名称 ▪ 社会化公益视频口号 ▪ 影像传播影响力目标 通过创作视频并发动社会化传播的方式，引导青年人关注社会发展、承担社会责任、树立正确的价值观，从而对社会做出积极向上的贡献。描述 杰出青年将与志愿者及合作机构共同制作视频，并将视频通过宣传渠道为本地区树立青年典型、传播正面影响。成果▪ 制作 5 部视频 (3 -5 分钟每部 )

▪ 累计实现 500 万人群观看视频影响力 ▪ 提高青年人群关注社会责任▪ 正面价值在青年人群得到广泛传播挑战▪ 为每部视频选择并制定主题▪ 志愿者服务支持程度

项目状态▪ 已制定 / 待运行影响城市

▪ 北京地区资源要求▪ 中等目标人群▪ 青年及成年人群项目周期▪ 2012.12-2013.06

社区参与度▪ 85%

北京分社区项目介绍北京分社区项目介绍

Title

▪ Social Public Welfare Videos

Slogan

▪ “Passing the impact through Shapers videos”

Target

▪ Produce 5 Micro-Videos (3 -5mins per video)

▪ The videos will reach out to at least 5 million people to watch the videos

Objective

Through producing and broadcasting the videos, we expect the young generation pay attention to social development, and become committed into social responsibility, set up a new paradigm.

Description

Beijing Shapers will produce and broadcast the videos together with other volunteers and partners to pass the values and call for the youth to become committed into social responsibility.

Outcome

▪ Youth become committed into social responsibilities;

▪ Setup and pass the paradigm and the value in local community

Challenges

▪ Stay focus within the topics that were chosen

▪ Choose partners and keep the momentum

Project Status

▪ Initiated/implemented

Project Reach

▪ Beijing

Resource Requirement

▪ Medium

Project Target Audience

▪ Youth and adult people

Project Duration

▪ 6 month

Hub involvement

▪ 85%

Beijing Hub Project Beijing Hub Project