韩国教育信息协会

www.kefa.or.kr

韩国教育信息协会

2004. 12. 24.

韩国娱乐教育产业的现状及发展

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目录

Ⅰ. 韩国教育内容产业之现状

Ⅱ. 娱乐教育服务的开发及商业模式

Ⅲ. 娱乐教育产业的前景

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韩国教育产业概要韩国教育产业概要

教育产业的特点- The huge and potential market due to craze for higher education- The rapid growth of the after-school education industry due to a greater dependency on private education than on public education.

脱线教育产业

- Publishing of learning materials boomed until 1997, when PC’s began to come into wide use.- Still enjoying quite a share in the market, though shrunk substantially.

在线教育产业

- Expanding rapidly after schools were installed with internet networks in 2001.- Activate markets for solution provision, contents provision, and educational portal.- Off-line-based on-line educational markets thrive.- Created is an industry of edutainment, an educational program seasoned with entertaining tastes.

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教育内容产业的市场规模教育内容产业的市场规模

区分市场规模备注教育产业 60,000 公立教育 , 私立教育文化产业 10,000 放送、电影、动画片、录像、游戏、光盘

教育用内容 2,600 Analogue+ 数码数码内容 1,800 内容 +IT 技术 : CD, 在线

教育用数码内容 450 内容 +IT 技术 : CD, 在线e-Learning 1,700 内容 + Solution+ 服务

游戏生产额 1,000 Arcade 游戏 , 在线游戏 ,PC 游戏 ,

录像游戏 , 手机游戏消费额 3,500

教育游戏 21 独立题材微分

[ 资料 : 韩国游戏产业开发院 (2002)]

( 单位 :10 亿韩币 )

教育内容产业的市场规模随着 IT 产业的快速增长，从 1997 年开始每年平均以 48% 的增长速度高速、持续的增长。

教育内容产业的市场规模

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市场现状及特点市场现状及特点

市场现状

Rapid expansion of the educational contents industry. Highly competitive due to the low entry barrier.Attempts by foreign e-learning companies to push into the domestic market. Survival of contents providers depends on quality of contents.

市场特性

Aggressive expansions of off-line companies armed with funds, prestigious brand name and marketing power.Diversification of contents necessary for survival of online-specialized companies.Establishment of independent profit bases of edutainment. - Edu-games (education + game) - Education seasoned with entertaining factors such as animation and music, and the like. - Various add-on services for online members.

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政府方面的政策支援政府方面的政策支援

1. e-Learning 强化教育政策1. e-Learning 强化教育政策

A) Expansion of education by ICT (Information & Communication Training) -Application of more than 20% for teaching and guidance of students -Exemplary applications through models of cyber learning -Digitalized textbooks (development of electronic textbook) -Provision of various contents in accordance with level of each learner

A) Expansion of education by ICT (Information & Communication Training) -Application of more than 20% for teaching and guidance of students -Exemplary applications through models of cyber learning -Digitalized textbooks (development of electronic textbook) -Provision of various contents in accordance with level of each learner

B) Management of standards and quality of educational contents -Method and guidance of developments and production of contents (SCORM, LMS, etc.) -Establishment of various standards related to the sharing system (KEM meta-data) -Quality control and information reinforcement to supply better contents -Evaluation of tele-education institutions (cyber university, tele-education institution)

B) Management of standards and quality of educational contents -Method and guidance of developments and production of contents (SCORM, LMS, etc.) -Establishment of various standards related to the sharing system (KEM meta-data) -Quality control and information reinforcement to supply better contents -Evaluation of tele-education institutions (cyber university, tele-education institution)

C) Construction of online life-long learning environments -Reduction of private education expenditure, narrowing gaps in learning among people of different regions and classes, easing of classified structure among universities, equal opportunities of education for the underprivileged and developments of human resources.

C) Construction of online life-long learning environments -Reduction of private education expenditure, narrowing gaps in learning among people of different regions and classes, easing of classified structure among universities, equal opportunities of education for the underprivileged and developments of human resources.

