30 Minute Vinay

8/6/2019 30 Minute Vinay

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30 MINUTE

....TO BRAINSTORM GREAT IDEAS

Made By

Vinay Kumar


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What is Brainstorming

Brainstorming is a powerful technique used generallyas a group, to generate as many ideas as possible on aparticular subject.

The sessions are most effective to generate a lot ofideas in a short timeframe.The purpose is to create anendless flow of energy between group members sothat each Idea may spark another within someoneelse.

It also solve problems, motivates and develops teams.Brainstorming motivates because it involves membersof a team in bigger management issues, and it gets ateam working together.


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All ideas will later be reviewed and

synchronized. Not all ideas will be viable or

usable.

The general idea is that a group will generate

more ideas at a higher level of creativity than

an individual can.

ITs a great way to generate ideas on how to

solve a problem and decision alternatives.


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Nominal Group Technique

Nominal group technique is the another

type of Brainstorming in which the

individuals are given a shot on trying it on

their own before contributing ideas.

After data and ideas are collected they may be

organized and prioritized by such methods as

The card technique.


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Alex Osborns Four rules of

Brainstorming

Criticism is ruled out:- Adverse judgment of ideas mustbe withheld until later.

Free wheeling is welcomed:- The wilder the idea, the

better. It is easier to tame down than to think up. Quality is wanted:- The greater the number of ideas,

the more the likehood of winners.

Combination and improvement are sought:- In

addition to contributing ideas of their own,participants should suggest how ideas of other can beturned in to better ideas, or how two or more ideascan be joined in to still another idea.


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THINKING

Thinking Outside Ourselves

Osborn apparently took inspiration forbrainstorming from an ancient Hindu techniquecalled Prai-Barshana meaning questioningoutside yourself.

If we havent an idea in our head, we often saywere stuck the word is apt. We are locked in tothe mental patterns that govern our everydaythinking. Osborn, indeed called this stage

Functional fixation more recently, we havecome to call these patterns mindsets orparadigms.


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Two stages of thinking

First stage Second stage

1. Perception 1. Judgment

2. Sensation 2. Reason3. Intuition 3. Evaluation

Reality>> >>Language>> >>Action

What can we see what does it mean

what might it be How do we judge it


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The two stages of creative thinking

First Stage Second stage

Soft HardDivergent Convergent

Find something new Get something done


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What if ?

Why not ?

What association

can we find ?

Will it work ?

Can we do it ?

Has it been tried

before ?


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We find it difficult not to Judge ideas . We are

taught from an early age to argue and to

critical . Ask anybody what they think about

something almost inevitably they will begin

by finding fault with it.

watch out for comments such as :- That doesnt make sense .

It wont work .

We tried that before and it failed.

Totally impractical.

Too complicated.

You will never get people to change.


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WHO USES BRAINSTORMING

Businesses use it in their strategy building andplanning sessions, and it is also often used by

non-profit and community groups. When

trying to solve a problem, or get creative ideas

around an event they are planning.


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What is a Brainstorming

sessions It is a period of time in which an individual or group

meet under semi-structured conditions to generateideas.

They are given a topic and usually have afacilitator and/or scribe to record ideas.

A planned session may have participants come with afew ideas to get started with . An unplanned sessionmay be spawned from a discussion, where the grouphits a block and the meeting planner or a participantssuggests lets Brainstorm some solutions for this for 10minutes.


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Good uses for Brainstorming and

Decisions

Any kind of innovation activity.

Ideas about how a problem can be solved.

New product or service ideas. New feature ideas.

Features/Product naming.

Promotion ideas.

New process for doing something.

Conference and event planning.

Anything where u need a theme.


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Decision making tools and decision making

models which can be used within the

Brainstorm process.

SWOT Analysis:- For assessing the strength of

a company, department proposition or idea.

PEST Analysis:- For measuring the

attractiveness and potential of a market.


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Garbage can decision model:- For university

and government problems and solutions.

Six thinking hats:- For analyzing the ideas. PISCO:- For problem assessment.


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THANK-YOU

30 Minute Vinay

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