9 Sensational Things You Should Do To Get The New Talent Before Everyone Else
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Transcript of 9 Sensational Things You Should Do To Get The New Talent Before Everyone Else
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9 Sensational Things You Should Do To Get The New
Talent Before Everyone ElseDavid Edmundson-Bird
Principal Lecturer in Digital MarketingCourse Director for MMC MSc Digital Marketing
Associate Director for Digital InnovationManchester Metropolitan University
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1. Find your key lecturer
• They are awash with offers to ‘tell students about our experiences in the industry’• Give them a key lecture or workshop into a
specific practitioner skill• Become embedded (and therefore permanent)
in the curriculum• Get involved in curriculum design• Find ways to help them – ask them what they
need• Find the right lecturer, find the course leader,
don’t find the manager or researcher• You will be first on their list when students
ask
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2. Be constantly on campus
• Make sure you find a way to be involved in Freshers/ Enrolement/ Orientation Week• Sponsor a new joiners/returners social event
and be at it with your brightest and freshest staff
• Sponsor a student society related to your sector• And be actively involved in its running• Teach the members how to network
• Students will remember you if you are actively involved from the outset in their education
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3. Start early• Don’t wait till the final year – start
on the first years• Offer part-time work (see point 4)
or summer work• Become a coach or a mentor• Run a legal, in-curriculum
internship• Students will remember you if you
are actively involved from the outset in their education
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4. Make friends• Encourage students to become your ‘brand
ambassadors’ on campus• Consider this as a role with a pay cheque - set
performance criteria• Set up networking events for students to
attend• Show them how to do it - have a few quid for a
few drinks • Use your network of ambassadors to work
out who the talent is• Students will remember you if you are
actively involved from the outset in their education
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5. Offer a part-time job
• Offering an unpaid internship gets you• Only candidates who don’t have to work
part-time• Only candidates who don’t value themselves• A reputation for thinking you’re too good to
pay staff• A paid part-time job gets a student the
experience you demand in the industry they are interested in• Students will remember you if you are
actively involved in helping them out at their time of need
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6. Offer a sandwich year placement
• Giving a student a 9 – 12 month full-time paid placement gives them exposure and experience to your organization AND the role• They’ll be a brand ambassador in their
final year• They will recruit the next placement
student for you• Chances are – they will return after
graduation into a role above the entry-level
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7. Sponsor a final year student
• Final year is tough – students who have to work still dial their hours down and the financial pressure is huge• Help reduce the pressure• Provide a financial incentive to study
hard rather than work too many part-time hours
• Combine this with a project for dissertation• You might get something solved as well
as a potentially great employee
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8. Run a sponsorship deal
• Look at sponsoring students over the period of their studies• Run a competition at the end of the first
year• Look for great applicants• Combine real drive with real need
• Combine a sponsorship deal with part-time work and sandwich year placement• Build an individual to your spec• Create loyalty
• You might get a graduate who is way, way beyond the entry-level junior
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9. Don’t leave it too late
• If you ring after Easter you’ll miss the boat• Don’t wait until you think you have a
vacancy• Don’t say “Send me your very best
graduates.” They only go to the very best companies – is that you?• You are good enough for them and they
are good enough for you• It’s no longer enough to wait for them
to arrive – you have to get out and attract them
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One piece of advice
• Stop calling them ’Millenials’ like they are some kind of alien species
Thanks for listening
Search“Edmundson-Bird”or“GrooveGenerator”to easily find meanywhere