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3 Levels of Thinking3 Levels of Thinking
Reading StrategyReading Strategy
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Name: Tracer Razor
Description: close coverage
Company: Schick
Publication: Car and Driver
Decade: 90's
Issue Date: Nov 92
Ad ID: 11115
Level 1:
What do you see?
What do you notice about this ad?
Copyright © 2000-2006 adflip LLC. All Rights Reserved. Copyright © 2000-2006 adflip LLC. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Designated trademarks and brands are the property of their respective owners.
Use of this Web site constitutes acceptance of the adflip Use of this Web site constitutes acceptance of the adflip User Agreement and and Privacy Policy. .
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Name:Name: Tracer RazorTracer Razor
Description:Description: close coverageclose coverage
Company:Company: SchickSchick
Publication:Publication: Car and DriverCar and Driver
Decade:Decade: 90's90's
Issue Date:Issue Date: Nov 92Nov 92
Ad ID:Ad ID: 1111511115
Level 2:
What do you associate with items in this ad?
Concrete?
Abstract?
Copyright © 2000-2006 adflip LLC. All Rights Reserved. Copyright © 2000-2006 adflip LLC. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Designated trademarks and brands are the property of their respective owners.
Use of this Web site constitutes acceptance of the adflip Use of this Web site constitutes acceptance of the adflip User Agreement and and Privacy Policy. .
Send as E-Card
Name:Name: Tracer RazorTracer Razor
Description:Description: close coverageclose coverage
Company:Company: SchickSchick
Publication:Publication: Car and DriverCar and Driver
Decade:Decade: 90's90's
Issue Date:Issue Date: Nov 92Nov 92
Ad ID:Ad ID: 1111511115
Level 3:
What relationships do you see?
Juxtaposition?
Contrast?
Shift?
Repetition?
3 Levels of Thinking in Action3 Levels of Thinking in Action Level 1: This ad is about a new razor for men that gives a closer shave and Level 1: This ad is about a new razor for men that gives a closer shave and
is sensitive to the curves on a man’s face. This is developed through the is sensitive to the curves on a man’s face. This is developed through the image of shaving the basketball that is both rough and curvy instead of image of shaving the basketball that is both rough and curvy instead of showing a man shaving his face.showing a man shaving his face.
Level 2: The image of the basketball can be abstractly associated with fun, Level 2: The image of the basketball can be abstractly associated with fun, excitement, and competition. The association with competition gives the excitement, and competition. The association with competition gives the feel that this new razor is on the cutting edge with its technologyThe image feel that this new razor is on the cutting edge with its technologyThe image of the shaving cream and razor can be associated with cleanliness.of the shaving cream and razor can be associated with cleanliness.
Level 3: The image of the basketball is juxtaposed with the razor and Level 3: The image of the basketball is juxtaposed with the razor and shaving cream to communicate a feeling of roughness that most people, shaving cream to communicate a feeling of roughness that most people, especially men, probably recognize- the gritty feel of a basketball. The especially men, probably recognize- the gritty feel of a basketball. The juxtaposition of these two images creates a contrast between the rough feel juxtaposition of these two images creates a contrast between the rough feel of the basketball and the smoothness that this new razor can create, of the basketball and the smoothness that this new razor can create, communicating the effectiveness of this new razor’s design with its twin communicating the effectiveness of this new razor’s design with its twin flexible blades.flexible blades.
Level 1:
What do you see?
What do you notice about this ad?
Level 2:
What do you associate with items in this ad?
Concrete?
Abstract?
Level 3:
What relationships do you see?
Juxtaposition?
Contrast?
Shift?
Repetition?
Level 1:
What do you see?
What do you notice about this ad?
Level 2:
What do you associate with items in this ad?
Concrete?
Abstract?
Level 3:
What relationships do you see?
Juxtaposition?
Contrast?
Shift?
Repetition?
““A Noiseless Patient Spider”A Noiseless Patient Spider”by Walt Whitmanby Walt Whitman
A noiseless patient spider,I marked where on a little promontory it stood isolated,Marked how to explore the vacant vast surrounding,It launched forth filament, filament, filament, out of itself,Ever unreeling them, ever tirelessly speeding them.
And you O my soul where you stand,Surrounded, detached, in measureless oceans of space,Ceaselessly musing, venturing, throwing, seeking the spheres to
connect them,Till the bridge you will need be formed, till the ductile anchor hold,Till the gossamer thread you fling catch somewhere, O my soul.
Level One: Describing what we seeLevel One: Describing what we see
A silent spider sits alone on a promontory, a piece of A silent spider sits alone on a promontory, a piece of land projecting into the sea or water or a bluff. He is land projecting into the sea or water or a bluff. He is apart from the mainland. The spider glances at the apart from the mainland. The spider glances at the emptiness around him and begins making its web, emptiness around him and begins making its web, spinning its string. The spider works on producing his spinning its string. The spider works on producing his web without tiring, quickly projecting something from web without tiring, quickly projecting something from within himself to something outside of him. Moreover, within himself to something outside of him. Moreover, the spider is patient, waiting.the spider is patient, waiting.
Level two: associateLevel two: associate
The image of launching “forth filament, filament, The image of launching “forth filament, filament, filament, out of itself” reflects the desire to connect filament, out of itself” reflects the desire to connect outside of oneself, a response to isolation. The outside of oneself, a response to isolation. The “unreeling” of filament, specifically “tirelessly speeding “unreeling” of filament, specifically “tirelessly speeding them” reflects a steady commitment to what is them” reflects a steady commitment to what is necessary for life. necessary for life.
Level three: relationships & claimsLevel three: relationships & claims
The image of the spider’s perseverance is The image of the spider’s perseverance is juxtaposedjuxtaposed with the soul, who likewise requires an outward with the soul, who likewise requires an outward movement to sustain its life, “ceaselessly musing, movement to sustain its life, “ceaselessly musing, venturing, throwing, seeking the spheres to connect venturing, throwing, seeking the spheres to connect them.” The second stanza establishes the analogue them.” The second stanza establishes the analogue between spider and soul by between spider and soul by repeatingrepeating images of a images of a tension between alienation--“detached in measureless tension between alienation--“detached in measureless oceans of space”—and connection—“till the bridge you oceans of space”—and connection—“till the bridge you will need be formed.” Moreover, the will need be formed.” Moreover, the repetitionrepetition of of “ceaselessly, ” “Tirelessly,” “need,” and “patient” “ceaselessly, ” “Tirelessly,” “need,” and “patient” suggests that the gesture to move out of the self is suggests that the gesture to move out of the self is innate, a natural occurrence that is not a burden but a innate, a natural occurrence that is not a burden but a requirement for nourishment. requirement for nourishment.
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