2507 system 2 google e and humans can also get rab
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Crafting a UX Strategy for Wearables and the Mobile Mainframe @PhilipLikens
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ld. Rabies is a big problem in Asia, Africa, and Central and South America. In the United States, rabies has been reported in every state except Hawaii. Any mammal can get rabies. Raccoons, skunks, foxes, bats, dogs, and cats can get rabies. Cattle and humans can also get rabies. Only mammals can get rabies. Animals that are not mammals -- such as birds, snakes, and fish -- do not get rabies. Rabies is caused by a virus. An animal gets rabies from saliva, usually from a bite of an animal that has the disease. The Rabies Virus RV – a neurotropic filterable virus present in the saliva of rabid animals. It has a preferrence for nerve tissues. Virus – minute organism not visible with ordinary light microscopy. It is parasitic in that it is entirely dependent on nutrients inside cells for its metabolic and reproductive needs. Can only be seen by use of eclectron microscopy. Consists of DNA or RNA covered with a protein covering called capsid. Neurotropic – viruses that reproduce in nerve tissue Filterable virus – virus caus
Transcript of 2507 system 2 google e and humans can also get rab
Crafting a UX Strategy for Wearables and
the Mobile Mainframe@PhilipLikens
THE HEAD & THE HEART
@PhilipLikens
– Tony Brice on Mindful Living
“Among the things I’ve learned is that people are becoming much more keenly aware of
doing things they feel are unimportant at the expense of those that are more
important. A great example is our propensity to hit the ‘Unsubscribe’ links in unwanted
email messages as a more mindful approach to dealing with those ‘must have’ emails that
almost always go unread…”
@PhilipLikens
– Tony Brice on Mindful Living
“There are many other ways in which we’ve begun mindfully doing things different. They
range from a collection of relatively small day-to-day decisions to bigger ones like the types of trips we may be taking (a common theme
seems to be remote and unplugged).”
@PhilipLikens
Background• Decade and a half in Interactive Design / Dev • MFA @ SCAD in Interactive Design • Former Assoc. Prof / Assistant Director @ AiD • Created iHeartColor app • Founder of Crosstrain Camps • Currently Principal UX @ Sabre Labs
THE HEAD AND THE HEART /
Go Bees! Chewy wuz here… SJKJ!@#!9490u34jj3lcm @PhilipLikens
Getting Into Wearables• Started as a Fitbit lay person • Number of intense months with wearables • Some simple frameworks • “Ok Glass, Find a Flight” • More experiments coming
THE HEAD AND THE HEART /
@PhilipLikens
Trough Of Disillusionment
ME
Early Adopters
THE HEAD AND THE HEART /
Questions1.What is it? 2.What can it do? 3.Why does it matter? 4.Where do I start? 5.How do I design for it? 6.What does it mean for our profession? 7.Where are we headed?
@PhilipLikens
WHAT IS IT?
@PhilipLikens
Mobile MainframeThe smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices).
WHAT IS IT? /
Psst… We are not in the age of the Internet of Things… It’s mostly the Internet of Thing… Namely, the Internet of Mobile Phone. @PhilipLikens
– Google IO 2014 Keynote
“…And finally, users always have their smart phone so we want to make sure all these
connected experiences work based on your smart phone: be it your wearables, be it your car, or like we have shown with Chrome Cast,
your television…”
@PhilipLikens
WearablesMy focus is in body-borne devices with complex interfaces, visual displays, multiple use cases, ongoing connectivity, and some computational power.
Yes, I understand wearables could include T-Shirts or “Wearable Technology” could include analog spectacles
WHAT IS IT? /
@PhilipLikens
– Jeff Gothelf
“The reality is that there is no such thing as UX strategy. There is only product strategy.”
@PhilipLikens
UX StrategyI don’t know if I believe that Jeff. I think it’s kind of the bridge between Business and UX - the first step but it informs business as much as business informs it.
If only I could find someone else who feels the way I do.
WHAT IS IT? /
@PhilipLikens
– http://ux.stackexchange.com/questions/43796/what-is-ux-strategy
"User Experience strategy is about taking the information about the user and information about the business and turning that into an approach for the User Experience. It overlaps with the role
of a good Business Analysis…”
@PhilipLikens
WHAT CAN IT DO?
@PhilipLikens
LogWHAT CAN IT DO? /
Nike Fuel Band
Notify
MetaWatch
WHAT CAN IT DO? /
Communicate
Jawbone Icon
WHAT CAN IT DO? /
Record
Google Glass
WHAT CAN IT DO? /
Find
Pebble
WHAT CAN IT DO? /
Consume
Bragi Dash
WHAT CAN IT DO? /
Control
Samsung Gear
WHAT CAN IT DO? /
Verify
Nymi
WHAT CAN IT DO? /
Comfort
Cuff
WHAT CAN IT DO? /
Others
Mimu glove
WHAT CAN IT DO? /
Powerful Experiences• Notifications on my wrist without having to look at my phone
• Doing simple tasks on my wrist without having to access my phone
WHAT CAN IT DO? /
@PhilipLikens
Drawbacks• Overwhelmed with notifications • Connectivity challenges • Fashion • More devices weighing me down
WHAT CAN IT DO? /
@PhilipLikens
WHY DOES IT MATTER?
