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E1 1 AD-Worlds: Brands,

Media, Audiences

Greg Myers 1999 246 Part I:

1. What do ads do?

2. Products, brands, and signs.

3. Banking, branding, and strategies of address.

4. Globalization in advertising.

Part II:

5. The media mix.

6. Posters and space.

7. Television commercials channels and times.

8. Advertising, interaction, and the World Wide Web.

Part III:

9. Constructing the audience: Advertising research.

10. Projecting the audience: During driving.

11. Protecting the audience: Complaints and regulation.

12. Advertising literacies: What do audiences know?

Glossary of keywords

References

Index

E2 2 Basic Radio Journalism Paul Chantler,

Peter Stewart

2004 259 Chaper1: The structure of UK radio.

Chapter 2: Working in radio.

Chapter 3: News gathering.

Chapter 4: New writing.

Chapter 5: New bulletins.

Chapter 6: News presentation.

Chapter 7: Technicalities.

Chapter 8: Interviewing.

Chapter 9: News reporting.

Chapter 10: Newsdesk management.

Chapter 11: Legalities.

Chapter 12: Newsroom management.

Chapter 13: Small newsrooms.

Chapter 14: Programme production.

Chapter 15: Specialized programming.

E3 2 Be your own spin doctor: A

Practical Guide to Using the

Media

Paul Richards 1998 144 1. Living In Spin.

2. Here Is The News.

3. Dealing With the Media.

4. Planning and Preparation.

5. Spinning In Print.

6. Spinning On the Air.

7. Other Ways of Spinning.

8. Advanced Spinning.

E4 1 Communication,

Technology and Society

Lelia Green 2001 243 1. What fuels technology change?

2. Technology adoption and diffusion.

3. Domestication of technologies.

4. Fragmenting mass media in the postmodern information

society.

5. Information policy in the information society.

6. The public interest and the information divide.

7. Mass media and the public sphere.

8. Communication policy and regulation.

9. Popular culture in techno culture.

10. Gender, power and technology.

11. Making sense of being in cyberspace.

12. Techno culture and social organisation.

E5 2 Development as Freedom Amartya Sen 2001 365 1. The Perspective of freedom.

2. The ends and the Means of Development.

3. Freedom and the Foundations of Justice.

4. Poverty as Capability Deprivation.

5. Markets, States, and Social Opportunity.

6. The Importance of Democracy.

7. Famines and Other crisis.

8. Women’s Agency and social change.

9. Population. Food and freedom.

10. Culture and Human Rights.

11. Social choice and Individual Behavior.

12. Individual Freedom as a social commitment.

E6 1 Effective Media Relations Michael Bland,

Alision Theaker,

David Wragg

2000 162 PART 1: THE MEDIA CONTEXT

1. Where and when: a brief media history

2. Who: ownership of the media

3. Media law

4. Ethics and privacy

5. Broadcasting in the UK

6. New media technology

7. What is it all for? Media evaluation

PART 2 : DEALING WITH THE PRESS

8. What: newspapers and periodicals

9. Why: press relations – a means to an end

10. News, features and more

11. How: writing for the press

12. How: talking to the press

13. Checklists for effective press relations

PART 3 : HANDLING THE BROADCAST MEDIA

14. Why: the importance of broadcast coverage

15. How: preparation and briefing

16. How: winning the interview

17. Fine-tuning: handling different interviews

18. How: radio interviews

E7 2 Effective PR Scott M.Cutlip,

AllenH.Center,

Glen M.Broom

2001 588 PART I:

