20bestsocialmediacampaigns-100822154328-phpapp02

download 20bestsocialmediacampaigns-100822154328-phpapp02

of 23

Transcript of 20bestsocialmediacampaigns-100822154328-phpapp02

  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    1/23

    The 20 Best Social Media Campaigns

    August 2010

  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    2/23

    From the Forbes Magazine article entitled

    The Best-Ever Social Media CampaignsAuthor - Victoria Taylor

    August 17, 2010

    http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.html
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    3/23

    #20 Career Builder Monk-e-Mail

    This popular CareerBuilderpromotion, created in 2006, allowsusers to send personalized,primate-themed e-cards for all

    occasions. According to Oddcast,a viral marketing company, morethan 100 million Monk-e-Mailshave been sent since thecampaign launched.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.careerbuilder.com/monk-e-mailhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.careerbuilder.com/monk-e-mailhttp://www.careerbuilder.com/monk-e-mailhttp://www.careerbuilder.com/monk-e-mailhttp://www.careerbuilder.com/monk-e-mailhttp://www.careerbuilder.com/monk-e-mail
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    4/23

    #19 Bing Farmville

    To monopolize on the widely popular"Farmville" Facebook game, Microsoft'sBing search engine bribed players withFarmville cash, used in the game tobuy more crops and farm animals, ifthey clicked on a sponsored ad for the

    search engine in early May.

    A Microsoft spokesperson said theresults showed the campaign'ssuccess, as Bing acquired 425,000new fans, a 360% jump in less than

    one day. Seventy percent of the fansvisited Bing in the following month.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/http://blog.games.com/2010/03/02/farmville-sponsored-links-appear-bing-aka-microsoft/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    5/23

    #18 BMW 1 Series Graffiti Contest

    In honor of BMW's "1 Series," in2008 the German carmakercreated an online graffiti contestwhere participants answered thequestion "What drives you?"through designs on the outline of

    the car.

    Participants submitted about 9,000drawings, which garnered about500,000 total votes. The winnersreceived car models rather than

    actual vehicles.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.facebook.com/bmwcontesthttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.facebook.com/bmwcontest
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    6/23

    #17 Cadbury Gorilla

    This 90-second video ad, createdin 2007, features a person in agorilla suit drumming to the

    music of Phil Collins before itdirects viewers to Cadbury'swebsite. Reportedly, CadburySchweppes sales jumped 7%between 2007 and 2008.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://en.wikipedia.org/wiki/Gorilla_%28advertisement%29http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://en.wikipedia.org/wiki/Gorilla_%28advertisement%29
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    7/23

    #16 Quicksilver Dynamite Surfing

    A 2007 video for the surfer clothingmanufacturer shows surfersmaking waves in a lake with thehelp of some explosives. Thestaged video, which consists ofgrainy footage to make it appearmore authentic, has been viewed35 million times. It developedsomething of a cult following,leading to the Discovery Channel'sMythbusters investigating thelegitimacy of dynamite surfing.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.dailymail.co.uk/news/article-436851/Fake-surfer-ad-nets-millions-web-hits.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.dailymail.co.uk/news/article-436851/Fake-surfer-ad-nets-millions-web-hits.html
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    8/23

    #15 The Dark Knight Why so serious?

    This alternate reality game was createdby California-based 42 Entertainment topromote the Batman movie. Players tookto the streets dressed as the Joker, themovie's villain, and campaigned for anew mayor of Gotham City.

    More than 10 million people in 75different countries participated, and thefilm went on to become the highest-grossing movie of 2008. However, one ofthe Forbes judges questioned whetherthe high development cost needed for analternate reality game this extensive

    yielded strong returns given the initialinvestment required.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.whysoserious.com/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.whysoserious.com/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    9/23

    #14 Smirnoff Tea Partay

    The Diageo-owned vodka brandlaunched this viral rap parodymusic video featuring preppy whiteguys promoting Smirnoff's Raw

    Tea drink in 2006. The Web video,which directed viewers to thedrink's Web site, wassupplemented with billboard andradio ads.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://en.wikipedia.org/wiki/Raw_Teahttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://en.wikipedia.org/wiki/Raw_Tea
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    10/23

    #13 Vitaminwater Facebook is now homepage

    The beverage made the risky move ofhaving its Facebook fan page doubleas the brand's official website. It alsoembarked on an interactive campaignthat allowed Facebook fans to createtheir own flavors of Glaceau

    Vitaminwater. The creator of the winingflavor received $5,000.

