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Third largest telecom network in the world.

Largest operator in INDIA is BSNL.

INDIAS mobile market is the fastest growing

market in the world.

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TATA DOCOMO is from TATA Tele serviceLTD.

TATA DOCOMO marks a significant milestonein Indian telecom landspace.

First mobile service provider to have secondpulse tariff.

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Worlds leading Japan based telecom company.

Over the years technologies of DOCOMO hasdefined industry bench marks like 3Gtechnology.

It is the global leader in value added services.

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TATA telecom Incorporated in 1996.

Tata Teleservices is the pioneer of the CDMA1x technology platform in India.

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First to introduce seconds tariff plan(Seconds pulse).

Brand image of Tata services.

Large variety of plans.

Plans are affordable by any commonpersons.

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Type

Pulse rate 1 sec

Price pack Rs 49 Validity Life long

Free airtime on pack(Rs) Rs 5

Local Rates Paise/sec

TATA DOCOMO 1

Tata CDMA 1

Other GSM 1

Landline/CDMA 1

STD Rates

TATA DOCOMO 2

Tata CDMA 2

Other GSM 2

Landline/CDMA 2

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Signal strength.

Post paid connections are notavailable as of now.

Customer service.

Concentrating only on rural area.

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Have a great opportunity to expand its services.

To introduce any new plans for internet users.

To introduce new combined plans like SMS,Internet, Calling integrated offers.

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If the signal strength is not increasedit may lead to change in the network

service by the customers. Tata has to clarify whether this

1ps/sec will continue till its life cycle.

Heavy competition from all othernetwork providers

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Telecom industry in India is dominated bymajor companies like Airtel, Vodafone inGSM services.

Competition is very intense due to lowdifferentiation.

India ended March this year with 391.76million mobile lines and teledensity is

around 36.98. Airtel enjoys 33.9% , Idea 11.6% Vodafone

19.6 and Tata CDMA has 7.2% of marketshare respectively.

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Suggestionsy Increase network coverage: Few of customers not satisfy with

net work coverage. If Tata increase more towers more customersare satisfy

y Increase download speed of internet: the download speedof Tata Docomo is very slow. If it increases speed of download it

may increase the brand imagey Concentrate on SMS tariff: No difference from the

competitors SMS tariff if it made slight changes it will attractmore customers

y Avoid black marketing of Sims by dealers: due to doing

black marketing the brand image decreasesy More customer service centers are requiring: More

customer service centers are require meeting the desires ofcustomers.

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Tata Docomo has good brand image.

It was the first company to introduce theseconds pulse.

It has a good future if it improves the signallevels.

It has good promotion in the market.

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Why do the done do newWhy do the done do new

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