报告人简历

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Copyright © 2003 Open Mobile Alliance, Ltd.

报告人简历• 报告人： Jari Alvinen ， OMA 董事会

主席，诺基亚移动软件战略机构（芬兰坦

佩雷）主管。 1999 年加入诺基亚，在OMA 内负责诺基亚的标准化工作。曾任富士通技术研究机构经理。自 1994 年起从事移动应用工作， 1998 年开始参与移动标准化工作。




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OMA Organization & Operative Mode

Jari AlvinenChairman of the Board of Directors

Open Mobile Alliance

OMA Experts Technology Seminar

organized by

China Communication Standard Association CCSA

November 20, Beijing, China




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What is OMA?

• The OMA is designed to be a center for mobile service specification work, stimulating and contributing to the creation of interoperable services

“No matter what device or operating system you

have, no matter what service you have, no matter what carrier you use, you can communicate, access and exchange

information.”




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Why OMA is the Right Solution for the Mobile Industry?

The uniform service architectureimplemented by multiple vendors can result in:

• Interoperability between infrastructure, devices and services

• Enriched user experience across service providers • Compelling new mobile services• Healthy competition between suppliers, operators

and developers• Faster time to market




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Openness Fuels Growth

Current situation Target situation

Telecomlayer

Serviceplatform

Serviceoffering

Terminaloffering

Uniform telecom standards (GSM, CDMA, 3G)


Operator 1Operator 1 Operator NOperator NOperator 3Operator 3Operator 2Operator 2


Vendor 2Vendor 2

Vendor 1Vendor 1

Vendor 3Vendor 3

Vendor 2Vendor 2

Vendor 1Vendor 1

Vendor 3Vendor 3

Vendor 2Vendor 2

Vendor 1Vendor 1

Vendor 3Vendor 3

Vendor 2Vendor 2

Vendor 1Vendor 1

Vendor 3Vendor 3



Interoperable terminal offering (numerous suppliers)Interoperable terminal offering (numerous suppliers)


Interoperable service platform (numerous suppliers) Interoperable service platform (numerous suppliers)




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Why is OMA Strong?

• OMA has over 300 member companies, of which:– 31 Sponsor members– 73 Full members – Associate and Support members – Full member list in www.openmobilealliance.org

• OMA member companies fall into 4 categories that define the various parts of the end-to-end value chain. – Wireless Vendors – Information Technology Companies– Mobile Operators– Application & Content Providers & Others




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The OMA Vision and Strategy

• To provide a forum for the entire wireless valuechain to work together to ensure seamlessmobile services for both business users andconsumers worldwide

• Focus on defining market requirements throughuse cases, common architectural framework,open standards for enabling technologies, andend-to-end interoperability




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OMA’s Mission

• To facilitate global user adoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators, and networks

• Allowing businesses to compete through innovation and differentiation.




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Impacts of OMA

Specifications will ensure the proliferation of mobile data services

• Services across network generations (2G, 2,5G, 3G…)

• Convergence with mobile applications and PC applications to facilitate end-user experience regardless of device type

• Enabling interoperability between the mobile and the fixed Internet

• Growth in different areas of the wireless industry, such as messaging, browsing and downloading will be stimulated

OMA vision creates opportunity, and minimizes OMA vision creates opportunity, and minimizes riskrisk




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Strong Cooperation with Other Forums

• OMA has established cooperation with many external fora and is looking forward to closer cooperation with a number of others – 3GPP – 3GPP2– CDMA– GSM Association – Liberty Alliance– Mobey Forum– Oasis– Parlay– Pay Circle– ETSI - European Telecommunications Standards Institute – IFPI - International Federation of Phonographic Industries– RIAA - Recording Industry Association of America – MPF- Mobile Payment Forum– ITU-T - International Telecommunications Union




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Why is OMA Different ?

OMA brings together the links in the mobile value chain:

•Previous initiatives have focused on one part of the value chain or a small subset of the global market

•OMA provides a unique opportunity to understand the roles of other players and influence the direction of the mobile industry




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Benefits to the End-User

•Consumers and business users will receive

-Seamless interoperable services across mobile networks

-Access to interoperable and easy-to-use mobile services across geographies, operators and mobile terminals




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Benefits to the Members

• Members of the Open Mobile Alliance benefit from the comprehensive inclusion of all specification work– Extensive participation from all parties involved in the

entire mobile services value chain– The interoperability issues can be solved efficiently when

the industry specifications work lies within the same organization

– Resulting consolidation of other forums into OMA, companies involved will not need to invest in several, but one substantial specification body

• Non-members risk not being involved in this process, and thereby not having their voices heard




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Is OMA Delivering ?

June 2002 Nov. 2002 Feb. 2003 June 2003

•Launch with 180 members

• 4 affiliate organizations announce their intent to consolidate into OMA

•Launching the OMA Release Program

•Introduction of 7 OMA Enabler Releases

•First OMA Enabler Release passed IOT

• 5 interoperability test events completed

•Two more affiliate organizations consolidated

•5 new OMA Service Enabler releases introduced

•Interoperability test event in June including 4 services enablers

• First OMA Specification for public review (OMA Download)

•Technical Plenary and working group structure established

Aug. 2002 Sept. 2003

•First AGM:

•300 members

•6 consolidated affiliates

•16 Enabler Releases: 3 with passed IOT

•7 inter-operability test fests organized




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OMA and China

• OMA is bearer independent, thus:– Mobile Services built on OMA specifications can work on

any network type, including WCDMA, GSM, EDGE, CDMA etc.

