แก้สื่อ Airport ให้ชัด เพิ่มสื่อ · 2018. 9. 14. ·...

CREATING COMMUNICATION CHANNELS OF CHOICE FOR ASEAN

เพ่ิมสื่อ BB Size ใหญ่ แก้สื่อ Airport ให้ชดั เพ่ิมสื่อ MRT

Strictly Private & Confidential

2

Disclaimer

The information contained in our presentation is intended solely for your personal reference only.

Investment involves risk. Prospective should understand the characteristics of Securities and study

information about Plan B Media Public Company Limited (“Plan B” or the “Company”) before making a

decision to invest in Securities.

This Presentation is not intended to provide the basis for any investment decision, nor to substitute your

own analysis and investigation, and should not be considered as a recommendation to any recipient of

this Presentation. Some statements made in this presentation are forward-looking statements, which are

subject to various risks and uncertainties. These include statements with respect to the Company’s

corporate plans, strategies and beliefs and other statement that are not historical facts. These statement

can be identified by the use of forward-looking terminology such as “may”, “will”, “expect” , “intend”,

“estimate”, “continue”, “plan” or other similar words.

The statements are based on the assumptions and beliefs of the Company’s management in light of the

information currently available to the Company. These assumptions involve risks and uncertainties which

may cause the actual results, performance or achievements to be materially different from any future

results, performance or achievements expressed or implied by such forward-looking statements. Nothing

in this Presentation is, or should be, relied on as promise or representation of the Company as to the

future.


3

Key Discussion Agendas

OOH Trend Business Strategy

& 2018 Direction

The

Engagement

Marketing

Financial Highlights Guidance 2018

Q&A


4

2,000 buses

18 MRT Stations

19 MRT trains Over 1,400 signs

Over 400 screens

Nationwide Over 300 screens

At leading stores

31 airports

Nationwide0

BNK 48 Thai E-League Pro

PES2019

Thai League

Thai National Team


5

Share Information (As of 12 Sep 2018) Global/Local Indexes

Stock Ticker PlanB

Market Cap. THB 24,001 mil.

USD731 mil.

5 Stars / 2016

PT Elang Mahkota Teknologi TBK • The Indonesia’s leading

entertainment, content and technology business group

• Listed in the Indonesian Stock Exchange with market cap over USD 3.5 bn

Media

Solutions

Connectivity

5 5

Solid Corporate Foundation

with good corporate governance


6

OOH Trend

01


7

Consistent growth of Global OOH industry

And solid growth outlook

.

Source: OAAA 2017, MAGNA Intelligence’s report

7.7

7.67.37.06.96.76.46.15.9

2010 2012 2011 2009 2014 2013

+4%

2016 2015

Global OOH media been growing steadily at 4% CAGR from 2009-2017

Unit: USD bn.

837789678

602544503494477

400

2010 2012 2011 2009

+10%

2015 2016 2014 2013 2017

Australian OOH 2017 grew with a third year double-digit growth

.

Source: Outdoor Media Association Australia: www.oma.org.au

Unit: USD mn.

• Expecting 3-4% growth per year in next 5 years

• Digital OOH as a main driver for Double-digit growth of Australian market during 2014-2017

2017

7.7


Still second Fastest growing media platform

among other media sectors

Thailand 2017

13.0%

Thailand 2015

8.0%

Thailand Out of home Industry – One of the fastest growing media sectors…

… continue to gain share from traditional media, penetration rate 2017 surpass 13%

OO

H Sh

are 2

01

6

Philippines Thailand Singapore Vietnam

1.4%

Malaysia

2.6%

6.5%

9.8% 11.0%

Hongkong

17.1% Hong Kong 2016

17.1%

.

Source: Zenith Advertising Expenditure Forecasts June

2017

Unit: THB mn.

.

Source: The Nielsen Company

11,707

89,040

107,923

13,215

79,911

101,446

+12.88%

-10.25%

-6.00%

Out-of-Home Media Traditional Media Media Industry

2017

2016

OOH sector still outperformed other media

8,818

55,493

69,991

9,130

54,520

69,647

+3.54%

-1.75%

-0.49%

Out-of-Home Media Traditional Media Media Industry

8M18

8M17 Unit: THB mn.

