3 Display TacticsTo Master In 2016Neeraj Mishra | Head - Partnerships, Mcountsneeraj@mcounts.com | +91-7799656664

AudiencesHow do I reach the rightperson in the right moment?

Targeting customer attributes

BehaviorDemographics.Interests.Actions taken on your site.Past purchase activity.

Remarketing

Re-engage past site visitors with relevant ads. Since96 percent of shoppers won’t make a purchase ontheir first visit, according to Forrester research, you’llwant to bring them back to your site when they’reready to buy.

If you want to go after new customers that look likethese audiences, use lookalike targeting. It’s an easyway to grow volume based on your existing,profitable customers.

AdvertisementsOnce you’ve identified the right audience,how do you show them the right ads whenit matters?

Ad Rotation Settings

Upload a few ads and let thesystem pick the bestperforming one. It’s an easy,entry-level way to automateyour ad serving towards moreclicks or conversions.

Standard versus Dynamic Ads

The most basic creative, standard (or static) ads will show the samegeneralized message to your customers, | Standard ads usually workbest for businesses with fewer products or stringent legal restrictions.

If you want to get sophisticated, using dynamic ads lets you match the adto the person. If you want to reach past site visitors, you could usedynamic ads to show them custom ads containing products they mayhave looked at previously. | Dynamic ads work best for businesses with awide selection of products or services

BidsOnce you’ve found the right audience andads, how do you set the right bid at scale?

There are millions of data signals andcombinations that marketers can choosefrom, such as device, location, time of dayand more.

Programmatic Ad Buying has the speed,scale and automation to react faster tochanging market dynamics. It’s constantlyanalyzing huge amounts of data signals,measuring performance and adjustingyour campaign bids to maximize yourresults.

Let’s say your goal is to drive more conversions. AdWords lets youchoose between two advanced bidding options, enhancedcost-per-click (eCPC) and target CPA bidding. eCPC functionsessentially the same as manual bidding, but your max CPC can beboosted by up to 30 percent more. Target CPA, on the other hand,handles all of your bidding based on a CPA goal.

If your campaign doesn’t have much historical conversion data, orif you’re using third-party bidding tools, you should start witheCPC. If you want to automate the entire bidding process towardsconversions, you should use Target CPA.

Data Signals Automated bidding isn’t a “set it and forget it”

Agency with a creative heart and a technological backbone

@mcountsIndiasales@mcounts.com+91-7799656664+91-9986114420 www.mcounts.co