20140410 Online Storytelling in de sport
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Online StorytellingPaulus Veltman
Masterclass Content Marketing in Sport10 april 2014
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1. Mondeling doorvertellen
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2. Passieve consumenten
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3. Online delen en doorvertellen
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Online Storytelling
• Waarom verhalen?• Hoe pak je Online Storytelling aan?• Hoe maak je een viral video?• Best practices in de sport
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Waarom verhalen?
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Het gaat vanzelf
scheidsrechterkonijnen
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Verhalen dragen emotie over
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Verhalen voegen waarde toe [Klik]
Bron: holly-gofightly.tumblr.com
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Basiselementen
Bron: Ed Schipul – Storytelling through Social Media
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Hoe pak jeOnline Storytelling aan?
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Begin met een goed verhaal
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Kies doelgroep en platform
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Maak deelbare content
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Bron: Bart Meerdink – http://www.marketingfacts.nl/berichten/actievoeren-via-facebook-wakker-dier-vs.-mcdonalds
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Zorg voor een centraal punt
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Laat fans je verhaal delen...
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...en uitbreiden
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Basisaanpak online storytelling
1. Begin met een goed verhaal2. Kies doelgroep en platform3. Maak deelbare content4. Zorg voor een centraal punt5. Laat fans je verhaal delen en uitbreiden
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Hoe maak jeeen viral video?
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Wat is de meest bekeken sportvideo?
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Het gaat niet vanzelf
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Hoe maak je een viral video?
1. Het gaat om het verhaal, niet om het product2. Show, don’t tell3. Reclamekwaliteit is niet nodig4. Help je video over het dode punt5. Kies het juiste tijdstip
High five to Remco Janssen and Jeroen Gunter
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The Miami Heat (47,5 miljoen views)
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Storytelling in sport
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Iedereen heeft wat met sport
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Product centraal
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Sporter centraal
Bron: http://commons.wikimedia.org/wiki/File:Van_Barneveld.png
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#ziningoud
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Abel Rodríguez (41), schoonmaker
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•धन्यवा�द
@paulusveltman http://paulusveltman.nl
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