2015 china youth innovation tracker sample 中文

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Transcript of 2015 china youth innovation tracker sample 中文

Page 1: 2015 china youth innovation tracker sample 中文

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ĬŃŖƾ´%ȓȴÆeŨº~űùlȧŞķ� DžȌ�ĬŃŖ�ńnjǾ%ȓȴÆeŨº~űlȧŞķ�x�áá�ŞķÍş�Ŗ7Ŀ�ȕǮƱȱ 1.  ƜǡűÜî~&——ŚßĬŃŖ�ĕŞķ�:�áá�ĕŞķ2ť�ǥȌ�ĕŞķƓ�ÍeƜǡ�DZV�3ĻòǪȴÆǜȎIJǒeijŷ�ijŝ�œ°ȋǜȎǿĹĵije�©\�a;ŚĕIJǒeŬ¯�ȑĵije�©\¬ȊnŻµ�ƚ�¿ǾIJ<#ªȔelȧ³Z-Üî~&�

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ŋnă ŠPǓlǯ——ĬŃŖ;ȋȢ1�'eÎ�ƻDz� Ũº~űǢK——ŚßĬŃŖȌŨº~űşeƘƑ�Ǽ¡s¬Ŧs� ȭŹƜǡ——ĬŃŖDžȌŗƮ�ŞķȢŵș��ƷƜǡȪeǨ�ȸK=��

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ŠPǓlǯ ƐȱȪ£Ǐ�Ƴ³eKſ�ĬŃŖ;ȋ^UƮĆŠPxŠP�ƔĚȆǮŏXäŧCĝƏȍȴƵ�x�áXƷȩCĝ�ƔĚ�ƾ´Ǽ��Ƴ³ĩ¨eŞķ�x�ĦǑSơǮǯşeŠPķ�

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Ũº~űǢK ĬŃŖvǾŨº~űeƘƑ�ÍǼŦs¬¡s�ƔĚ¡|ŢĈ�ű�ǣeŨº~ű�:ŁŦśüÜėȬŨº~űȪeƳ³8Y�ƮĆQ�ƘƑ;ƠeŨº~ű�ƔĚ·ŏĆÜFķ¬�ƸŵŚ­řǾŨº~ű`Ȫe�

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ȭŹƜǡ ĬŃŖƟ¥ǓDŽ�ǼŎeŨºåÿùâǘȴƵƘƑ�,ȮȴƵKI�ƔĚ(Fķ¬�ƸïȻŨºƜǡȪeǨ�ȸK=��;ȋáávFķeģȬ�Ī�ǕŎ�xŵ�ïȭFķ2ťŚ­ƚũFķůǸ¥MȪeșƜƜǡ�

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ƶyȞĐ�qǨƶye¦ƦlȧĐǘ Uniqueway: Customized Overseas

Travel ƶyȞĐ�2012Ĭ_ŨǾ/ã�ŵȗvĬŃ)ċŖŒeƊŖlȧ¦ƦĐǘ�Ƹ�Ƌ�ƶyȞĐeƶyȞǮŵqǨƶy�TŰŖƽƬƚ�ó±ǼƲseĐǘ�ȖȚȴǺeÑǬ�Ǚǘ�� ƶyȞĐ·eĐǘ�ƴ¬lȧŪ�wƮȌ`hIĸČǝìǼŨºåǡeŖ�DZVſȝ`hņø�ƔĚ·`ĝnjǸ±ĆÜƔĚeĶª�Lj{¬Ǜň��ëȕǑ�Ǚ³ǛňùƮó±$İȗvǙedžč�:Ł,ȮÜî@ĕ�ȃlǪÃĐƣȪe�Ȭƴƛ�ƔĚźō10%�30%;fe�Ƹ�Ǹ�� ÙȦĤŀ�ƶyȞĐǩ¼dùȴ/ŜƝů¿Þ�$ƉȼƢȲe1000ƩŖĠ4Pre-AĒřȲ� Uniqueway, founded in Beijing in 2012, is a travel service company targeting China’s young white-collar workers. Created to give personalized travel experiences, Uniqueway simplifies the planning process and offers opportunities for customization. The website’s “travel consultants” are Chinese youth are familiar with destinations through having spent long periods of time there, generally as students. These consultants inquire about customer hobbies, interests, and needs in order to custom tailor itineraries. They then help customers to book their trips and are available for consultation during trips. These consultants collect a 10-30% service fee. Uniqueway.com has received an angel investment of RMB 10,000,000 in �re-A series funding. 17"