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2. 政府主导的 e-Learning 强化主要制度2. 政府主导的 e-Learning 强化主要制度

劳动部劳动部

教育部教育部

行政自治部行政自治部

信息通信部信息通信部

产业支援部产业支援部

• “Internet communications training program”(’99) based on 『 The laborer training promotion law 』 • “Internet communications training program”(’99) based on 『 The laborer training promotion law 』

• Approval of e-learning universities based on 『 The life-long education law 』 (‘01)• Appointment of the ‘e-Learning support center’ (’03)• Operation of National Education Information System(NEIS)• ‘Broadcasting and Internet lecture by EBS of programs for college entrance (’04)

• Approval of e-learning universities based on 『 The life-long education law 』 (‘01)• Appointment of the ‘e-Learning support center’ (’03)• Operation of National Education Information System(NEIS)• ‘Broadcasting and Internet lecture by EBS of programs for college entrance (’04)

『 Management Rules of cyber education for civil servants (’01) 』『 Management Rules of cyber education for civil servants (’01) 』

『 The development of online digital contents industry law 』『 The development of online digital contents industry law 』

『 The development of e-Learning industry law(’04) 』『 The development of e-Learning industry law(’04) 』

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3. 教师培养方案3. 教师培养方案

1. 构筑多媒体 Library 及 DB

-Loading of clubs and module

materials useful for teachers

2. 运作 Portal 和电子杂志

-Total service for provision of

learning materials

-Flexible operation of the site

reflecting teachers’ demands

3. 运作互联网教育电视台-Teachers’ training mainly through club activities-Publicizing of educational policies

4. 教师远程教育-Offering incentives for

completion of the course

5. 运作教育软件-Distribution of quality educational S/W developed by the private sector-Publicizing of quality educational S/W developed by teachers

6. 支持运作校园网站-Training for helping buil

homepages

- Support for their applications

with educational DB


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通过灵活的 e-Learning开发优秀教育人才

通过 e-Learning补充和革新公立教育

• Integration of distribution e-Learning businesses

• Practical use in public education

•Construction of e-Learning cluster

•Strengthening of competitiveness of higher education

为了构成 e-Clustering 培养核心人才

通过 e-Learning开发职业技能

通过构筑 e-Community社会团结

• Specification of e-Learning training Center

• Providing of customizing e-Learning Solution

•Improvement of accessibility of the underprivileged

•Construction of regional e-communities

构建 e-Learning 政策推进 Network

构成 e-Learning制度基础

传播 e-Learning精神

• Construction of inter- ministry cooperation system• Construction of intra-ministry cooperation system

• Establishment of an e-Learning basic law• Construction of an information sharing system

• Application of e-Learning and its techniques •Closing gaps among cultures• Globalization of eLearning


4. 专业人才培养4. 专业人才培养

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领域领域振兴方向振兴方向

游戏游戏

动画片动画片

文化出版文化出版

放送放送

电子电子


5. 振兴教育产业5. 振兴教育产业

•强化娱乐教育内容的创作基础并支援流通渠道的现代化•文化产业的特殊化培育，活跃向海外发展

•Presentation of support programs for the game industry by KGDI•Support and promotion of educational contents

•Presentation of support programs for the game industry by KGDI•Support and promotion of educational contents

•Planning of sales targets in the domestic market•Generation of profits from the character business•Promotion through connection with the animation industry

•Planning of sales targets in the domestic market•Generation of profits from the character business•Promotion through connection with the animation industry

•Support for investment in infra including a publishing complex•Investigation of statistics and a case study of foreign counterparts by Korean Publisher Association

•Support for investment in infra including a publishing complex•Investigation of statistics and a case study of foreign counterparts by Korean Publisher Association

•Study of programs and policies by Korean Broadcasting Institute•Promotion of support programs for independent productions

•Study of programs and policies by Korean Broadcasting Institute•Promotion of support programs for independent productions

•Development of and investment in commercial networks connecting online and offline businesses

•Development of and investment in commercial networks connecting online and offline businesses

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Ⅱ. 娱乐教育服务的开发及商业模式

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Ⅱ. 娱乐教育服务的开发及商务模式

娱乐教育服务的概念及出现背景娱乐教育服务的概念及出现背景

•市场 Paradigm 的变化

因 Digital Mobility 的转换 - Analogue Digital - 有线 Media 有线网络手机

An educational system that maximizes participation of learners and then eventual benefits

of education by seasoning to learning materials and process with entertaining factors(games) and maintains two-way Communications between learners and teachers.

