약자를위한마케팅
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약자를 위한 마케팅 손호성
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약자를 위한 마케팅
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약자를 위한 마케팅손호성
60000000001
Unique
LIVE
EVIL
DR.EVIL
Multiple
Innovation
Dr. Yumivs
Dr.HELL
Asset
Strategy
Tactics
WebMarketing
Learn Learn Learn
IT BaseLearn Learn Learn
Search
AISAS
Intrerest Search
ActionAttention
Share
AISAS
Intrerest Search
ActionAttention
Share
KeyWord
Big Keyword
Cheap Keyword
Longtail
Big Keyword
Cheap Keyword
Context
Context
Keyword AD Keyword AD
Keyword ADKeyword AD
Keyword AD
Context
Keyword AD Keyword AD
Keyword ADKeyword AD
Keyword AD
Operation
SEM
SEMSearch Engine Marketing
Top-Down
A/B Test
A/B TestLanding Page Optimizing
PDCA
PDCAPlan Do Check Action
Plan Do
Action Check
Do
Plan
Check
Action
CPCCOST Per Click
OvertureADWords
Naver
SEO
SEOSearch Engine Optimizing
x=y
x=y*2
Bottom-UP
List Up
List UpResult = Time * Contents
Viral
ViralWord of Mouth Marketing
UCC
UCCUser Contents Creation
Viewer
Story
StoryBlog, Cafe, Community
Viewer
Psychology
PsychologyCheating
Who?
Who?Robot Visiting
Naver
1000
1860005000
1000
Yes24
1000
60000
5000
500
1000
2006 2007 2008
Specific
SpecificRotation Writing
Yes24
20
1502000
500
Yes24
2500
0 24500
0 24
Multi Blog
Multi BlogMultiplicity
chosun
joins
naver
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y o
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kyobo
homepage
blog
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Homepage
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Mediacafe
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LPO
Automation
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+
Collaboration
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12
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2008/10
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2008/11
kyobo Libro interpark
Auction
3000
Timeline
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2008/8
kyobo
12
2008/9
6000Libro
2008/10
5000 3000
2008/11
kyobo Libro interpark
Auction
3000
MOTTO
MOTTOGive&Give&Give&Give&Take
Insight
InsightDon’t Think ROI
I
IIdea, Identity, Invented
!
!Don’t Trust Old Data
Simplicity
SimplicityComplicity
MarketingManagement
tax affairsPlanning
CORE
MarketingManagement
tax affairsPlanning
MakeRULE
Alliance
AllianceStar Alliance
END
ENDoojoo.net
