20160921 Pokemon Go & VR/AR/MR
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Transcript of 20160921 Pokemon Go & VR/AR/MR
Go!Go!Go!
Go!Go!Go!Christina Hsu () 2016 9
AgendaPokemon Go LBS/AR/VR/MRPokemon Go
Pokemon Go
Pokemon Go2016/7/6,702055 1.3,206.5M,8 500M,10M, 2016/E 1B (usd)
Pokemon Go
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PokemonPokemon20,7,272+usd 35B+TV16
The Men Behind Pokemon GoSatoshi Tajiri
Shigeru Miyamoto
Ingress
Ingressex. Google Map Team, 2015/8/12 Niantic Inc.2012/11/25, Android/iOS: AR , MMOG : iAD,Sponsorship, In-game sales: UGC
LBS/VR/AR/MR
LBS(Location-based Service)
A software-level service which uses information on the geographical position of the mobile device through mobile network to control features as information, entertainment or securityaka,GPS SoLoMo : Social, Location-based, Mobile Facebook
VR AR MR
AR (Augmented Reality) A live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
MR (Mixed Reality) Aka hybrid realityis the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.
VR (Virtual Reality) Immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. 3D(VR)!
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VR AR MR
Pokemon Go
Baidu, April 1, 2015
Alibaba, April 1, 2016: Buy+
-2016/2 Magic Leap deal-2016/3 Alibaba VR lab-2016/4 Buy+ video-2016/8 -2017/4 (E) Buy+ launch
VR The Reality
Q&A