6 Questions to Successfully Kick Start Your Digital Transformation Program

Compe&ng for The Digital Future Kick Start Your Digital Strategy and Transforma&on Program

6 Ques'ons to Kick Start Digital Transforma'on Compe'ng for the Digital Future | Leadership Program


Becoming a digital leader. . . Starts by asking the right ques&ons

1.  What does digital transforma'on mean to your company? 2.  What business outcomes do you expect to achieve? How will those be

measured?

3.  Why are you inves'ng in digital transforma'on now? 4.  What are your biggest threats / opportuni'es?

5.  What competencies will be required to sustain digital leadership? 6.  What kind of team and support will you need?


Digital Transforma'on What does it need to be for your company?

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Addi'onal Resources Click below for free slide decks, blogs and videos from our Digital Leadership Program

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Online training, materials, and tools based on a powerful strategic framework drama&cally reduce the &me you need to organize, present and get buy in for your program

Free 50+ ques&on discussion guide excerpted from our leadership program

http://www.creatinginsanelygreat.com/competing-for-the-digital-future/an-introduction-to-digital-strategy-and-transformation/


1. What does digital transforma'on mean to your company?

There are plenty of defini&ons for digital transforma&on

• The real ques'on is “What does it need to be for your company?” •  It takes a lot of work to answer that • Knowing what key players in your company believe is a key star'ng point

•  Ini'a'ng that discussion gives you a level set of their percep'ons •  It also gives you the opportunity to set the expecta'on that there is work to do before that ques'on can be fully answered

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2. What business outcomes do you expect to achieve?

How will those be measured?

• Having clear business outcomes defined is cri'cal to success • You will hear many different opinions •  The key: Get opinions from all stakeholders on the table

•  Include –  Business outcomes and value you expect to create for your customers

–  Business growth and momentum for your company –  Improvements in opera'onal effec'veness –  Cultural and management changes

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3. Why are you inves'ng in digital transforma'on now?

What will your business lose if you don’t execute immediately against this program?

•  Establishing the outcomes defined in the first ques&on as urgent are cri&cal to success

•  So what is at stake? –  Market share?

–  Revenue? –  New product or market opportuni'es?

–  Loss of opera'ng effec'veness and profits? –  Loss of digitally sophis'cated customers?

•  GeTng resources and budget is far easier when your leadership team agrees

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4. What are your biggest threats / opportuni'es? Digital Transforma&on is reshaping jobs, processes and industry value chains

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new Industry Value Chains

How Jobs Are Done


4. What are your biggest threats / opportuni'es?

Hint: It’s more than point technologies and specific compe&tors

•  Point technologies and compe&tors are an important part of the answer

–  Big data, social media, cloud-‐based technology, mobile applica'ons, advanced data and analy'cs, and intelligent products and devices are all powerful change agents as are digitally advanced compe'tors

•  The digital ecosystems formed by them are even more powerful

–  Ecosystems combine and magnify the impact of technologies and compe'tors

–  They reshape industries, create new companies and ways of doing business and kill old ones

•  The biggest threat and opportunity for most companies

–  Whether or not they recognize and act on the impact emerging ecosystems will have on their customer base, their industry, and departments across their organiza'on

•  Make sure this is part of your discussions

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5. What Competencies Are Required To Sustain Digital Leadership?

Programs that go no further than adop&ng new technologies put their companies at risk

•  Adop&ng new technologies is important when they can be &ed to high value business outcomes –  Transforma'on programs that only focus on these are a recipe for digital disrup'on

•  Digital innova&on is deepening and accelera&ng •  Successful transforma&on programs include developing digital leadership competencies

–  Customer Insight that includes collabora'on with visionary customers –  Technology Insight that goes beyond reading analyst reports and aaending conferences –  Incorpora&ng advanced data / analy&cs from digital products, ecosystems, customer

experience and opera'ons –  A company wide program of con&nual learning and innova&on focused on high value

transforma'onal customer outcomes –  A digital culture that is highly collabora've, networked, risk oriented and is deeply engaged in

the dialog and communi'es driving digital innova'on

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6. What kind of team and execu've support will you need? Digital Transforma&on impacts every group In your company

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Finance & Opera&ons

Execu&ve Leadership

Product Management

Sales Bus Dev.

Service and Support

Partnering Ecosystem Marke&ng


6. What kind of team and execu've support will you need?

Hint: Your transforma&on team is the DNA that will define your digital future

•  Your digital leadership team has two purposes

–  Lead the defini'on and implementa'on of a successful transforma'on program

–  Embed the DNA of digital leadership throughout your organiza'on

•  The second goal is cri&cal for long term success

–  It establishes the management and front line bench strength required to sustain a leadership posi'on in a market driven by con'nual digital innova'on

•  It’s cri&cal that you and your leadership team are on the same page

–  Leadership needs to proac'vely support the selec'on and development of a team with this mission and of this caliber

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Addi'onal Resources Click below for free slide decks, blogs and videos from our Digital Leadership Program

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Online training, materials, and tools based on a powerful strategic framework drama&cally reduce the &me you need to organize, present and get buy in for your program

Free 50+ ques&on discussion guide excerpted from our leadership program

http://www.creatinginsanelygreat.com/competing-for-the-digital-future/an-introduction-to-digital-strategy-and-transformation/


[email protected] Mike Connor

Principal, Spice Catalyst Director, Customer Value Crea&on Interna&onal (CVCI) Author: •  Crea'ng Insanely Great Customers •  Compe'ng for the Digital Future

A Leadership Program in Digital Strategy and Transforma'on

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6 Questions to Successfully Kick Start Your Digital Transformation Program

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