@PhilipLikens
Adoption Rates Of TechWHY DOES IT MATTER? /
http://www.asymco.com/2013/11/18/seeing-whats-next-2/
– Google IO 2014
“Across the world, people check their Android phones an average of 125 times every day.”
@PhilipLikens
My TakeWearables are the emerging front-end for mobile design.
WHY DOES IT MATTER? /
Next embeddables? @PhilipLikens
WHERE DO I START?
@PhilipLikens
Google• Contextually Aware • Voice Enabled • Seamless • Mobile First
WHERE DO I START? /
Apple and Google seems to be diverging in their approaches. @PhilipLikens
– Jean-Claude Biver, Head of LVMH’s Luxury Watch Division
“Our sales director left yesterday because he took a contract from Apple to launch the
iWatch”
@PhilipLikens
Apple Speculation• Maybe early Fall? • Could be awesome? • Could use Today widgets as a jumping off point?
WHERE DO I START? /
@PhilipLikens
Pebble• Nov 2013 adopted a new SDK platform • Ready to go • Should be relevant for a while
WHERE DO I START? /
@PhilipLikens
Hold On Heads Up• As a consumer, don’t know what to do with it now
• Directions is the killer app • Need better use cases • Must get more fashionable • Must get more discrete • Industrial / Business path to adoption?
WHERE DO I START? /
@PhilipLikens
HOW DO I DESIGN FOR IT?
@PhilipLikens
Map Information Needs• Helpful start • Make note of potential environment(s) • We used a Graffiti Board to gather ideas from within Sabre concerning Traveler Needs on the day of travelex. What information / tasks do you need access to when you’re sitting at your gate?
HOW DO I DESIGN FOR IT? /
@PhilipLikens
NotificationsHOW DO I DESIGN FOR IT? /
Threshold For Action• There is a threshold for action moving from a wearable to your phone. • Dig the phone out of your pocket (or find it) • Unlock it • Find the app • Do the task
• Wear’s “Open on Phone” helps • Apple’s continuity extended to wearables?
HOW DO I DESIGN FOR IT? /
@PhilipLikens
Taking ActionHOW DO I DESIGN FOR IT? /
Taking ActionHOW DO I DESIGN FOR IT? /
WHAT DOES IT MEAN FOR OUR PROFESSION?
@PhilipLikens
Design For Voice• Voice will be a huge part of the next 5-10 years. Google is betting on it. Apple seems to be as well.
• Are we as UXers glorified Graphic Designers or truly concerned with UX?
• We have to understand the UX of voice.
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
Design With Context• Consider the environment • Leverage sensors • Be careful of speculation
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
Design For Continuity• Think about what you’re calling the user to do • Make it easy for them to pick up where they left off
• Assume interruption
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
WHERE ARE WE HEADED?
@PhilipLikens
My Future• Watch w/ Cell: notifications / small tasks / emergencies
• BLE Headset: audio content consumption, talking on the phone, small content creation
• 7” Tablet w/ Cell: creation + consumption • Laptop: creation + consumption power use
WHERE ARE WE HEADED? /
@PhilipLikens
In Everyday Life voice/watch/phone/tablet/car/laptop
Kids: Commute: Walking: Desk: Meetings: Lunch: Evenings:
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WHERE ARE WE HEADED? /
@PhilipLikens
voice/watch/phone/tablet/car/laptop Train: Walking: Airport:
In Washington DC
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WHERE ARE WE HEADED? /
@PhilipLikens
Not Sure When It Will Happen• It benefits major manufacturers to tether devices together
• Need a disruptive outsider (as Apple was with the iPhone)
WHERE ARE WE HEADED? /
@PhilipLikens
Os Convergence• Because of the non-native connectivity, I think we’ll have an OS funnel • Apple • Google’s Android Wear • Tizen • MetaWatch • Pebble
• 2-3 major platforms - my guess is Apple, Google, Pebble (lo-fi / underground option)
WHERE ARE WE HEADED? /
@PhilipLikens
Other Thoughts On The Future• Fashion Matters • OS consolidation brings better UX • Fitness bands largely disappear • Connectivity has to resolve before mass adoption
• Touch (only) is not the holy grail
WHERE ARE WE HEADED? /
@PhilipLikens
Thank You.@PhilipLikens