CONCEPT, PRACTITIONNERS, CONTEXT, AND

ORIGINS

Chapter 1: Introduction to contemporary public relations

Chapter 2: Practitioners of public relations

Chapter 3: Organizational setting

Chapter 4: Historical origins

PART II: FOUNDATIONS

Chapter 5: Ethics and professionalism

Chapter 6: Legal considerations

Chapter 7: Theoretical underpinnings: adjustment and adaptation

Chapter 8: Communication and public opinion

Chapter 9: Media and media relations

PART III: MANAGEMENT PROCESS

Chapter 10: Step one: defining public relations problems

Chapter 11: Step two: planning and programming

Chapter 12: Step three: taking action and communicating

Chapter 13: Evaluation the program

PART IV: THE PRACTICE

Chapter 14: Business and industry

Chapter 15: Government and politics

Chapter 16: Nonprofit organizations, health care, and education

Chapter 17: Trade associations, professional societies, and labor

unions

E8 2 Ethnic Minority Media: An

International Perspective

Stephen Harold

Riggins

1992 78 PART 1 : MODELS OF ABORIGINAL SURVIVAL

1. Ethnic Broadcasting in Alaska: the Failure of a

Participatory Model

2. Mass Media in Greenland: the Politics of survival

3. Communication, Culture, and Technology: Satellites and

Northern Native Broadcasting in Canada

4. Broadcasting in Aboriginal Australia: One Mob, One

Voice, One Land

5. Inadvertent Assimilationism in the Canadian

6. A Radio for the Mapuches of Chile: from Popular

Education to Political Awareness

7. Flaws in the Melting Pot: Hawaiian media

PART 11: THE QUEST FOR MEDIA SPACE BY

IMMIGRANTS AND 

MINORRITIES

8. Local Radio and Regional Languages in Southwestern

France 

9. Revista Mea: Keeping Alive in Romanian community in

Israel

10. Minority – Language Broadcasting and the Continuation of

Celtic Culture in Wales and Ireland

11. The Postcolonial Policy of Algerian Broadcasting in

Kabyle

12. Spainish- Language Media in the Greeter New York

Region During the 1980s

13. The Promise and limits of Ethnic Minority Media

E9 2 Ethnographic Methods Karen O’Reilly 2005 252 1. Introduction to ethnography methods

2. Where to begin

3. Ethical ethnography

4. Participating and observing

5. Interviews: asking questins of individuals and groups

6. Practical issues in interviewing

7. Visual data and other things

8. Ethnographic analysis: from writing down to writing up

9. Writing, reflexivity and autobiography

E10 2 Event Management: For

Tourism, Cultural,

Business and Sporting

Events

Lynn Van Der

Wagen

2005 390 PART 1: STRATEGIC MANAGEMENT

Chapter 1: Introduction to Event Management

Chapter 2: Event Concept Development

Chapter 3: Feasibility of Event Projects

Chapter 4: Event Venue and Site Selection

Chapter 5: Legal Compliance

Chapter 6: Business and Client Relationships

Chapter 7: Event Marketing

Chapter 8: Event Sponsorship

Chapter 9: Financial Management

Chapter 10: Risk Management

Chapter 11: Event Proposals and Bids

PART 2: OPERATIONAL PLANNING

Chapter 12: Event Project Management

Chapter 13: Event Promotion

Chapter 14: Staging Management

Chapter 15: Staffing and Volunteer Management

Chapter 16: People Performance Management

Chapter 17: On-site Management

Chapter 18: Safety and Security

Chapter 19: Spectator Management

Chapter 20: Event Protocol

Chapter 21: Event Catering

Chapter 22: Waste and Environmental Management

Chapter 23: Event Impact and Evaluation

Chapter 24: Careers in a Changing Environment

E11 2 Evolving Media Markets: Robert G.plcard 1998 307 Part1: Structure, size and power

Effects of Economic and

Policy Changes

Part2: Issues in the changing environment

Part3: National experiences with changing conditions

E12 2 Excellence in Business:

Communicator

John

V.Thill,Courtland

L.Bovée

2005 518 1. Applying The Three-step writing process

2. Writing letters, memos, e-mail, and other brief messages

3. Understanding the foundations of business communication

4. Preparing reports and oral presentations

5. Writing employment messages and interviewing for jobs

E13 1Get me a Murder a day! A

History of Mass

Communication in Britain

Kevin Williams 1998 288 1. The “naughty and lend word”: the birth of mass

communication in Britain

2. Right against might: the rise and fall of the radical press

3. Get me a murder a day: the Northcliffe revolution and the

right of the popular press

4. Rescued by Rover

5. The golden age of the wireless

6. Sing as we go

7. Their finest hour

8. The cosy duopoly

9. Crisis?

10. Carrying on

11. Goodbye to fleet street

12. New media, old dangers

E14 2Global Media Governance:

A beginner’s Guide

Sean O Siochru,

Bruce Girard,

Amy Mahan

2002 203 Part 1

1. Introduction to national media regulation

2. Global Governance Institution

3. Trends in media

Part 2

4. The international telecommunication union

5. The world trade organization and trade media products

6. The UN educational, scientific, and cultural organization

7. The world intellectual property organization and

intellectual property right

8. The internet corporation for assigned names and numbers

and internet governance

Part 3

9. Global media regulation

10. Actors and trends in global governance

11. Scenarios for media governance

E15 1 Invisible persuaders David michie 1998 319 Part 1: Financial and corporate PR

The rise and the rise of city PR

Champagne and chicanery inside the square mile

Creating Headlines and managing News :the world of

corporate spin

Why toxic sludge is good for you: PR greenwashing

Don’t beef about McDonald’s

Accentuating the Negative: PR ‘s Dark Underworld

Part II:

What’s in a name? The power and the glory of celebrity

PR

‘drugs Priest in palace sex romp’: The wacky world of the

Tabloids

Max Clifford: Whitr knight or sultan of sleaze?

