A Arte Do Viral
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Transcript of A Arte Do Viral
![Page 1: A Arte Do Viral](https://reader034.fdocument.pub/reader034/viewer/2022051609/547e2b5bb4af9fc3158b55ce/html5/thumbnails/1.jpg)
A ARTE DO VIRALMedia Contagiante e a Ciência das Redes
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VIRALMutação e Propagação
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VIRALMutação e Propagação
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IDEIAS AMPLIFICADASA Internet como um enorme megafone
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WORD-OF-MOUTH MARKETING
“Dar uma razão às pessoas para falarem sobre algo
nosso, e tornar fácil que essa conversação ocorra”
— Andy Sernovitz
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VELOCIDADE E DISTRIBUIÇÃOAs unidades de acção em WOM
www.womma.org
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BUZZ POSITIVOe negativo
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ECONOMIA DE ATENÇÃO48h de video são carregadas a cada minuto
para o YouTube.
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MEDIA CONTAGIANTENatureza de canais
Propagação da mensagem
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INFLUENTES vs. INFLUENCIÁVEISCascatas de informação
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PEQUENOS FOGOSEm terreno propício para se propagarem
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MUNDOS PEQUENOSe os seis graus de separação
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PORQUE PARTILHAMOS?
SobrevivênciaEficiência
Prova SocialReforço
Reciprocidade
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O QUE PARTILHAMOS?
EspantosasÚteis
SurpreendentesPositivasAfectivas
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cute - fail - wtf
LOL - WIN - OMG
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CULTURA PARTILHADAMatt Harding e a sua dança pelo mundo
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SORTEdá muito trabalho
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OPORTUNIDADEJá ligaste ao Paulo Bento?
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BIG SEED MARKETINGpublicidade tradicional + propagação viral
Lei de Zipf
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TÁCTICAS
PersonalizaçãoDuplo sentido
Curto e simplesFakes e spoofs
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TÁCTICAS
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CRIAR ATALHOSVelocidade e distribuição
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ENVIAR E RECEBERAcessibilidade da mensagem
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MEMESFacilitar a remistura
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IDEIAS QUE SE PROPAGAMUm herói improvável
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E HÁ VIRAISque não se conseguem planear
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OBRIGADO
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@armandoalves
OBRIGADO