5 THINGS NEED TO BE CONSIDER WHILE DESIGNING

KEEP TEXT TO A MINIMUM• Perhaps the most important thing to remember when designing a banner

stand is to not go overboard with the text - that's what a brochure is for.

• While there is no right answer, best practice suggests keeping your main headline to 2 lines and 10 words maximum and only use additional text to the message.

• Any additional text should be short and to the point - enough information to leave visitors (your customers) wanting to find out more.

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DON'T GO CRAZY WITH COLOR• Color can be a funny one. Many of us think that the brighter a banner

stand the better it will be and the more likely it is to stand out.

• While this may be true to a certain extent, any color you use should relate to your brand colors and indeed your customers.

• Don't use bright luminous colors if there is no need for it, they will only be an eyesore.

• Consider colors that evoke emotion and remember color is also vital when it comes to text.

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HAVE YOUR KEY CONTACT DETAILS UP HIGH• I've often seen so many people make this simple mistake at trade shows.

They have a lovely looking banner stand with a powerful message and one big problem - all their contact details are at the bottom of the banner.

• Why is this a problem you ask? Well, the big issue here is that most of us place banner stands behind something or the floor can become a dumping ground for boxes and products meaning your contact details are unlikely to be noticed.

• Position your most important contact information (email address, website, phone number and address) at the top of your banner so that it is clear and easy to see.

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CONSIDER YOUR AUDIENCE• Often many of us will rush into designing a banner stand without even

considering your customer.

• You will get started with the design, piece together the information that you want and then boom, send to the printer or promotion.

• Before designing any banner (or any printed promotional product for that matter), take time to think of its purpose. What do you want it to achieve.

• It's also important to consider how and where your customers are likely to see it.

• If it is at a trade show, information is crucial because they might only get to see the banner while walking past your stand and won't get time to talk to you.

• Be sure you have all the important information on your product or service ticked off. If you are positioning your banner stand in your place of business then you can be a little bit more flexible in the information on it.

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DON'T FORGET ADDITIONAL PROMOTIONAL MATERIAL

• My final piece of advice when designing a banner stand is to consider other promotional material - how will it be used with your banner.

• If you are attending a trade show or simply designing a banner for use in store, having relevant print material like a brochure or flyer to support your message is vitally important.

• A banner stand can grab the attention of a potential customer but the supporting leaflet or brochure that you give to them will allow them to get more information on your offering and turn them from a potential customer into a customer. \

• Don't just think banner stand, look at the bigger picture.

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