21.04.23 1Service Concept / Andras Nyiro & Laszlo Turi

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21st Century JournalismService Concept

21.04.23 2Service Concept / Andras Nyiro & Laszlo Turi

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Summary

The aim of this material is to help journalists to extend their knowledge, and support their activities on the internet.

21st Century Journalism is a team made training material, now published in a small book. The book will be available on Amazon.com fro mid-March. At www.21stCenturyJournalism.com we will support this material with a newsletter (now titled as Trendwatch), a knowledge base (studies, statistics, analyses), selected news sources, and a blog.

The pilot of this training was done at Nemzeti Sport (HU) and Comapct (RO). The material is used by Ringier-Nepszabadsag School of Journalism, and we are teaching it as a seminar at the University of Economics in Budapest.

This activity is extended to a complex, customized service that helps to demistify internet and utilize existing competences in new media.

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21.04.23 3Service Concept / Andras Nyiro & Laszlo Turi

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Potential Market

Internal

Editorial boards, online teams of Ringier daily papers, that wish to increase online and mobile revenues.

External

Publishers, media companies who already run some online news site, but are not satisfied with the effectiveness. Since only a small part of the potential external clients are newspaper publishers, confidentiality and competition issues are minimal. In addition there is a large number of non-Ringier countries in the CEE region where newspaper publishers are facing similar problems as Ringer.

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21.04.23 4Service Concept / Andras Nyiro & Laszlo Turi

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Service description

The service covers a series of consultations:

Deep interviews with the EiC and deputy EiCs on the targets and issues.

Collecting information on the current workflows and guidelines.

Preliminary survey on the new media competences of the editors.

Customization of the training material.

Training of the local trainer and assistance in organizing the training sessions.

Evaluation and follow-up.

As described above the service does not include actual training, since this must be done by a training-oriented local journalist. Some of the service elements can be performed on their own, e.g. the training material is available even without any further consultation.

Sample page