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2. -Situation Analysis Trend -Problem Recognition TOM 1 F.G.I Frofile-Promotion 3. Situation Analysis ` 2010 10 20 : : TOM 1 20 . 4. Situation TrendAnalysis ` 5. Situation Analysis` (The simplicity of thestraight line) 6. SituationSituation AnalysisAnalysis ` & SOUL 7. Situation Analysis` (: ) (%):www.kama.co.kr 8. Problem TOM 1Recognition ` ? : 500 (10 ) TOM 1 . ? 9. Problem Recognition` Funkia DesignerTravel with SOUL soul 10 Ideas come true Eco dynamics , , Eco-Civilization 200 . FUNKIA 10. ProblemF.G.I Recognition `Q ? , ! . SUV R 1. . (24) (23) , ? . . . . (27) (20) (Soul, K5, K7) . 11. Problem Recognition` : / (24.7%) / (8.3%) , . / 12. - - 13. Problem FrofileRecognition ` PR -& SNS(Twitter,Facebook)- . - Show-off Show-off . . 14. Problem Recognition connect point . . .. 15. Appeal 16. Appeal; - - [] , , . 17. Promotion MY a feel! Fun! kia - - KIA ApPeal Concept Car Kiacapella IN side my Kia - App -Self design ByApplication 18. 1 MY a feel! - KIA Creative Design . - Pop-up store KIA . Pop-up store .- () - KIA KIA , - 19. 1 KIA ApPeal . . 20. 1 Kiacapella - - Hot Place (, , ) , . , (SNS) . 21. 2 Fun! kia - - . Funkia . - FunKia FunKia FunKia . - , 20 . 22. 2Concept Car Concept car Trend Appeal . . Identity Concept car;Appeal . . 23. 2 IN side my Kia App Self design By Application . . . , . self design . 24. 3 - . , advantage . - - , . , advantage . 25. 3 - (, , ) . . - .- UCC . . 26. schedule3 4 5 6 7 8 9 10 11 12 1 2 Kiacapella Fun! kia Concept car 27. Promotion = 28. . Appeal