2014 CJET Tutorial 100-day Plan - Institute for … · What is the 100-day plan? Developed by Rusty...
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Learning Module 1 Rusty Coats, President, Coats2Coats [email protected] 2014 CJET Tutorial 100-day Plan
Transcript of 2014 CJET Tutorial 100-day Plan - Institute for … · What is the 100-day plan? Developed by Rusty...
What is the 100-day plan?Developed by Rusty Coats as an action plan to launch the curriculum of Community Journalism Executive Training, or CJET, into participants’ lives.
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• Identify goals for success
• Plot incremental steps to
each goal
• Set deadlines for each step
• Create accountability and
urgency
• Quantify transformative
change
The First Reaction3
The Results4
Grab some coffee, We’ll be back in 20minIt’s time for a break
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Grab some coffee, We’ll be back in 20minIt’s time for a break
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Grab some coffee, We’ll be back in 20minIt’s time for a break
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Working the first sheet
100-Day milestones
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Start with the first sheetThis is where you begin
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Set the time horizonClick on the DATE HERE cell in the spreadsheet to enter dates.
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• 100 days = 14.25 weeks
• Start date: One week from
Monday
• (Yes, include weekends.
You’re not a banker.)
• Finish: The Friday of the 14th
week
Define your goalsThese are top-level goals that should be across disciplines: sales, engagement, content, marketing, administration, technology, etc.
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• Define where you want to be in
100 days
• Balance goals so they’re not all
in one
category
• NO MORE THAN 5
Set SMART GoalsRemember to be SMART
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Specific: Who, what, where
Measurable: How much/many?
Attainable: How can this be
done?
Relevant: Is this worthwhile?
Timely: When will it be
accomplished?
GoalsSome examples
Revenue
Audience
Engagement
Technology
Meet new quarterly goal of $150,000
Increase monthly readership by 15%
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Build membership through events
Implement web/mobile enhancements
Supporting goalsSpend some time thinking about what smaller achievements need to occur to make each of your goals a reality.
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• Cut/paste goals into spreadsheet
cells
• List the key accomplishments
(product launches, systems) to
support the overall goals
• Remember to be SMART
• NO MORE THAN 5
Some examples: Supporting goals
Revenue: Meet new quarterly goal of $150,000
Increase number of underwriters/sponsors to 75
Increase percentage of new underwriters/sponsors to 25% of total
Increase number of significant gifts to $30,000
Increase paying membership 20%
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Some examples: Supporting goals
Technology: Implement web/mobile enhancements
Relaunch site with responsive design theme
Relaunch site with river-of-news focus
Publish 10 databases supporting new content topics
Publish 10 crowdsourced stories with new mobile platform
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The dashboardQuantifying what is success, what is stalling and what is failing.
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An example: DashboardMeasures are specific to sub-goals.
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An example: DashboardMeasures are specific to sub-goals.
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Working the second sheetTask and Action List
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Task and Actions: Step by StepBeneath each supporting goal are several incremental steps that need to occur. For example, if you need to hire a sales rep, you must first write a job description, post the position, interview candidates, etc.
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• Cut/paste goals and supporting
goals into spreadsheet cells
• List the key, incremental steps
needed to accomplish each
supporting goal
• Set deadlines for each incremental
step
NO MORE THAN 5
An example: Task and ActionsTasks are specific to sub-goals.
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An example: Task and ActionsTasks are specific to sub-goals.
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An example: Task and ActionsTasks are specific to sub-goals.
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Or, letting this thing rule your lifeWorking The Plan
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Call a friendYou know those annoying runners who always post their times on Facebook?Yeah. That’s going to be you.
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Working the planFor the next 100 days, make this plan the touchpoint of your routine, your meetings, your coffee breaks.
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• Make it somebody’s monkey –you, most likely
• Make it visible – print it and tack it next to the coffee pot
• Set weekly check-in calls with your guide
• When life happens, let it. Then go back to your plan
Celebrate the results28
And start againThis is where you begin
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