• The Chinese mobile market is rapidly shifting towards data services (MMS, content download)

• Chinese middleware vendors are very strong in the local market

• Current Chinese members of OMA:– China Mobile Communications Corporation (CMCC), Research

Institute of Transmission Technology of Ministry of Information Industry (RITT), Huawei Technologies, ZTE Corporation




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Member Benefits for Chinese Companies

• Strong local wireless vendors can increase their market share in other regions

• Local content providers together with local mobile operators will have the interoperable, standard based technology to export local content to the strong international Chinese community around the world

• Common OMA architecture enables operators to compete through innovation and end-user experience

• Deploying OMA service enablers will give opportunity to grow the local mobile services market instead of dividing existing market figures




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OMA Welcomes Chinese companies OMA Welcomes Chinese companies to influence in, to influence in,

and benefit from OMA.and benefit from OMA.

THANK YOU.THANK YOU.




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Appendix Slides




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OMA Principles

• Products and services are based on open, global standards, protocols and interfaces and are not locked to proprietary technologies

• The applications layer is bearer agnostic (examples: GSM, GPRS, EDGE, CDMA, UMTS)

• The architecture framework and service enablers are independent of Operating Systems (OS)

• Applications and platforms are interoperable, providing seamless geographic and inter-generational roaming




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OMA Goals•Deliver high quality, open technical specifications based upon market requirements that drive modularity, extensibility, and consistency amongst enablers to reduce industry implementation efforts.

•Ensure OMA service enabler specifications provide interoperability across different devices, geographies, service providers, operators, and networks; facilitate interoperability of the resulting product implementations.

•Be the catalyst for the consolidation of standards activity within the mobile data service industry; working in conjunction with other existing standards organizations and industry fora to improve interoperability and decrease operational costs for all involved.

•Provide value and benefits to members in OMA from all parts of the value chain including content and service providers, information technology providers, mobile operators and wireless vendors such that they elect to actively participate in the organization.




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OMA StructureBoard

Technical PlenaryMark Cataldo, Openwave

Operations& Processes

Dwight Smith, Motorola

Release Planning& Management

Jari Alvinen, Nokia

ArchitectureChristian Herzog

Siemens

InteroperabilitySanjay Gupta, Motorola

SecurityMichel Mouly,

Vodafone/Orange

RequirementsKevin Holley, mmo2

DeviceManagement

James Jennings, IBM

Browser &Content

Alastair Angwin, IBM

DataSynchronisation

Bartley Calder, Sun

DevelopersInterests

Alan Kaplan, Panasonic

LocationHans Rohnert, Siemens

Games ServicesLars Brenk, TTPCom

MessagingMark Lipford, Sprint

Mobile Commerce& Charging

Jouni Käiväräinen, Telia

Mobile WebServices

Michael Luna, Openwave

Mobile ProtocolsRory McHale, Logica

Presence &Availability

Frank Dawson, Nokia

Push to talkover cellular

Dwight Smith, Motorola




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Driving Market Growth

OMA will grow the mobile industry market by enabling subscribers to use interoperable mobile services:

• A common architectural framework will accelerate product innovations and expedite the time-to-market

• Industry wide adoption of open specifications over proprietary alternatives

• Decrease operational costs by improving efficiencies within companies and across the industry

• Improve the end user’s experience by providing end-to-end and multi-standard interoperability




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The Business Impact

• OMA’s impact extends well beyond its membership

– By removing barriers OMA helps grow the overall market for everyone, not just specific companies or parts of the value chain

– A new, single global mobile market will foster a culture of innovation that will lead rapidly to new kinds of services and products




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Value Proposition Mobile operators

• Increase ARPU, margin and data revenue and accelerate the services uptake by ensuring user interoperability across terminals, markets and operators

• Invest with confidence, knowing that services are based on open, interoperable standards

• Provide consumers and business users with seamless interoperable services across mobile networks and Internet domains

• Choose from a wide range of technology providers, with no need to rely on a single vendor

• Collect market requirements as a base for the specification work




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Value Proposition Wireless vendors

• Foster growth of mobile services market worldwide

• Ensure interoperability with various terminals, networks and servers by different vendors

• Utilize the widest variety of services, built upon open standards and enabling technologies

• Differentiate on terminal design and features while maintaining a core set of interoperable applications

• Reduce development costs




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Value Proposition IT companies

• Leverage investment in applications and infrastructure by extending accessibility and reach to the mobile environment

• Extend reach to a broader range of application developers by

• Shortening development cycle by providing open standards and uniforms API’s that ensure interoperability

• Leveraging their existing investment• Providing a framework for richer applications• Accelerate the delivery of products, services and

technologies to all the members of the value chain• Build a bridge between Internet and mobile service

domains




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Value Proposition Content and service providers

• Make use of universal mobile distribution formats

• Drive the development and delivery of the attractive content to the global audience

• Enjoy the financial effect of simplified application and content development

• Benefits of a global and multi-vendor ecosystem

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