunnahi..

Visuals Audio/Dialogues/ V.O

6) Vermaji thanking her tofollow all instruction.Receives the money fromLata and delivering allgrains (10kg Gehu) andreceipt.

7) Smiling faces of customer

and shop owner with prideand satisfaction.( Instructions Shots of M/Ssystems. - Loading shots of 10 k.g grain. – shots of Lataji and shots of vermaji.- shots of “howsystem works”. )

8) Graphics/super of “Transportation /supplychain management“.

9) Vermaji at his same shop

and studying his stock of grain and found that stockis going to over.

10)Vermaji calling to godownmanager for booking morestocks of grain as Sharmaji(manager) confirmsaddress.

6) Vermaji: Ji dhanyavad, Yehrahe aapke , aur aapkiprapti rasheed.

Lataji: Dhanyavad.

7) V/O: Issi prakar Lataji apneAadhaar ke zariye apni

pehchaan pramanit ki auranaj aasaani se kharid liya.[For MIS shot: jaise hiunhone yeh 10 kilokhareed liye, is yantra se juda hua MIS system koturant jaankari pahunchgayi, aur Lataji ke parivarke August mahine kaadhikaar 35 se 25 kilo ho

gaya. Lataji ko gehu sastedam mein bejne ke badlemein Vermaji ke khatemein 150 rupiye jama kardiye gaye]

8) (End Music)

9) (Start Music) V/O: is bikri

ke baad Vermaji ke gehuka samaan purn ho gaya.Pun prapti karne ke liye veturant phone lagate hainnazdiki godown prabandhak ko

10)Vermaji:NamashkarSharmaji, hamari dukaanmein gehu samapt ho gayahain. Kripya turant 100 kilobhej sakte hon? Sharma(not physically present, just a V/O): Ji zaroor, apki

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11)Grain loaded truck arrivesat vermaji’s ration shop.

dukaan Ambedkar Nagarke paas hain na? Mein eklari abhi bhej deta hoon

11) Sound of truck coming

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Visuals Audio/Dialogues/ V.O12)Driving dropping down

himself from truck andcomes to verma’s ration

shop.13)Goods unloading shots.

While goods areunloading .. Verma andanli’s procedures shots.(both authenticatingthemselves)

14)Verma navigating menushot.

15)Driver anil’s machineoperation shot ( driverauthenticating himself bypressing fingers onmachine)

16)Vermaji and doing businessby giving money andreceipt to driver anil.

17)M/S system shots. Dirver

and shop owner doing theirbusiness.

18)Graphics/super of 

“Procurement”.

19)A farmer comes toPyarelalji (FCI officer) andasking for the current ratesof grain (Gehu particular)

20)Pyarelalji saying currentrate of grains as farmer

12)Vermaji: aa gaye anilji. Woboriyan yahan rakhvadijiye.

13)V/O: (while goods arebeing unpacked): Pehle Anilji apni pehchaan ki pushti karenge, jiske baad Vermaji bhi apne Aadhaar ke zariye apni pehchaansidh karenge

14) Ye lijiye hamare ye 100 kggehu ke badle me 1800rupayee lenge..sahi haina?

15)Anil: Ji haan …

16)Verma: ji dhanyavaad... yelijiye…atharaso (1800)rupiye. Aur ye aapkiRashid.

17)V/O Ham dekh sakte hain ki

kaise is yantra se juda hua MIS  system mein, is len-den ke baad,

kya dikhayi de sakta hain.

Godown ke gehu ka bhandar 100kilo kam ho gaya, aur Ambedkar 

 Nagar ki ration ki dukaan mein100 kilo zyada (Based onvisuals) End Music

18)Start music ..V/O: ab hamek mandi mein jakedekhenge ki ek kisan apnifasal bhartiya khagya pradhikaran ke pratinidhiko kis tarah se bech saktahain

19)Kishan : Namashkarpyarelalji, aap gehu ka kya

daam de rahe hon?

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understands.20)Pyarelal: Kishanji, kendriya

sarkar se nirdeshit damabhi barah rupiye kilo hain.Aap hame bechne

chahenge?

Visuals Audio/Dialogues/ V.O21)Kisan agrees to sale his

crop to Pyarelalji (FCIofficer.). Officer asking forpersonalized no. as kisanfollows the instructions.

22)Pyarelalji asking forremuneration paymentmode either on cheque ordirect on bank account of farmer. As farmer agrees topay by cheque

23)Pyarelalji navigates themachine by enteringpayment mode. And kisangiving thumb impressionon machine.

24)Pyarelalji writes andconfirms cheque andhanding over receipt tofarmer. He replies withthanks.

25)Smiling face and

satisfactory expression onface of kisan.

21)Kishan : jii..muje manzurhai… Pyarelaji: Aap isme(pointing machine)“Aadhar No.” dedijiye.Pyarelalji Aur yedekhiye…(pointing scale)vazan iska 50 k.g 200grms ho gaya (this weightneeds to check with client)Kishan : ji thik hai.

22)Pyarelalji: aapko apnamuayeja (this word needsto clarify with client) kisprakar chahiye ? chequese ya apke aadhar se judehue bank account me

zama karvana hai? Kishan:cheque se hi abhi de dijiye.

23)Pyarelalji” jee badiya…aapapna anghutha yahandaliye.

24)Pyarelalji: yeh lijiye aapkacheque ..”che so bis rupiyeaur 20 paise” (this figurealso needs to check). Aurye aapki Rashid. Kisan :

Dhanyawad25)V/O: : isi prakar Kishanji ko

apni sampoorn fasal keliye sahi mulya diya gaya