Let them eat cake: PR and the royals

Media Alchemy and Marketing Celebrity pay

Part III: Lobbying and Political PR

Lobbying: The three Great Myths Of the Westminster

Warriors

Cash for question: lan greer and the lobbying scandal that

never was

New Labour: Made in America

E16 1 Journalism: Critical Issues Stuart Allan 2005 381 Part 1: Journalism‘s histories

Part 2: Journalism and democracy

Part 3: Journalism‘s realities

Part 4: Journalism and the politics of othering

Part 5: Journalism and the public interest

E17 1 Journalism in the Digital

Age: Theory and Practice

for Broadcast, Print and

On-line Media

John Herbert 2001 343 1. Journalism in the digital age

2. A questioning progression

3. Working in a digital age newsroom

4. The purpose and meaning of news

5. Ethics, law and free speech

6. Journalism language

7. The language of print a style guide

8. Writing features for print

9. Reporting for broadcasting

10. Broadcast presentation: looking and sounding great

11. Interviewing for print

12. Interviewing for radio and TV

13. Feature and documentary production for radio and TV

14. Public affairs reporting

15. Investigative reporting

16. Specialist reporting

E18 1 Journalism: Principles and

Practice

Tony Harcup 2004 179 Chapter 1: Who, what, where, when, why, and how? An

introduction to journalism

Chapter 2: Constrains and influences on journalism

Chapter 3: What is news?

Chapter 4: where does news come from?

Chapter 5: The journalist as objective reporter

Chapter 6: The journalist as investigator

Chapter 7: The journalist as entertainer

Chapter 8: Interviewing

Chapter 9: Writing news

Chapter 10: Writing features

Chapter 11: Style for journalist

Chapter 12: Beyond print: broadcasting and online journalism

Chapter 13: Conclusion: the challenge for journalism

E19 2 Media Economics: Theory

and Practice

Alison Alexander,

James Owers,

Rod Carveth, C.

Ann Hollifield,

Albert N.Greco

2004 301 I. Economic value and structure

An introduction to media Economics Theory and Practice

Economics and Media Regulation

Structure and Change: A communications industry

Overview

The Economics of international Media

II. Industries and Practices

The economics of the daily Newspaper industry

The Economics of books and Magazines

The Broadcast television Networks Douglas A.Ferguson

The Economics of the cable Industry

The Economics of Hollywood :money and media

The economics of the contemporary Radio Industry

The economics of the Recording Industry

The economics of the advertising Industry

The economics of Online Media

E20 2 On Deadline: Management

Media Relations

Carole

M.Howard,

Wilma

K.Mathews

2000 347 1. Technology and Tabloids: How the new Media World Is

Changing Your Job

2. Getting started: Setting Up Your Program

3. News: What it is and How it gets to the public

4. Tools of the Trade: From News releases to Background

Briefings

5. Reporters Helping Them Meet Their Pbjectives

6. Spokespersons Training and Briefing Them For Their

Role

7. Ethics The Golden Rules of Media Relations

8. Media Events: How to Make Them Work For you

9. Going Global: How to Anticipate and Manage

Emergency Situations

10. Measurement/Evaluation to Anticipate and Manage

Emergency Situations

11. Measurement Evaluation: How to know if your Program

Is working

12. The Future: Expanding Your Counselor Role

E21 2 Planning and Managing PR

Campaigns

Anne Gregory 2003 181 1. Planning and managing can be fun!

