20161011 Digital Storytelling - PLEIT 2016
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Transcript of 20161011 Digital Storytelling - PLEIT 2016
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DIGITAL STORYTELLINGPaulus Veltman11 oktober 2016
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PAULUS VELTMAN | SPEAKER INNOVATOR
SPEAKER | INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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ZWERMVERHALEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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1. De kracht en structuur van verhalen
2. Verhalen in online marketing3. Digital storytelling roadmap4. De beeldexplosie5. De geheimen van virale video
DIGITAL STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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KRACHT EN STRUCTUURVAN VERHALEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VERBINDEN MENSENImage: Australian Government | Ministry for the Arts
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN WORDEN BETER ONTHOUDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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Image: Mathieu Thouvenin - Flickr
PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN MAKEN DE WERELD BEGRI JPELI JK
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VOEGEN WAARDE TOE
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VERHALEN DRAGEN EMOTIE OVER [KL IK VOOR V IDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
KURT VONNEGUT – MAN IN HOLE
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JOSEPH CAMPBELL
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: http://www.awaken.com/2013/07/joseph-campbells-mythic-journey//
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Bron: http://www.thewritersjourney.com/hero's_journey.htm
THE HERO’S JOURNEY
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT DE MENTOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
EMPOWERMENT STORIES
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PAULUS VELTMAN | SPEAKER INNOVATOR
ROBERT MCKEE
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VERHALEN INONLINE MARKETING
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2003 – 2007: DE BANK ALS HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
2013: REPUTATIE ONDER DRUK
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PAULUS VELTMAN | SPEAKER INNOVATOR
2015: LAAT ZIEN WAT JE MOGELI JK MAAKT
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PAULUS VELTMAN | SPEAKER INNOVATOR
DROOMHUIS
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PAULUS VELTMAN | SPEAKER INNOVATOR
ACTEER ZELF
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PAULUS VELTMAN | SPEAKER INNOVATOR
CAST
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PAULUS VELTMAN | SPEAKER INNOVATOR
THE BLOODY BUTCHER
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PAULUS VELTMAN | SPEAKER INNOVATOR
DAS: RECHT UIT DE PRAKTI JK
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
GRATIS PUBLICITEIT
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PAULUS VELTMAN | SPEAKER INNOVATOR
280.000 KEER GELEZEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
DOELGROEP
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
PERSOONLI JK EN MET HUMOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
FACEBOOKFACEBOOK
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Foto: @wesleyplugersPAULUS VELTMAN | SPEAKER INNOVATOR
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Foto: @wesleyplugersPAULUS VELTMAN | SPEAKER INNOVATOR
STRAFRECHT EN MAATSCHAPPI J VERBINDEN
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DIGITAL STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Studio Roosegaarde
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PAULUS VELTMAN | SPEAKER INNOVATOR
1. BEGIN MET EEN GOED VERHAALImage: Studio Roosegaarde
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PAULUS VELTMAN | SPEAKER INNOVATOR
2. VERTAAL HET NAAR JE PUBLIEKImage: Studio Roosegaarde
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
3. MAAK PAKKENDE EN DEELBARE CONTENT Image: Studio Roosegaarde
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PAULUS VELTMAN | SPEAKER INNOVATOR
4. ZORG VOOR EEN CENTRAAL PUNT
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PAULUS VELTMAN | SPEAKER INNOVATOR
5. L A AT ANDEREN JE VERHA AL DOORVERTELLEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Begin met een goed verhaal2. Vertaal het naar je publiek3. Maak pakkende en deelbare
content4. Zorg voor een centraal punt5. Laat anderen je verhaal
doorvertellen
DIGITAL STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE BEELDEXPLOSIE
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
GERRIT VAN DER VEEN COLLEGE
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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INFOGRAPHICS
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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DE GEHEIMEN VANVIRALE VIDEO
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Het verhaal, niet het product2. Show, don’t tell3. Het hoeft er niet gelikt uit te zien4. Help je video over het dode punt5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Foto: ANP
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TAKEAWAYS
PAULUS VELTMAN | SPEAKER INNOVATOR
1. Verhalen zijn geknipt voor de digitale cultuur
2. Je bent niet niet de held, maar de mentor
3. Maak meer gebruik van beeld en video
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PAULUS VELTMAN | SPEAKER INNOVATOR
LEESTIPS
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[email protected]@paulusveltman paulusveltman.nl