Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

A Lego Brickumentary (RadiusTWC)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for A LEGO BRICKUMENTARY. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Retail Promotion – Set up with PUZZLE ZOO (5 locations)

The campaign has 4,235 clicks (includes 3,529 bitly clicks), 9,257 content related page views and 141 social media interactions to date. The total reach for the Facebook campaign was 25,086. Puzzle Zoo related page views – 5,425 and Clicks – 670 to date.

Retail Promotion #1 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold

standard recognized toy store for all ages with 5 locations in the LA DMA.

Retail Promotion #2 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold

standard recognized toy store for all ages with 5 locations in the LA DMA.

Retail Promotion #3 Poster display/Sweeps Promotion with PUZZLE ZOO – A LEGO, gold

standard recognized toy store for all ages with 5 locations in the LA DMA.

Original Content

Page Views – 709 views to date Social Media Interactions - 61

Website Traffic - 733,000/month

Unique Visitors - 466,000/month

Original Content Facebook Boost

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 920K+ to date. Clicks – 469 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,525

Clicks – 196 National – 85,133

Dedicated Email #2

Delivered (LA) – 20K+ Opened – 1,461

Clicks – 65 National – 85,133

Campus Circle

Newsletter #1 Emails – 20K+ Opens – 1,537

Campaign Clicks– 21

Campus Circle

Newsletter #2 Emails – 20K+ Opens – 1,533

Campaign Clicks– 34

Calendar Listing

Page Views – 137

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 252

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Sweepstakes Page

Page Views– 2,431 Entries – 971 to date SM Interactions - 36

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status