    The Forbes judges concluded that whatmade this effort successful was itscommitment to getting the brand name

    out there and promoting this socialcomponent through TV and online ads.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.facebook.com/vitaminwater?v=app_111890772185694http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.facebook.com/vitaminwater?v=app_111890772185694
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    11/23

    #12 Target Bullseye Gives

    This social media campaignempowered its Facebook fans byputting $3 million in their hands. Overtwo weeks Facebook users voted onwhich among the 10 selected charitieswould receive the greatest proportion

    of the money. St. Jude's Children'sHospital received 26.6% of the votes,so Target donated $797,123 to it.

    The effort attracted 291,399 votes from167,000 fans. That's not a staggering

    number, but it helped raise awarenessfor Target and its charitable efforts.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.slideshare.net/Mark5aunders/bullseye-gives-fbhttp://www.slideshare.net/Mark5aunders/bullseye-gives-fbhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.slideshare.net/Mark5aunders/bullseye-gives-fbhttp://www.slideshare.net/Mark5aunders/bullseye-gives-fb
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    12/23

    #11 Whopper Sacrifice

    This Burger King campaign wasn'tafraid to ask the tough question: Whatdo you love more, your friends or theWhopper? The Facebook applicationbribed consumers to "unfriend" 10people from their Facebook friends list

    in exchange for a free burger.

    Ad agency Crispin, Porter + Boguskysays the application terminated some234,000 "friendships." Ultimately,Facebook decided that letting its usersknow that they had been let go

    contradicted its business plan, and theapplication itself was sacrificed.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://news.cnet.com/delete-10-facebook-friends-get-a-free-whopper/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://news.cnet.com/delete-10-facebook-friends-get-a-free-whopper/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    13/23

    #10 Windows Hotmail

    The judges were strongly divided onthis campaign, which started in 1996,with one ranking it as the top socialmedia campaign and another placing itat the very bottom.

    The debate was over whether thegroundbreaking technique of runningads like "get your free email at Hotmail"at the bottom of every email messagequalifies as a social media campaign.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    https://signup.live.com/signup.aspx?ru=http://mail.live.com/%3frru%3dinbox&wa=wsignin1.0&rpsnv=10&ct=1240863109&rver=5.5.4177.0&wp=MBI&wreply=http://mail.live.com/default.aspx&lc=1033&id=64855&mkt=en-US&bk=1240863486&rollrs=12&lic=1&CMXID=2120.D37AB2CE-402http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttps://signup.live.com/signup.aspx?ru=http://mail.live.com/%3frru%3dinbox&wa=wsignin1.0&rpsnv=10&ct=1240863109&rver=5.5.4177.0&wp=MBI&wreply=http://mail.live.com/default.aspx&lc=1033&id=64855&mkt=en-US&bk=1240863486&rollrs=12&lic=1&CMXID=2120.D37AB2CE-402
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    14/23

    #9 Ikea Facebook Showroom

    To promote the opening of a new storein Malmo, Sweden, Ikea had the storemanager post pictures of the the newshowrooms on Facebook. The firstpeople to tag the items won them.

    Awareness spread rapidly fromparticipants to their Facebook friends.

    The campaign won a 2010 Gold CyberLion at Cannes. "[This is] a great ideathat not only is highly viral but getsconsumers engaging with actualmerchandise," says Brandon Evans ofsocial marketing agency Mr. Youth.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://creativity-online.com/work/ikea-facebook-showroom/17962http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://creativity-online.com/work/ikea-facebook-showroom/17962
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    15/23

    #8 Evian Roller Babies

    The Guinness Book of WorldRecords says this YouTubemegahit, which features computer-generated babies on roller skatesbreakdancing and backflipping, isthe most viewed online ad in

    history.

    This one is purely about thenumbers, with the effort, from EuroRSCG in Paris, receiving morethan 54,000 comments and tweets

    to date, as well as more than 60million views.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.youtube.com/watch?v=XQcVllWpwGshttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.youtube.com/watch?v=XQcVllWpwGs
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    16/23

    #7 OfficeMax Elf Yourself

    For its 2006 holiday campaign, theoffice supply retailer encouraged Webusers to upload pictures of themselves.

