Greg WadeManaging Director, Southeast Asia,Research In Motion®

DEVCON Asia

First for Asia

Development choice

BlackBerry® PlayBook™

Monetization

BlackBerry® advantage

History of BlackBerry

1997 1998 1999 1999 2000 2001 2006 2008 2009 20102003

Sub

scri

be

rs

35 million+ App Worldusers and

2 million downloaded

every day

BBM

world’s largest mobile

social network

BlackBerry community

55 million +global

subscriber accounts

580+partners and distributors

across 175+ countries worldwide

300,000+registered developers

Growth of

250,000%+ since IPO

17,000+ global employees

#2 smartphonevendor

in Southeast Asia (IDC, November ‘10)

Opportunity for BlackBerry developers

• 54 % growth in Asia-Pacific smartphone market by 2015 (Frost & Sullivan, August 2010)

• Annual smartphone shipments in Asia will quadruple by 2015, giving Asia 39 percent of smartphone shipments during 2015 (IMS Research, 2010)

• Smartphone shipments in Asia Pacific to grow at 40.3% from 2009 to 2014, compared with 6.3% for feature phones (IDC, December 2010)

Understanding BlackBerry users

• Key Findings:• Indonesian and Thai consumers generally see BlackBerry having stronger

match with push-base apps

• More users know of BlackBerry’s App World than Android’s App Market in Indonesia, Malaysia and Thailand

• Different consumer needs at country level do exist despite Social Networking being the top most used application as the 2nd ranked app is different: Indonesia- General Search; Thailand- Games & Malaysia- Communications

• TNS research: 1,100 users in Indonesia, Thailand, Malaysia & 12 focus groups

• Dedicated track for developers to learn more on Friday (14th Jan) at 4:30-5:30pm

Super App Experience

• Always-on experience

• Seamless integration with native apps and 3rd party apps

• Proactive, notification-driven

• Contextualized

• Social and connected

• Efficient and intelligent

Some of our Top Apps

White Noise MP3 Player

Quick LaunchCalorie TrackerLance Armstrong

Tetris THE FlashlightAerize Optimizer

BigTinCan BuzzMe Pro

Color ID I Heart Radio Kaglom

Pandora Personal Assistant Poynt

Score MobileFor BlackBerry

Slacker Radio Tune Wiki

Weather Eye

MyFantasy TeamsQuick Pull

Weather Bug

Drive Safely

Movies

Bloomberg

BlackBerry Messenger

Local Apps

Local Developers : Super Apps Challenge Winner

World’s largest mobile social network

World’s largest mobile social network

• 33m+ BBM community

• Key attributes:- Real-time message delivery between individuals or groups

- Location sharing & alerts

- Photo and media sharing

- Instant feedback on delivery status

• Take advantage of BBM in your apps- Increases revenue potential for developers

- More than APIs

- Available on new and in-market devices

First look in Asia

BlackBerry® PlayBook™ tablet

• Uncompromised web browsing

• True multitasking

• High performance multimedia

• Out-of-the-box enterprise support

BlackBerry® PlayBook™ tablet

• Dual core processor, 1GB of RAM, two HD video cameras

• Five finger multi-touch

• Less than half an inch thick

• QNX technology: the most powerful, reliable, user friendly tablet operating system

• Built-in support for Adobe Flash 10.1 and HTML 5

• WiFi 802.11 b/g/n

• Professional grade security

What’s in store for DEVCON Asia

• Dedicated tracks for:- Java development

- Web development

- Monetising apps

- Profile of Southeast Asia BlackBerry user

• Different format sessions: - Tutorials

- Hands-on labs

- Ask-the-experts

• Download the DevCon Asia 2011 app: Available at BlackBerry App World™