A marketing strategy presentation on Pepsi product
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This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
Transcript of A marketing strategy presentation on Pepsi product
PEPSI
Presented by
Name ID Nilufa Easmin Nila 133-11-612 Maha Buba Akter Nitu 133-11-664 Md. Ariful Alam 133-11-630 Fatema Tuz Zzohora 133-11-618
Product overview:
1893
1898
1961
2014
Creating and Capturing Customer Value:Marketing Myopia
Value Proposition of Pepsi
4Ps:ProductPricePlacePromotion
Marketing Strategy:
Selecting Customers to serve:•Marketing Segmentation: •Target Marketing: 10-35 ages
14- 29ages
Marketing Management Orientation
Production concept:
Marketing concept
Amount of product
Production cost
Analyzing the Marketing Environment:Micro environment for Pepsi:The companySuppliersMarketing IntermediariesCustomersCompetitors
Macro environment for Pepsi:Demographic EnvironmentEconomic EnvironmentNatural EnvironmentTechnological EnvironmentPolitical-Legal EnvironmentSocial-cultural Environment
Segmenting, Targeting and PositioningMarket Segmentation
•Geographic•Demographic•Psychographic•Behavioral
Market TargetingMarket Positioning:•Product Differentiation•Channel Differentiation •Image DifferentiationPositioning statement for Pepsi
Total Population
10-35 ages
14-29
ages
Brand PositioningProduct attributesProduct Benefits
Brand name selection
Brand Sponsership
Brand development
Brand strategies
Distribution Channel of Pepsi:
Distribution Model of Pepsi:Direct Distribution SystemIndirect Distribution System
Direct Distribution System:
PIZZA HUT KFC
Indirect Distribution System:
PEPSI
DISTRIBUTORS
WHOLESALER
RETAILERS
CONSUMERS
Number of Intermediaries: DistributorsWholesalerRetailer
Integrated Marketing Communications
Promotion Mix of PepsiPromotion strategy of PEPSIAdvertisingSale promotionPublic relationPersonal sellingPublicity: Direct Marketing
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