8


9

02 Business

Strategy

& 2018

Direction


Our strategy towards 5 BN revenue in 2020

10

Step-out Opportunities: Seek step-out channel to

add to portfolio to leapfrog growth

Adjacencies Media: Exploring opportunities in

adjacencies media to enhance integration

Plan B

Long-term Growth Strategy

Core Media: Building diversified OOH media

network and expanding to new territories 1

2

3


New Landmark “Central World Connect” to be launch in Jun 2018 with media capacity THB 240 mil./year

New Landmark “Central World Connect”

Launched in Jun 2018 with media with media capacity

Over 200 mil./year Strengthen Leading Position in

DOOH with the new landmark


Strengthen leading position in DOOH

with the new landmark

“Nobody counts the

number of ads you

run;

They just remember

the impression you

make” Bill Bernbach , DDB Worldwide

Intensify

DOOH in Bangkok with

strategic locations


Largest Digital OOH network

of 391 screens and still growing

7

50

96 116

180

50

2015 2016 2017 2018* 2019 2020

Shareholding structure Overview business Plan B’s Bangkok Digital OOH network is the most intensified network in one city..

… and Plan B has been growing upcountry network to provide nationwide coverage

No. of upcountry digital OOH screens and annual revenue

Source: Plan B Media 13

205 220 240

275

350

45

2017 2015 2018 2016 2019 2020

No. of Bangkok digital OOH screens

and annual revenue

Note: *Forecasted revenue for 2018 with 75% U-rate

Unit: No. of screens

Unit: No. of screens

No. of screens

offered by

Competitors

2018

66

screens

diff

No. of screens

offered by

Competitors

2018

230

screens

diff


opportunities across media portfolio

to achieve target capacity growth

700 741 673 700

1,106 1,261 1,222 1,167

1,107 1,567 1,910 2,260

60

315 10

21

73

294

3,940

85

2018

7

238

2019

4740**

225

3,025

2017

241

5,800-6,500

2020

4,345*

10%-15% growth

Retail Airport Classic

Online Digital Transit

2015 2016

59%*

73-78% 73%

69%*

78%-82%

Uti

lizat

ion

Rat

e

. * Impact from mourning period in Oct16 and Oct17 ** Not included Sport Marketing business

Shareholding structure Overview business Potential growth across portfolio in 2018-2020 leads to

10%-15% annual capacity increase

Blue line MRT extension

To be completed in

2020

Secure 30 yrs MRT

concession with 20%

investment in BMN

New concession in

2H2018- 2020

Introduce integrated

Smart City Solution

Consolidate

the market as

small players

struggling with

low u-rate

Complete our

portfolio with

newly

launched

shopping malls

in Bangkok

OOH portfolio need to be equipped with enhanced

marketing tools to raise u-rate beyond standard

Unit: THB mn.

14


15

The

Engagement

Marketing

03

Persuade

them to purchase

Create the desire for them

to purchase again

Convert to a loyal repeat

purchaser

Engagement marketing drives loyalty

and repeat spending

Behavior Loyalty

Rational Loyalty

Emotional Loyalty

Marketing Messages

View

Awareness

Marketing

Messages

IDEA + CONTENT

Channel

Channel

Quality contents enable

messages to penetrate into

deeper level of

engagement

Strong Emotional brand

connection 16


17

Introducing sport marketing

to capture key sport trends since 2015 …

BROADCASTING RIGHTS AND ADVERTISEMENT

…adding BNK 48 to diversify

Engagement marketing contents

Merchandise • CD, Photobook • New products

BNK48 Business overview

Theater & Concert ticket

• The Campus Theater

• Weekly show

Digital content • Mobile

application • Variety shows

Sponsorship & Appearance


19

Financial

Highlights

04


Solid Revenue growth

with strong financial performance

2,170 2,448 3,016

1,435 1,685

69%

73%

2015 2017 2016 1H17

66% 58%

71%

1H18

Utilization Rate

Total revenue 378

1,579

945

1,952

1,003

20

3,831

Cash

PPE

Current

assets

4,854 4,854

Current liabilities

Equity

Non-current

liabilities

As of 30 Jun 18

• Deliver high revenue growth driven

by continuous investment in

organic activities

• Revenue 2018 is on track for

THB3,500 mil. target

Other

Non-current

assets

Revenue continued to grow despite media interruption

Opportunities to improve net profit margin as new media ramping up

Healthy Balance Sheet, ready for future expansion

Unit: THB mn.