2. Public relations in context

3. Starting the planning process

4. Analysis

5. Setting objectives

6. Knowing the publics and message

7. Strategy and tactic

8. Timescales and resources

9. Knowing what you' ve:evaluation and review

E22 2 Press Gang: How

newspapers make profits

from propaganda

Roy Greenslade 2004 795 Part one: 1945-1950 

      1. Printing for victory

      2. The press versus the politicians

Part two: 1951-1955

      3. The baronial retreat

      4. All this-and circulation too!

Part three: 1956-1960

      5. Death, departure and darkness

     6. Suez: the explosion of a media myth

Part four: 1961- 1965 

     7. Sex, spies and overdose of sociology

     8. Profumo: the great non-story that ran

Part five: 1966-1970  

     9. The King is dead! Long live Rupert!

    10. Sex, dead and rebellion

Part six: 1971-1975 

     11. The soaraway Sun

     12. Strickes, stunts and scoops

Part seven: 1976-1980

      13. Selling off the family silver

      14. Diana and Maggie, the making of press icons

Part eight: 1981-1985 

      15. New tycoons for old

      16. Gotcha! The Ripper, Hitle and fairytale wedding

Part nine: 1986-1990 

      17. The Wapping revolution

      18. Public interest and the freedom to be private

Part ten: 1991-1995 

      19. A media magnate goes to war

      20. Was it really the

Part eleven: 1996-2003

21. Is it to chase reader?

E23 2 Prime Ministers and the

Media: Issues of Power and

Control

Colin Seymour-

Ure

2003 270 1. Public Communication and the Prime Minister’s Task

2. Public Communication as a Prime Ministerial Resource

3. Public Communication: Turning Authority into Power

4. The Capital City as New Environment

5. Harlots Revisited: Media Barons, Politics and Prime

Minister

6. The Rise of the Downing Street Press Secretary

7. The Downing Street Press Secretary: Getting into a Spin?

8. Prime Ministers and press Conferences

9. Grapevine Political: Political Rumours

10. Drawing Blood? Prime Ministers and Political Cartoons

E24 2 PR Campaign Strategies:

Planning for

Implementation

Robert Kandall 1996 564 PART ONE: INTRODUCTION TO PUBLIC RELATIONS

CAMPAIGN STRATEGIES

   Chapter 1: An overview

PART TWO: BUILDING THE CAMPAIGN PLAN: THE

RESEACH STAGE

Chapter 2: Introduction to research for campaign planning

  Chapter 3: An outline of research procedures

  Chapters 3: Steps in survey research

  Chapter 5: Research cases and problems

PART THREE: BUILDING THE CAMPAIGN PLAN: THE

ADAPTATION STAGE

  Chapter 6: Adapting the campaign to the organizational culture

  Chapter 7: Adaptation in the campaign plan

  Chapter 8: The adaption plan: cases and problems

PART FOUR: BUILDING THE CAMPAIGN PLAN: THE

IMPLEMENTATION STRATEGY STAGE

  Chapter 9: Graphics in the public relations campaign

  Chapter 10: Developing the campaign implementation strategy

  Chapter 11: Implementation strategy cases

PART FIVE: BUILDING THE CAMPAIGN PLAN: THE

EVALUATION STAGE

  Chapter 12: Evaluation plan

  Chapter 13: Evaluation cases

PART SIX: PRESENTING AND IMPLEMENTING THE

PLAN

Chapter 14: Preparing and making the campaign plan

presentation

  Chapter 15: Implementation: executing the campaign plan

E26 2 Public Relations -

Framework

Frank Jefkins &

Daniel Yadin

1998 1. History of public relations

2. Public relations defined and distinguished

3. Public relations departments

4. Public relations consultants

5. Planning public relations programmes

6. Public relations objectives

7. Publics of public relations

8. Press relations

9. Created private media

10. Budgeting

11. Evaluating results

12. The ethics of public relations

13. Management and employee relations

14. Exhibitions and conferences

15. Photography

16. Printing processes

17. Sponsorships

18. Export public relations

19. Marketing research

20. Public relations in developing countries

21. Special uses of PR

22. New Developments and trends

E27 2 Public Relations LS 113

- Thames

1998 101 UNIT 1: What is Public Relations

UNIT 2 : Differences between Marketing , Advertising , Sales

Promotion , Publicity, Propaganda and Public relations

UNIT 3 : Public Relations Department & Consultancy

UNIT 4 : Public Relations Planning Programme(I)

UNIT 5 : Public Relations Planning Programme(II)

UNIT 6 : Marketing Research

UNIT 7  : Code of Professional Conduct

UNIT 8 : Tools of Public Relations (I)

UNIT 9 : Tools of Public Relations (II)

UNIT 10 : Tools of Public Relations (III)

UNIT 11 : Tools of Public Relations (IV)

UNIT 12 : Tools of Public Relations (V)

UNIT 13 : Printing Process

UNIT 14 : Exhibitions

UNIT 15 : Sponsorship

UNIT 16 : Photography

UNIT 17 : Public Relations in Developing Countries

UNIT 18 : Export Public Relations

UNIT 19 : Special Uses of Public Relations (I)

