4 p of Maruti Suzuki

8/14/2019 4 p of Maruti Suzuki

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http://en.wikipedia.org/wiki/Image:Maruti_img_factory.jpg


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Maruti Udyog Limited (MUL) was establishedin February 1981, though the actual production

commenced in 1983. Maruti Udyog Ltdis oneof India's leading automobile manufacturersand the market leader in the car segment, bothin terms of volume of vehicles sold andrevenue earned.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/India


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The Joint Venture agreement was signedbetween Government of India and SuzukiMotor Company (now Suzuki MotorCorporation of Japan) in Oct 1982.

The company went into production in a recordtime of 13 months and the first car was rolledout from Maruti Suzuki India Limited Gurgaon

in December, 1983.


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MARKETING MIX

PRODUCTPRICE PLACE

PROMOTION


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There are number of products ( models )

Of Maruti are in the market. Some of the models aregiven below:-M800, Zen, Esteem, Omni, Alto, Gypsy,

Wagonr,Grand Vitara etc. These products are divided onthe basis of product quality, variety,design, features etc.


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They define different factors: The quality of product.

The product variety from different categories.

The size of the car according to current or future marketconditions.

The car features to the customerlike, car looking very good.


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The price of the Maruti car is betweenRs. 210000 to Rs. 1500000. Maruti800 is

the lowest price car of this company. Alto,Omni, Wagonr, are also the low price car of

the company, Zen & Esteem are the mid pricecar of the company. But Grand Vitara is thehigh price modle of the company . The priceof car are decided according to its productvarity, quality, design etc.


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Specifications Transmission TypeManual FuelTypePetrol Seating Capacity4 Gearbox4 SpeedEngine Description0.8L 37bhp 4-stroke cycle,water cooled Engine Displacement796

ccMileage-City15.7 kmplMileage-Highway19.9kmplMaximum Power37.5@5,000(PS@rpm)Maximum Torque6@2,500(kgm@rpm)

Ex-Showroom Price :Rs. 2,02,505 to Rs.2,33,236


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Specifications Transmission TypeManualFuel TypePetrol Seating Capacity5 Gearbox5Speed Engine Description0.8L 47bhp FCengine Engine Displacement796 ccMileage-

City14.6 kmplMileage-Highway18.9kmplMaximum Power47@6,200(PS@rpm)Maximum Torque6.32@3,000(kgm@rpm)

:Rs. 2,37,372 to Rs. 2,88,512


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Specifications Transmission Type Manual

Fuel TypePetrol Seating Capacity5 Gearbox5Speed Engine Description1.1L 64bhp 32x4hypertech engine Engine Displacement1,061ccMileage-City12.5 kmplMileage-Highway16.9 kmplMaximum Power64@6,200(PS@rpm)Maximum Torque8.5@3,500(kgm@rpm)

Ex-Showroom Price :Rs. 3,14,254 to Rs.

3,39,783


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Specifications Transmission Type ManualFuel Type Petrol Seating Capacity5Gearbox5 Speed Engine Description1.3L85bhp 4-stroke cycle, all-aluminum water

cooled Engine Displacement1,298 ccMileage-City11.5 kmplMileage-Highway14.5kmplMaximum Power86.18@6,000(PS@rpm)Maximum Torque11.21@4,500 ()kgm@rpm

Rs. 4,15,629 to Rs. 4,93,850


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Specifications Transmission Type Manual

Fuel Type Petrol Seating Capacity5Gearbox5 Speed Engine Description1.1L64bhp 4 cal. In-line, FC engine EngineDisplacement1,061 ccMileage-City13.9kmplMileage-Highway17.3 kemp Maximum

Power64@6,200 (PS@rpm)MaximumTorque8.6@3,500 (kgm@rpm)

Ex-Showroom Price :Rs. 3,21,137 to Rs.

4,49,138


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Specifications Transmission Type ManualFuel Type Petrol Seating Capacity5Gearbox5 Speed Engine Description1.3L87bhp AlTec32 engine EngineDisplacement1,298 ccMileage-City12.2

kmplMileage-Highway16.1 kmpl MaximumPower88.2@6000 (PS@rpm) MaximumTorque11.5@4,500 (kgm@rpm)



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Specifications Transmission TypeAutomaticFuel TypePetrol Seating Capacity5 Gearbox4Speed Engine Description2.0L 120bhp Seriesengine w/ Variable Induction & Drive by Wire

technology Engine Displacement1,995ccMaximum Power121.16@5,500(PS@rpm)Maximum Torque17.33@3,500(kgm@rpm)



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In price case:

They provide a list of different types ofmodel of cars.

They give a discount in range of 20% to 25%


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The place of the car is in the whole world.

Maruti Udyog Limited decides its distributionchannels for selling car, like use some time one

level or some time two level marketing channels.They decide areas in which they deal withcustomers. They show the permanent locationfor selling the car. They provide the many useful

inventory. they define the transport facility of thecompany for company to market and market toconsumers. Many showroom of Maruti udyoglimited is in our India.


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Main promotion of car is done by the

Advertising. The advertising is mainly done inthe form of different T.V. channels, differentnewspaper, holdings etc. Now days the mainpromotion is done by the brand ambassadorssuch as film stars, celebrities, sportsmen, etc.

And in this case they decide his actual orrequired sales forces for selling its car. And theymaintain customer relationship. And they dodirect marketing.


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More than half the cars sold in India are Maruti cars. Thecompany is a subsidiary of Suzuki Motor Corporation, Japan,which owns 54.2 per cent of Maruti. The rest is owned by thepublic and financial institutions. We are listed on the BombayStock Exchange and National Stock Exchange in India.

During 2006-07, Maruti Suzuki sold about 675,000 cars, ofwhich 39,000 were exported. In all, over six million Maruti carsare on Indian roads since the first car was rolled out onDecember 14, 1983.

Maruti Suzuki offers 10 models, ranging from the peoples car,Maruti 800, for less than Rs 200,000 ($ 5000) ex-showroom to

the premium sedan SX 4 and luxury SUV, Grand Vitara.


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In 2001 Maruti-Suzuki India Ltd became of thefirst automobile companies in the world to get an

ISO 9001-2000 certification. A V Belgium globalauditor for international organization forstandardization (ISO), certified maruti after a fourday long audit, covering varied parameters like

customer focus organization, leadership,involvement of people, process approach,system approach to management, continualimprovement etc


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4 p of Maruti Suzuki

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