• Net profit margin dropped due to

increasing cost from new

investments and low utilization rate

from mourning period in 2016 and

2017

• Expecting net profit margin 2018 to

rebound above 18%

Unit: THB mn. Unit: THB mn.

Source: Plan B Media

20

Loss 2 months of revenue per year in 2016 and 2017

Improving u-rate from recovering

economy

400 351 462 222 292

1H17 2016

15.5%

2015

18.4% 14.3%

2017

15.3% 17.3%

1H18

+7.4%

Net profit margin

Net profit

• Healthy balance sheet, low D/E

ratio of 0.27 times – Room to raise

debt for future organic and M&A

activities

Mourning period in Oct 2016 and

Oct 2017


1,383 1,469 2,170 2,448 3,016

2015 2013 2014 2016 2017

+21.5%

Revenue

498 618 894 870 1,014

36.0%

2013

35.5%

2014

42.1%

2015

41.2%

2016

33.6%

2017

19.5%

EBITDA margin

EBITDA

167 207 400 351 462

14.1% 12.0%

2013 2014

18.4%

2016 2015

14.3% 15.3%

2017

+29.0%

Net profit margin

Net profit

599 527 822 809 1,049

43.3% 33.0% 37.9%

2013 2015

35.9%

2014 2017 2016

34.8%

+15.0%

Gross profit margin

Gross profit

• Solid revenue growth from increasing

diversified media capacity

• Low utilization rate in 2016 and 2017 as impact

from mourning period, expecting to rebound

above 75% in 2018

• Gross profit margin dropped from low

utilization rate in 2016-2017

• Expecting gross profit margin level to be over

38% from improving utilization and high

margin business, engagement marketing

• High growth of net profit through all

disruptions

• Potential to improve margin with high

utilization rate and high margin of

engagement marketing business

• To achieve EBITA margin rate of 38-40% after

been through media interruption

71.8%

89.5% 73.2%

57.6% 68.5% Utilization rate

Proven by high sustainable 5-yr growth R

ev

en

ue

/ U

-r

at

e

Gr

os

s P

ro

fit

Ma

rg

in

EB

ITD

A

Ma

rg

in

Ne

t P

ro

fit

Ma

rg

in

Unit: THB mn.

Unit: THB mn.


Unit: THB mn.

Unit: THB mn.

21


22

Guidance

2018

05


23

Guidance 2018

Managemen

t

Focus

1. Domestic Capacity Expansion

Target capacity growth 10-15 %

• Invest and develop in the right assets

to grow our market share

• International Expansion – Replicate

OOH model to the region

2. Maximize overall utilization

Target overall utilization rate over 75%

• Price optimization

• Design better agencies incentive scheme

• Improve measurement tools

to enhance media accountabilities

Guidance for Media Business

Targeted Sales Growth 15-20% (Excluding sport marketing business)

GPM >38%

Effective tax rate 16-18%

Capex for organic growth

THB 700 mn – 800 mn / year

Capex for M&A 2018 Over THB 500 mn

Dividend Policy At least 50% dividend payout

Indicative Indicators for Media Business

520

180

2018

700 Me

rch

an

dise

Sp

on

sorsh

ip

Engagement Marketing Target 2018


Sp

or

t M

ar

ke

tin

g

Management fee for Plan B

22.5%

Annual revenue growth

15-20%

Annual fixed cost

THB 35 - 45 mil.

Potential growth area

1.Merchandise

Revenue

2. Content Revenue

Target Revenue for FAT

Unit: THB mn.


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แก้สื่อ Airport ให้ชัด เพิ่มสื่อ · 2018. 9. 14. ·...

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