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�ŎƎþ�ŵŎƧƪĺǂeǓ�Ī�ĤeŵȗvǙhƮǸ±ƚ�ƎþÔǰeƠŬ�ÝǸŎƧƪØKſeŞķǎŽŌc�ȺbǨȒűƎþ�Ƹ�� �ŎƎþ��ƌ�+ö Ǝþ�źþ�ňþǪÃËĭŘ�Ǫ�Ǝþ�*öƮā�Ǹ±ǜȎƎþvǍǙ9°�·RDžȗvƎþvǍeǙ��ƾªǪÃ�Ŗƙjf�û�3ŚvǵĮŨeǜNjǼěęȳ�ȴį÷�ďǽ�N¾f!xħŨeǜNjȏǼƄĔYŖ�¤��šǷ#ªȔ�ƳǫłĬf�ǿSơþƷlȧ;Ơ�ŎƎþ�ÍÂȪǾƎþvǍ�Ŗƙj�x;ááŵĹţ·ť�� �ŎƎþ�ÃĹƓȌeŎƧƤuŵƮȪ£ØǼǷljăeTǮŞķĉŽļǧ�ǃ°¼dåưÃȥǔȲ2eąĒľƩĘȄÅ9ƢȲ� Qu Song Li is a new function of the “Qu Wan” franchise. It aims to offer a one-stop gift-giving service featuring product recommendation and leveraging Qu Wan’s �stablished product fulfillment channels. Qu Song Li has four parts to its process: gift delivery, gift receipt, gift request, and special commemorative dates. Gift delivery asks that the customer fill in the gift receiver’s gender, interests, and personality traits. For instance, you can select “Tech Junkies” or “Apple Fans” or “Photographer,” “Artistic Hipsters,” etc. These gifts capture unique individual traits, not just social identities. As of late, Qu Song Li is a relatively influential and innovative retailer, and has received a Series B investment of USD 10,000,000.�

ŎƎþ�ǨȒűÜîƎþĨƛ Qu Song Li: One-Stop Gift Shopping

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ğÉĐǘ [Ƅë,Ȯƒlȹǹčdž Miaoji Travel: Big Data Driven Travel ğÉĐǘŵ£ĩżÌ¿ǾŖ�ȨĪÇƁeĐǘdžč�Ǚ³lȧDzŅ�ĀǸ[Ƅë¬ȨĪ³ÇƁƮǸ±ƚ�ǨÒŨKeRçǻčdžɲ� ğÉźÂŐŇƄūȬȀǠeĐǘǘǧƪȒ��ëȀǯüÜÇƁƥíRşǭǔƼÚjeĐǘÛ�³ȝŮõ�ƶēŵ�À�»J�ȴÏ�¶ŵék�æj�Aƞp·ƨʨ��ğɶ·�ëǸ±eǛň�lȧȹ®üedžč$İ�ƨK�Ǚ³eĐǘdžč�ȌğÉĐǘeżǦş�Ǹ±ȢǛžśĐǘĤeh�ŬÐ�ŖƄf¿2ǔƼ�ǜȎĹƔƯseĐǘƾªǜȎ�ê·¼dğÉĐǘȴnŨKĐǘdžč� ğÉĐǘ2014ĬKĂ�ǩ¼dąĒřȲ� Miaoji Travel is a quantitative travel app established by a Chinese engineer. It uses big data and smart tech to provide users with a full itinerary customized to their needs and interests. Miaoji leverages data from travel sites in 10 languages to collect and collate millions of data points for flights, trains, car rental, hotels, sightseeing, eating, and fun activities. It will plan personalized itineraries according to user interests and needs, including travel destination, dates, number of travelers, and personal specifications, to construct a custom itinerary. Miaoji was established in 2014, and has already received Series B funding.

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ķıĽŲ¬À·

[TǮ �ȌƳ³CĝşȭǓlǯǁ�Ǐ�Ȕ ķıǵ�ðđ 1.  ǁ�Ǐ�ȔŵƆ�Ś­lǯ¬Ŋ�ƔĚ";ǤȢñŖôơÉȡ7½FķĶªőlĤ7Ǐ�ŖŒ�Ƴ³Ǐ�ƙȘvǾǏ�Ȕǁ�ȇùȇǼǸ�ǥȇùȇȭǤ�3Ś�ǻǀƧÌvs.yWȄŖŒ�ĬŃeEĐȔvs.ƘƑǙȴǺǘȔ�(ƖgǚĕùȺþƷeŖvs.źÂƖgǚeŖ……ȕǑpŵƨŐ;ƠeǏ�Ȕǁ�e~ű�

2.  vĬŃŖùƈ�ȹȭǤeƜǡŵŭĖ"ŤÉǏ�ȔƜǡ�ǮƱȱ�6FķeƳ³Ǯǯ�ķıǤƟ¥ǟèłĬƳ³ġ)�vßƝeĬŃǏ�Ȕùƈ�ŵŭĖlǯĆ�ȹȭǤeƜǡ��ȕǣǪù�ƭŔFķeƜǡŤÉ?ŵǼǐe�

3.  zDžÀȂ�ȕȬǓǖelȧ:;ǨlǛǤȌFķŤÉşȐÍƗwƢś�ǤŦśĆÜĬŃŖŚ­ÕFķǿ�Ƹ¬ƔĚeŨºĄƿȌǨĻ�

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ABOUT US:

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China Youthology is a research- based youth consultancy that aspires to build meaningful connections between brands and Chinese youth. We care about Chinese youth, and believe that deeper mutual understanding benefits everyone. For more information about China Youthology, visit www.chinayouthology.com Also feel free to contact: Hannah: [email protected] Thanks for your support! - China Youthology Team