UNIT 20 : Special Uses of Public Relations (II)

UNIT 21 : PR in Commercial and Non-commercial

Organizations 

 

E28 2 Public Relations Writing:

The Essentials of Style and

Format

Thomas H.Bivins 2005 359 Chapter 1: Writing for Public Relations

Chapter 2 : Planning and Research

Chapter 3 : Message Strategy

Chapter 4 : Ethics and Public Relations Writing

Chapter 5 : Media Relations and Placement

Chapter 6 : Crisis Communication

Chapter 7 : News Releases and Backgrounders

Chapter 8 : Annual Reports and Social Responsibility Reports

Chapter 9 : Newsletters, Magazines, and Features Writing

Chapter 10 : Brochures and Other Information Pieces

Chapter 11: Print Advertising

Chapter 12 : Television and Radio

Chapter 13 : Speeches and Presentations

Chapter 14 : Design , Printing and Desktop Publishing

Chapter 15 : Computer Writing and the Internet

Chapter 16  : Writing for Diverse Audiences

E29 Scenarios in Marketing :

From Vision to Decision

Gill Ringland &

Laurie Young

2006 227 Chapter 1 : Introduction to Scenario Planning

Chapter 2: Securing Future Revenue

Chapter 3 : Marketing Strategy and Scenarios

Chapter 4 : Scenario Planning and Innovation

Chapter 5 : Scenarios in Customer Management

Chapter 6 : Scenarios in Brand Valuation and Brand Porfolio

Strategy

Chapter 7: Marketing Communication: Radical or Rational

Change?

Chapter 8: Scenarios for Fast-Moving Sectors

Chapter 9: Conclusions

E30 2 Strategic Planning for PR Ronal D.Smith 2005 380 PHASE ONE : FORMATIVE RESEARCH

Step 1 : Analyzing the situation

Step 2 : Analyzing the Organization

Step 3 : Analyzing the Publics

PHASE TWO: STRATEGY

Step 4 : Establishing Goals and Objectives

Step 5 : Formulating Action and Response Strategies

Step 6 : Using Effective Communication

PHASE THREE: TACTICS

Step 7 : Choosing Communication Tactics

Step 8 : Implementing the Strategic Plan

PHASE FOUR : EVALUATIVE RESEARCH

Step 9 : Evaluating the Strategic Plan

APPENDIX A : APPLID RESEACH TECHNIQUES

APPENDIX B : ETHICAL STANDARDS

APPENDIX C : SAMPLE CAMPAIGNS

E31 1 Talespin: public relations

disasters-inside stories &

lessons learnt

Gerry McCusker 2005 327 A

Ambassadors – clearly there’s no substitute

Announcements – the information superhighway

Astroturfing – PR creates smokescreen

B

Branch – Cola Branch fizzing after allegalations

Briefings – Master plan Leeds to nowhere

Broadcast media – PR man of letter

C

Celebrities

Community relations- Good intentions turned around

Contingency planning – In a froth over debt collection

Crisis management – Motorists let down by tyre fiasco

D

Damage limitation – Destabilizing the PR effort

Diplomacy – love thy neighbour

Direct mail – Volkswagen blasted over bomb mailer

Disclosure – “virus” catches consultancy out

E

Endorsement – radio star makes waves

Ethics – the lie of the land

Event management : PROs left feeling sheepish

F

Financial PR 1 – share value takes a kicking

Financial PR 2 – from sexual relations to invester relations

G

Goodwill – trouble brewing

Government – grave error in burying bad news

Grassroots campaigns – Bood job exposed

Guerrilla marketing – naked ambition

H

Healthcare PR1 – open doors policy opens wounds

Healthcare PR2 – a bitter pill to swallow

Hype – bottles water launch

I

Icons – home truths for lifestyle icon

Internal communications – mechanical failure

Interview 1 – losing the PR war

Interview 2- dogged by bad publicity

Issues management – pouring oil on troubled waters

J

Journalists 1 – registering disdain

Journalists  2-  investigating journalism

Journalists 3 – smok and glass mirrors

K

Kobe Bryant- hoopstar caught off guard

L

Launches 1 – unsinkable enthusiasm

Launches 2 – creating media impact

Leadership – conservative with a small ‘c’

Libel – lawsuit hard to swallow for PR people

Lobbying – PR hall of shame

M

Mascots – costume drame

Media lists – list hysteria alert

Media relations 1 – football guru’s PR own goal

Media relations 2  - news release hits wrong note

Minority groups- taking the messege to market

N

News management – courage of convictions

Newspapers – retraction drives newspaper bananas

O

Off the record – all that glitters

Opinion former – image is a bankable asset

P

Philanthropy – a good strategic fit?