娱乐教育服务的概念娱乐教育服务的概念

娱乐教育服务的概念的出现背景娱乐教育服务的概念的出现背景

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娱乐教育服务的必要性及功效性娱乐教育服务的必要性及功效性

• Required that learning materials be reprocessed as quickly as possible to catch up with dramatic changes in the ‘information society’. • Required that other add-on factors be applied following change in the object of education to visual and game generations.• Requirement for combination of vertical and horizontal educational system.

• Required that learning materials be reprocessed as quickly as possible to catch up with dramatic changes in the ‘information society’. • Required that other add-on factors be applied following change in the object of education to visual and game generations.• Requirement for combination of vertical and horizontal educational system.

• Systematic establishment of education information database.• Overcoming educational obstacles related to time and space.• Real-time feedback of current academic achievements

• Systematic establishment of education information database.• Overcoming educational obstacles related to time and space.• Real-time feedback of current academic achievements

娱乐教育的必要性娱乐教育的必要性

娱乐教育的功效娱乐教育的功效

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产业市场需求调查产业市场需求调查

对教育游戏的开发期望的调查结果表明作为学生家长的 30 岁以上及女性层的需求较高这表明了子女教育的娱乐教育需求。

各年龄层对娱教游戏开发的期望值

10.8%

7.1%

6.0%

11.0%

22.4%23.7%

9-14 15-19 20-24 25-29 30-34 35-39

男女分别对娱教游戏开发的期望值

7.2%

18.9%

男性女性

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学校教育学校教育

企业教育企业教育

特定领域( 模拟 )

特定领域( 模拟 )

An efficient combination of learning courses with games.An efficient combination of learning courses with games.

• Experiences and knowledge in special areas

• Understanding various phenomena in everyday lives

• Experiences and knowledge in special areas

• Understanding various phenomena in everyday lives

Elementary & Middle, High Student- Asthma management game

-Diabetes management game

-Smoking prevention

-Firefighting game

Elementary & Middle, High Student- Asthma management game

-Diabetes management game

-Smoking prevention

-Firefighting game

Adults-Airliner operation

-Judiciary system

-Courtroom Simulation

-University management

-Management of home & shop

Adults-Airliner operation

-Judiciary system

-Courtroom Simulation

-University management

-Management of home & shop

• Teach employees how to make right decisions under various

circumstances.

• Teach employees how to make right decisions under various

circumstances.-Training of outsiders (customers, contractors)/training of customer service and company policies -Security activities/budget of a municipal corporation-Education of consulting skills/Training of customer service and vocational ability/development of public policies-Training of sales personnel/job skills/games of teamwork training

-Training of outsiders (customers, contractors)/training of customer service and company policies -Security activities/budget of a municipal corporation-Education of consulting skills/Training of customer service and vocational ability/development of public policies-Training of sales personnel/job skills/games of teamwork training

Kids

Intelligence

development

games

Kids

Intelligence

development

games

教育内容

教育内容开发及领域教育内容

开发及领域

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娱乐教育服务模式的类型娱乐教育服务模式的类型

服务领域主要内容特点

教育内容 • 向 300 万会员提供教育内容服务 • 与 30 多家企业开展 e-Business

•教育产业的所有领域的网络化

多媒体 • 制作并普及 CD-ROM Title• 世界上第一个在线 CD-ROM 服务

•与网络公司合作利用宽

带网传送 CD-ROM, Video 内容

软件 • 开发 PC 、 Console 、手机学习软件提供脱线在线服务

•提供在线娱教游戏 ( 英语，数学，科学 )

