8 juni 2011_nrk_foredrag_fagdag_netlife
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God brukeropplevelse på nett – nrk.no
Jostein MagnussenTwitter: @josmag
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1.Gi brukerne det de vil ha2.Kutt navigasjon3.Fiks innholdet4.Unngå malsyken5.Slapp av
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http://semanticstudios.com/publications/semantics/000029.php
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Brukergrensesnittet = spillet
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Copyright NetLife Research - www.netliferesearch.com - [email protected] Research AS,
Nettsider = Noe du må gjennom for å få gjort det du ønsker
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1. Gi brukerne det de vil ha
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Hva var brukerne interessert i?
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”Jeg vil se siste Dagsrevyen”
Takk til @johanhal for gode innspill
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Suggestsøk gjør at brukeren slipper treffsiden
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"If I had asked people what they wanted, they would have said faster
horses." — Henry Ford
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2. Kutt navigasjon
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“I praksis fjernet vi et par hundre valg i vår venstremeny, og ble sittende igjen med rundt 18 valg i en horisontal meny. Resultatet var flere klikk i menyen.”
http://www.dagbladet.no/2010/09/01/kultur/design/layout/internett/dbno/13208330/
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3. Fiks innholdet
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53
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54
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Vår visjon må frem!
Vi har mye vi må informere om!
Det er jo samhandling det heter
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10 millioner sider3 millioner ALDRI besøkt
1% av innholdet står for 99% av
sidevisningene
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Nettstedene må slankes
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58
Slett, slett, slett
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4. Unngå malsyken
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5. Slapp av
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“Oh Mailchimp monkey. Just as I get frustrated w/ wrangling email addresses, you’re there w/ your little witticisms to
cheer me up.”
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Takk for meg!@josmag