Photocalls- hotel reservations over photocall

Political PR –battle for hearts and minds

Promotions - operating in a PR vacuum

Propaganda – truth is the first casualty of PR war

Publicity – falling fowl of public opinion

Public opinion – the offal truth

Q

Quotes

R

Radio – promotion leaves station cooling its heels

Reputation management- even playing field

Research – own goal for football brand

Rumour management – devil of a stain mars reputation

S

Smear campaigns – virgin sullied but reputation intact

Soundbites – when the chips are down

Speeches – CEO caught pie-eyed

Spokespeople – legal eagle sings the blues

Sports PR – kicked into touch

Stakeholder relations – Airlines grounded over PR response

Stunts – tearing strips off publicity attempt

T

Targeting – scouting for revenue

Television – bogged down

Testimonials- word is out

U

Undercover operations- a royal pardon

V

Video news releases – video killed the media star

Viral marketing – maize of deception

W

World Wide Web1- kick in the teeth

World Wide Web 2- room for improvement

X

XXX Factor – fail is a four-letter word

Y

Youth marketing – knickers in a twist

Z

Zephaniah, Benjamin – poetic license

Conclusion – What’s making PR such a disaster area?

  

E32 2 The Daily Miracle: An

Introduction to

Journalism

David Conley 2002 375 1. Journey in Journalism

2. Agents of Power

3. A “know” for news

4. Small Path, big story

5. The lead: will the reader follow?

6. Interview with The reporter

7. Upside–down Pyramids

8. A word’s Worth

9. The Story Factory

10. Reporting For Duty

11. Broadcast Journalism: The World’s Town Crier

12. Crowded Past, changing Future

13. A view to sue

14. Ethical Journalism: Is it an Oxymoron?

15. Sideshow Alley: Featuring Writing

16. Cybernaut: virtual Journalist, or the real thing?

E33 2 The Father of Spin Eward l.Bernays 283 1. Starting with Symbols

2. Lighting up America

3. The big Think

4. Setting the Spin

5. Relational for a Profession

6. Getting Personal

7. At the Office

8. Going to War

9. Uncle Sigi

10. The Cambridge Years

11. A question of Parternity

E34 1 The Media of Mass

Communication

John Vivian 2005 515 Chapter1: Mass media

Chapter2: Books

Chapter3: Magazine

Chapter4: Newspapers

Chapter5: Recordings

Chapter6: Movies

Chapter7: Radio

Chapter8: Television

Chapter9: The web

Chapter10: News

Chapter11: Public Relations

Chapter12: Advertising

Chapter13: Entertainment

Chapter14: Media Research

Chapter15: Mass communication

Chapter16: Mass media effects

Chapter17: Mass media and Society

Chapter18: Global Mass Media

Chapter19: Mass Media and Governance

Chapter20: Mass Media Law

Chapter21: Ethics and the Mass Media

Chapter22: Visual Messages

Chapter23: Media and political Systems

E35 1 The movie business book Jason E.Squire, 2005 552 1. The creators

2. the Property

3. The money

4. The management

5. the deal

6. The Production

7. Marketing

8. The Revenue streams

9. Theatrical distribution

10. Theatrical exhibition

11. Home video

12. Consumer Products

13. International

14. The future

E36 2 The public Relations

Handbook

Alison Theaker 2004 366 Part I: The context of public relations

What is public relations?

Public relations and communications

Public relations, politics and the media

Professionalism and regulation

Part II: Strategic public relations

Corporate communication

Corporate Identify

Public affairs and issues management

Business ethics ,public relations and corporate social

responsibility

Part III:

Media relations

Internal communications

Corporate social responsibility in action: corporate

community involvement and cause-related marketing

An introduction to financial public relations

Public sector public relations

Consumer public relations

Business-to-business public relations

Using the internet effectively in public relations

Part IV: Shaping the future

Changing media

Research and evaluation-PR grows up?

