1ST ANNUAL SURVEY TOPLINE RESULTS2014 Global Crowdsourcing Survey by Wikibrands and Crowdsourcing Week

@wikibrands @crowdweek #crowdresults

WWW.CROWDSOURCINGWEEK.COM/SURVEY

Could Gartner be Right About Crowdsourcing?

Is crowdsourcing a sustainable thing? Google confirms the crowd has room to growSource: Google Search Trending

Substantially more than current growthMore than current growthSame as current growthLess than current growthWhat do you expect growth wise in the crowd economy for 2014 and 2015?Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Why are we attracted to the crowd movement?

#1 We love crowds disruption possibilities Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

#2 Crowds connects people with purpose Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

#3 Crowds keeps us on the leading edgeSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

What do we call this crowd thing?

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Is the crowd economy warring with social media?

The Crowd UniverseThe Social Universe

Alternate Business ModelMedia Business/Cause MotiveLarger Set of PurposesInnovationConnectionMonetary OutcomeEngagement Outcome

What is driving our optimism?

The big 6 Meta Crowd TrendsSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Crowd Change Factor #1 -The rise of entrepreneurial startup culture

60% of millennials consider themselves entrepreneurs

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Crowd Change Factor #2 Growth of free agents, freelancing, independent contracting

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Crowd Change Factor #3 Expanded global marketplaces and scale

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Biggest Crowd Growth Sub-Segments

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Biggest Industries Disrupted by the Crowd (next 3 years)

* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Top Objectives for Launching a Crowd VentureSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

What are the top 7 ingredients of.

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

1.Crowdworthy Idea Taskrabbit - Your Tasks, Done.

2. Triggers, Incentives and Motivations Kiva

3. Great Product, Step Change Innovation

Top Impasses for Leading a Successful Crowd Initiative

#1 Legal & Regulatory HurdlesSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

#2 Time for Staff to Manage It

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

#3 Organizational silos/adoption issues

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Crowdsourcing : Storm Clouds Ahead?

#1 Intellectual Property Rights/Plagiarism #2 Weaker Participant Commitment#3 Regulatory Prevents ExpansionSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Strongly Agree/AgreeStrongly Disagree/DisagreeSource: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

Source: 2014 Global Crowdsourcing Pulse Check Wikibrands/CSW

There is a need for a centralized forum for sharing learnings and best practices of crowdsourcing.77% Strongly Agree/Agree

Where are you on the crowd continuum?

It MakesMoney

It Creates a BetterWorldIt ProducesBetterResults

No Matter Where You Are

KEY TAKEAWAYS

The world is a blur and the time for crowdsourcing is now economy/technology and culture line up

Crowdsourcing is growing up and maturing less risk and no longer a play thing

Best crowd practices are starting to develop crowds we are creating impact in business, causes and government

Someone has to lead the crowds, will it be you?

DOWNLOAD THE FULL 2014 GLOBAL CROWDSOURCING SURVEY THOUGHT PAPER:

COMING AUGUST 2014.

@wikibrands @crowdweek #crowdresults

WWW.CROWDSOURCINGWEEK.COM/SURVEY

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