    An elf, with those faces, would thendance. The campaign, created by NewYork-based independent agency Toyand San Francisco-based EVB, led to

    the creation of more than 122 millionelves during that holiday season.

    It increased site traffic and generated anumber of wannabes and spin offs,driving sales and brand awareness,

    according to the judges.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.emarketer.com/blog/index.php/office-max-talks-marketing-moms-elf/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.emarketer.com/blog/index.php/office-max-talks-marketing-moms-elf/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    17/23

    #6 VW Fun Theory

    This social experiment campaignlooked to see if making things more"fun" would influence consumerbehavior. This included Volkswagentransforming a Swedish subwaystaircase into a giant, functioningpiano, which resulted in 66% more

    people choosing the steps rather thanan escalator.

    Created by DDB Stockholm, thecampaign was awarded a 2010 CyberGrand Prix Lion at the Cannes LionsInternational Advertising Festival.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://creativity-online.com/news/behind-the-work-volkswagens-the-fun-theory/139512http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://creativity-online.com/news/behind-the-work-volkswagens-the-fun-theory/139512
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    18/23

    #5 Pepsi Refresh

    While Pepsi's Refresh campaign,which gives people the chance toget funding for philanthropic andcharitable ideas, is ongoing, the

    Forbes judges highlighted the useof "Refresh" as a way for Pepsi topush toward a new identity whilestill maintaining its youthful image.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.refresheverything.com/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.refresheverything.com/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    19/23

    #4 Burger King Subservient Chicken

    With the help of a person in a chickensuit, dubbed the "subservient chicken,"Burger King and agency Crispin, Porter+ Bogusky's campaign was created in2004 to promote the chain'sTenderCrisp Sandwich.

    According to the ad agency, the Website, where a participant can still type incommands like "moonwalk" and "makea sandwich" and watch the chickenobey the order, received 15 million hitsin the first five days.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.bk.com/en/us/campaigns/subservient-chicken.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.bk.com/en/us/campaigns/subservient-chicken.html
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    20/23

    #3 Old Spice Smell Like a Man, Man.

    Old Spice spokesman IsaiahMustafa was popular in TVcommercials, but what really madethis campaign an interactive hitwas the recent Web-based

    element with Mustafa respondingto questions submitted by fans onTwitter and other social mediaoutlets in as many as 180 Webvideos this summer. He proposedmarriage to one fan's girlfriend.

    She accepted.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.oldspice.com/videos/http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.oldspice.com/videos/
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    21/23

    #2 Blendtec Will it blend?

    Web videos for the Blendtec TotalBlender show the kitchen accessorydestroying just about everything from abaseball to an iPhone. Our judgesunanimously ranked this series ofdestructive shorts as one of the best

    social media campaigns.

    According to Jeff Robe, Blendtec'sdirector of marketing, the videos havedone more than boost awareness ofBlendtec blenders. Home sales ofblenders have increased 700% sinceNovember 2006.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://www.youtube.com/watch?v=lAl28d6tbko&feature=searchhttp://www.youtube.com/watch?v=lAl28d6tbko&feature=searchhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.youtube.com/watch?v=lAl28d6tbko&feature=searchhttp://www.youtube.com/watch?v=lAl28d6tbko&feature=search
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    22/23

    #1 The Blair Witch Project

    This is considered the best-ever social mediacampaign and one of the first viral marketingefforts. The marketers behind this horror flickwere able to generate big buzz for a moviewith a teeny budget by using Web sites andmessage boards to stoke interest in the flickmonths before its release in the summer of1999.

    Was the story of young documentary makerslost in the woods true or false? Fakenewspaper clippings about thedisappearance of the movie's maincharacters and police photos of their missingcar were posted. Movie site Box Office Mojo

    reports that the film made more than $29million during its first week of wide release. Ithas generated about $249 million to dateworldwide.

    From the Forbes Magazine Article entitled The Best-Ever Social Media Campaigns Author- Victoria Taylor 8/17/2010

    http://en.wikipedia.org/wiki/The_Blair_Witch_Projecthttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.htmlhttp://en.wikipedia.org/wiki/The_Blair_Witch_Project
  • 7/30/2019 20bestsocialmediacampaigns-100822154328-phpapp02

    23/23

    If youd like to find out what we can do to help you builda social media campaign or have some interestingcase studies of your own to share, please contact

    Paula MurgiaVP, Digital Strategy [email protected]

    or

    Mike Myers

    President, [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]