Future challenges for PR

Coping with culture

E37 2 The Practice of Public

Relations

Fraser P. Seitel 2004 567 Part 1 Evolution

Part 2 Preparation

Part 3 The Public

Part 4 Excution

Part 5 Future

E38 2 The unseen power: Public

Relations. A History (Part

I)

Scott M. Cutlip 1994 250 Part 1 The Seedbed years of counseling, 1900 – 1919

Part 2  Public Relations booms in the booming Twenties, 1919 –

1930

Part 3 The depression and the year beyond

E39 The unseen power: Public

Relations. A History (Part

II)

Scott M. Cutlip 1994 270

E40 The unseen power: Public

Relations. A History (Part

III)

Scott M. Cutlip 1994 537

E41 Theories of

communication: A short

introduction

Armand Mattelart

and Michele

Mattelart

2004 185 1  The Social Organism The discovery of trade and follows Managing the Multitudes

2  New World Empiricism The Chicago school and human ecology Mass communication research Information theory Information and system Cybernetics 

4  The Cultural Industry , Ideology and Power Critical theory Structuralism Cultural studies

5  Political economy Cultural Dependence Cultural Industries

6  The return of everyday life The intersubjective movement The ethnography of the audience

7  The dominion of communication The notion of the network One world, many societies

E42 2 Theories of the information

society

Frank Webster 304 1 Introduction

2 The idea of an information society

3  The information society as post – industrialism: Daniel Bell

4  Information, restructuring and globalisation

5  Informational capitalism: Manuel Castells

6  Information and advanced capitalism: Herbert Schiller

7  Information management and manipulation

8  Information, reflexivity and surveillance: Anthony Giddens

9  Information, postmodernism and postmodernity

10 Conclusion: is there an information society?

E43 2Understanding Journalism

Lynette Sheridan

Burns

2002 185 Part 1: From knowing how to be Berng Able

1. Introduction

2. Journalism in action

3. Journalism in decision making

Part 2: Journalism in action

4. Finding news

5. Choosing news

6. Gathering news

7. Evaluating news source

8. Constructing news

9. Editing news

10. Working with words

E44 2 Understanding Media

Economics

Gillian Doyle 2002 184 1. Introduction to Media Economics

2. Corporate Strategies

3. Economics of advertising

4. Television Broadcasting

5. Television Production

6. The international Film Industry

7. Print Media

8. New Media

9. Media Economics and Public Policy

E45 2 Value Added PR: The

Secret Weapon of

Integrated Marketing

Thomas L.Harris 2000 314 Part I: How public relations Adds Value to Integrated Marketing

Part II: How to write an Integrated Marketing public Relations

plan

E46 2 Women and Media:

International Perspectives

Karen Ross and

Carolyn M.Byerly

2004 209 Part I: Representing and Consuming Women

Introduction

Media Coverage of Sexual Violence Against Women and

children

Exclusion and Marginality: Portrayals of Women in

Israeli Media

Women Framed: The Gendered Turn in Mediated Politics

The Woman Marrior: A Feminist Plitical Economic

Part II: Women’s Agency in Media Production

Introduction

Feminist Interventions in Mewsrooms

Working, Watching and Waiting: Women and Issiesof

Accec ,Employment, and Decision-Marking in the Media

in India

“Dangerously Feminine?” Theory and Praxis of Women’s

Alternative Radio

Cyberspace: The new feminist Frontier?

E47 2 Writing Feature Stories How

to research and write

newspaper and magazine

articles

Matthew

Ricketson

2004 281 1. What exactly is feature story?