游戏 • 向 100 万会员提供益智类在线游戏服务 • 与专门教育企业合作 , 游戏化教课内容

•与教育机关合作，提供游戏化的学习课本

校院教育 • 提供在线视频讲课• 教育内容卫星传播

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成功商务模式分析成功商务模式分析

学习内容服务

终身教育 Portal

教育内容

根据内容可制造许多种商业模式

例 ) 学习 , 品德 , 智力开发 , 语言等等

嫁接娱乐因素

扩大利用人群 ( 家属 ) 构筑教育电子购物商场

教育内容教育内容Infants, primary&second schoolers, Univ. Students, adults

Share Total market share : 40%

Market share & growth rate

Categories

• Game developer

+ • Education service provider

for production of games

Growthrate Up 7.9% this year

•Optimal educational circumstances and learning effects through connection of On/offline learning system.

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Ⅲ.娱乐教育产业的前景

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追求方向追求方向

娱乐教育产业的开发趋势应成为纵向、横向、多角度的文化产业融合企业的发展方向应是消费者需求及内容开发的最大化

公共机关公共机关

追求方向

教育机关教育机关

家庭家庭

企业企业

娱乐教育产业

• Equal opportunity of educations

• Effective training of HR

• Equal opportunity of educations

• Effective training of HR

• Reduction in private education expenditures through improved system

• Values and creative services

• Reduction in private education expenditures through improved system

• Values and creative services

• Equal opportunity of education• Effective training of HRs• Settlement of systematic education

• Equal opportunity of education• Effective training of HRs• Settlement of systematic education

• Reduction of private education based on diversified education

• Improvement in household economy

• Reduction of private education based on diversified education

• Improvement in household economy

• Development of specialized

contents

•Creative imagination + contents

+

Graphic, engineering

+Educational ideas

= on&offline products

• Common benefit, efficiency and sustainability

• Development of specialized

contents

•Creative imagination + contents

+

Graphic, engineering

+Educational ideas

= on&offline products

• Common benefit, efficiency and sustainability

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提高竞争力的战略提高竞争力的战略

主要趋势主要趋势产业环境的变化产业环境的变化强化战略强化战略

Online,Digitization

Online,Digitization

GlobalizationGlobalization

IntegrationIntegration

Intensified competition in world market Trends of growing bigger and complex

Intensified competition in world market Trends of growing bigger and complex

• Sophistication of service actions• Implementation of customer • relationship management

• Sophistication of service actions• Implementation of customer • relationship management

Integration of contents on&off-linesIntegration among genres and sectors

Integration of contents on&off-linesIntegration among genres and sectors

Increase in importance of cyber spaceIncrease in demand for customiz ed service

Increase in importance of cyber spaceIncrease in demand for customiz ed service

• Enlargement of business scale by collaboration and M & A• Enhancement of international competitiveness by securing independent profit bases

• Enlargement of business scale by collaboration and M & A• Enhancement of international competitiveness by securing independent profit bases

• Reinforcement of outsourcing of digital contents • Creation of collaboration networks among experts

• Reinforcement of outsourcing of digital contents • Creation of collaboration networks among experts

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今后的课题及建议今后的课题及建议

领域领域

• 针对多种对象开发娱乐教育内容• 追求下部内容领域的统一• 中韩两国有着相近的文化构造、很高的教育热风、数字化的加速等很多的共同点，需要持续交流的教育信息化及高度化

内容开发方向内容开发方向

教育用软件教育用软件

企业教育企业教育

学校教育学校教育

出版出版

•Intelligence development of infants and learning materials•New technology and tools for enhancement of vocational ability•Supplementary learning materials

•Intelligence development of infants and learning materials•New technology and tools for enhancement of vocational ability•Supplementary learning materials

•Development of human resources and management tools•Tools for humanity education and self-realization

•Development of human resources and management tools•Tools for humanity education and self-realization•Adoption of amusing educational means based on normal textbooks•Improvement of the quality of students and provision of new experiences

•Adoption of amusing educational means based on normal textbooks•Improvement of the quality of students and provision of new experiences

•Publishing books supplemented with add-on software including CD-ROM•Publishing books supplemented with add-on software including CD-ROM

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谢谢！

韩国教育信息协会

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