5 Ideas to Increase Sales
-
Upload
amasty -
Category
Technology
-
view
426 -
download
17
Transcript of 5 Ideas to Increase Sales
![Page 1: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/1.jpg)
5 Ideas to Increase
Sales
Alex Stelmakh
amasty.com
![Page 2: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/2.jpg)
Title
Topic 1
Praesent commodo cursus
magna, vel scelerisque nisl
consectetur et. Praesent
commodo cursus magna,
vel scelerisque nisl
consectetur et. Fusce
dapibus, tellus ac cursus
commodo, tortor mauris
Topic 2
Curabitur blandit tempus
porttitor. Maecenas
faucibus mollis interdum.
Donec ullamcorper nulla
non metus auctor fringilla.
![Page 3: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/3.jpg)
![Page 4: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/4.jpg)
Title …
• Aenean lacinia bibendum
nulla sed consectetur.
• Cras mattis consectetur
purus sit amet
fermentum. Morbi leo
risus, porta ac
• consectetur ac,
vestibulum at eros.
Vestibulum id ligula porta
felis euismod semper.
Fusce dapibus, tellus ac cursus
commodo, tortor mauris
condimentum nibh, ut fermentum
massa justo sit amet risus. Donec
sed odio dui. Nulla vitae elit libero,
a pharetra augue.
![Page 5: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/5.jpg)
![Page 6: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/6.jpg)
Hummingbird
SEO. Trends
Not Provided
Humming
bird
![Page 7: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/7.jpg)
SEO. Trends
How to determine
best performing
keywords
?
![Page 8: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/8.jpg)
• Adwords
• GWT
• Internal Search
• Landing Pages
SEO. Trends
![Page 9: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/9.jpg)
Content
Duplication
SEO. Mistake
![Page 10: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/10.jpg)
•Home page
•Reviews
•Layered navigation
•Search
SEO. Duplication
![Page 11: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/11.jpg)
•Home page
–301 Redirects
SEO. Duplication
![Page 12: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/12.jpg)
•Reviews
–Merge 2 pages
SEO. Duplication
![Page 13: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/13.jpg)
•Layered Navigation
–Friendly URLs
–In Page Texts
–Meta Titles
SEO. Duplication
![Page 14: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/14.jpg)
•Search
–Noindex / Follow
–Robots.txt
SEO. Duplication
![Page 15: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/15.jpg)
1. No Content Duplication
2. …
3. …
4. …
5. …
![Page 16: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/16.jpg)
![Page 17: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/17.jpg)
Catalog. Trends
Mobile
Browsing
Rich Content
![Page 18: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/18.jpg)
Attractive
Look & Feel
Catalog. Idea
![Page 19: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/19.jpg)
•Category
•Product
•Search
Catalog. Key Pages
![Page 20: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/20.jpg)
•Category Filters
–Easy & Compact
–Attractive
–Functional
Catalog. Category
![Page 21: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/21.jpg)
Catalog. Easy Filters
![Page 22: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/22.jpg)
•Product Images
–High Quality
–Zoom
–Color Options
Catalog. Product
![Page 23: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/23.jpg)
Catalog. Color Swatches
![Page 24: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/24.jpg)
•Search Results
–Auto Suggest
–Relevance
Catalog. Search
![Page 25: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/25.jpg)
Catalog. Suggestions
![Page 26: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/26.jpg)
1. No Content Duplication
2. Attractive catalog
3. …
4. …
5. …
![Page 27: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/27.jpg)
![Page 28: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/28.jpg)
Promotions. Trends
![Page 29: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/29.jpg)
Discounts with
no promotional
value
Promotions. Mistake
![Page 30: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/30.jpg)
Ways to advertise
special price?
Promotions. Special Price
![Page 31: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/31.jpg)
•Clearance page
•Ribbons
•Banners
• In the cart
Promotions. Show them!
![Page 32: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/32.jpg)
Promotions. On Sale
![Page 33: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/33.jpg)
Promotions. Ribbons
![Page 34: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/34.jpg)
Promotions. Banners
![Page 35: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/35.jpg)
Promotions. Banners v2.0
Phone Case
Banner
+
![Page 36: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/36.jpg)
Promotions. Cart
Subtotal
Discount 1
Discount …..
Grand Total
Discount N
![Page 37: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/37.jpg)
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. …
5. …
![Page 38: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/38.jpg)
![Page 39: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/39.jpg)
Abandonment
reasons
?
Checkout. Trends
![Page 40: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/40.jpg)
Checkout. Trends
![Page 41: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/41.jpg)
Free
Shipping
Checkout. Idea
![Page 42: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/42.jpg)
Checkout. Shipping
![Page 43: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/43.jpg)
Checkout. Cart Rule
![Page 44: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/44.jpg)
• Negotiate rates
• Use fulfillment services
• In Store Pickup
Checkout. Cost to Ship
![Page 45: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/45.jpg)
Checkout. Pick Up
![Page 46: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/46.jpg)
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. Free Shipping
5. …
![Page 47: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/47.jpg)
![Page 48: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/48.jpg)
Follow Up. Trends
Mobile
![Page 49: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/49.jpg)
Ignore
trends
Follow Up. Mistake
![Page 50: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/50.jpg)
• Short subjects
• Pre-headers
• Touch Interface
Follow Up. Mobile Tips
![Page 51: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/51.jpg)
Follow Up. Structure
Short Subject
Pre-header
Action
E-mail body
![Page 52: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/52.jpg)
Follow Up. Tabs
![Page 53: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/53.jpg)
Follow Up. Tabs
How to get emails
in Gmail Primary
tab?
![Page 54: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/54.jpg)
Follow Up. Tabs
![Page 55: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/55.jpg)
1. No Content Duplication
2. Attractive catalog
3. Visible Promotions
4. Free Shipping
5. Mobile Friendly E-mails
![Page 56: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/56.jpg)
Tablemaster
Head Head
1 2
3 6
4 5
5 7
![Page 57: 5 Ideas to Increase Sales](https://reader034.fdocument.pub/reader034/viewer/2022042512/55a4995c1a28ab77758b462b/html5/thumbnails/57.jpg)
Speaker
Topic