2. The Variety of feature stories

3. Crossing the bridge from media consumer to media

practitioner

4. Generating fresh story ideas

5. Spend half an hour planning now save half a day later

6. Gathering the raw material

7. The Subtle and slipoery art of interviewing

8. Seeing things for yourself

9. Finding the right structure for the story

10. Leads, closes and that big lump in the middle

11. Wordcraft

12. Editing your story and working with editors

13. Looking ahead…to literary Journalism

E49 Public Relations – Theory

and Practice

Jane Jonhston and

Clara Zawawi

2004 466 Part 1: Theory

1. What is public relations?

2. A history of public relations in Australia

3. Theoretical perspectives

Part 2: The legal and ethical framework

4. The legal environment

5. Ethical practice

Part 3: Process and application

6. Research and evaluation

7. Strategy, planning and scheduling

8. Tactics

9. Information and communication technologies

Part 4: Public Relations in action

10. Media relations

11. Internal and community relations

12. Crisis and issues management

13. Sponsorship and event management

Part 5: Public relations practice

14. PR in business

15. PR in government

16. PR in the Third Sector

E50 2Strategic Public Relations

Management

Erica Weintraub

Austin, Bruce

E.Pinkleton

2006 411 I. Framework for planning

1. The need for strategic PR Management

2. Where the strategic manager begins: Taking stock

3. Element of campaign recipe

4. Determining research needs: Developing the research

plan 

II. Gathering useful data for strategic guidance

5. Research decision and data collection

6. Making research decisions: Sampling

7. Making research decisions: Informal research method

8. Making research decisions: The focus group

9. Making research decisions: Formal research methods

10. Making research decisions: Survey research

11. Making research decisions: Questionnaire design

12. Collecting, analyzing, and reporting quantitative data

III. Using theory for practical guidance

13. What theory is and Why it is useful

14. Theories for creating effective message strategies

15. Practical applications of theory for strategic planning

IV. The successful pitch and follow- through

16. Presenting campaigns, program proposals, and

research reports

E51 2 Michael Regester and July

Larkin

Risk issues and

Crisis

Management

2003 194 Part 1: Risk issues management

Outside-in thinking

Issues management defined

Planning an issues management programme-an issues

management model

An issue Ignored is a crisis ensured

Implementing an issues management programme

Part 2:

So it hits the fan–now what?

Perception is the reality

The media in crisis situations

The legal perspective

Planning for the unexpected

Crisis communications management

E52 2 Toxic sludge is good for you John C.Stauber

and Sheldon

Rampton

1995 227 1. Burning Books Before They’re Printed

2. The Art of the Hustle and the Science of Propaganda

3. Smoker’Hacks

4. Spinning the Atom

5. Spies for Hire

6. Divide and Conquer

7. Poisoning the Grassroots

8. The Sludge hits The fan

9. Silencing Spring

10. The Torturer’lobby

11. All the news that’s fit to print

12. Taking Back your Own back Yard

E53 2 Public Relations Writing and

Media Techniques

Dennis L.Wilcox 2001 570 Part 1: The Basics of Public relations Writing

Chapter 1: Preparing for writing

Chapter 2: Persuasive writing

Chapter 3: Finding and generating News 60

Chapter 4: Legal and Ethical Guidelines

Part 2: Writing for Mass Media

Chapter5: The Values of news Releases

Chapter6: The feature Story

Chapter7: Photos and graphics

Chapter8: Pitch letter, Media Alerts, Press kits, and Op-

Ed

Chapter9: Radio, Television, and Webcasting

Chapter10: Distribution: Snail Mail to the Internet

Chapter11: Working with the media 300

Part3: Writing for other Media

Chapter12: Newsletter, E-zines, and Brochure

Chapter13: The world wide web

Chapter14: Direct Mail and Advertising

Chapter15: Letters, Email, and reports

Chapter16: Writing and giving speeches

Chapter 17: Audiovisual Aids

Part 4: Managing programs and campaigns

Chapter18: Meetings and events

Chapter19: Program planning

Chapter 20: Program Evaluation.

E54 2 Festival and special event

management

Johnny Allen,

William o’toole,

Robert harris, Ian

Mc Donnell

E55 2 Event management & event

tourism

Donald Getz 2003 439 Chapter 1: Introduction to event studies. event Management and

Event tourism

Chapter 2: Event Management: Practice and Professionalism

Chapter 3: Planning Events

Chapter 4: Site planning, Operations and Logistics

Chapter 5: Destination Planning and Marketing for Event tourism

Chapter 6: The Event Experience, Programming and Quality

Chapter 7: Organization and coordination

Chapter 8: Human Resources Management

Chapter 9: Acquiring Resources, sponsorship, and financial

Management

Chapter 10: Safety, Health, Risky Management and security

Chapter 11: Marketing

Chapter 12: Market Research: Understanding Event Customer

Chapter 13: Communication and sales

Chapter 14: Evaluation and impact Assessment

E56 2 The Advertising handbook Sean Briebley

E57 2 Advertising, Promotion,

&Supplemental Aspects of

Integrated Marketing

Communications

Terence A. Shimp 2003 649 Part1: Integrated Marketing Communications and Its in Brand-

Equity Enhancement

Part2: IMC from the customer’s Perspective: Targeting,

communicating, and persuading

Part3: Communicating New Products, Brand Naming,

Packaginf and point-of-purchase Advertising

Part4: Advertising Management

Part5: Sales Promotion Management, marketing Oriented

public relations and sponsorships

Part6: External Pressures on Marketing Communications

E58 2 Theories of Human

Communication

Stephen W.

Littlejohn &

Karen A.Foss

2005 395 Part1: Foundations

Communication theory and scholarship

The Idea of Theory

Traditions of communication Theory

Part2: Theories

The Communicator

The Message

The Conversation

The Relationship

The Group

The Organization

The Media

Culture and society