2014 04 18 шнм
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Transcript of 2014 04 18 шнм
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ВКонтакте с медиа
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Аргентина
Источник: ComScore, июнь 2013, время в соцсетях на одного пользователя в месяц, июнь 2012
Россия по прежнему убивает время в соцсетях
565
555
506
469
418
377
435
Россия
Турция
Перу
Чили
Канада
Израиль
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Про ВКонтакте
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210 миллионов аккаунтов;100 миллионов MAU;2 500 000 000 страниц в сутки;70% пользователей из России;60% старше 25;Мобильные приложения.
Уютный ВКонтакте
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Много пользователей
Source: ComScore MMX, users (MM) October 2013, Russia, 15+
February_x000d_ 2011
Март_x000d_ 2011
Апрель 2011
Май 2011
June_x000d_ 2011
Июль 2011
Август 2011
Сентябрь 2011
Oc-to-ber_x000d_ 2011
Ноябрь 2011
Декабрь
2011r
Январь 2012
February_x000d_ 2012
Март 2012
Апрель 2012
Май 2012
June_x000d_ 2012
Июль 2012
Август 2012
Сентябрь 2012
Oc-to-ber_x000d_ 2012
Ноябрь 2012
Декабрь
2012
Январь 2013
February_x000d_ 2013
Март 2013
Апрель 2013
Май 2013
June_x000d_ 2013
Июль 2013
Август 2013
Сентябрь 2013
Oc-to-ber_x000d_ 2013
0
10
20
30
40
50
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Пересечение
29,3
14,5
2,5
4,90,4
2,54,4
0,3
Источник: ComScore, млн пользователей, октябрь 2013, РФ 15+
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Посещаемость разделов
Профили и новости47%
Фото12%
Сообщения8%
Сообщества8%
Аудио и видео4%
Приложения3%
Прочее18%
Источник: ВКонтакте, просмотры страниц, октябрь 2013
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Про потребности
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самовыражение
уважение и признание
принадлежность к социальной группе, причастность, поддержка
безопасность и защита
физиологические потребности
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ЛАЙКИ
безопасность и защита
физиологические потребности
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Интеграция сервисов в соцсеть
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Про случаи
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Случай со СМИ
DAU MAU0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
330,000
3,000,000
1,000,000
12,000,000
Вконтакте Сайт
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Охват за месяц - 8 миллионов человек;450 тысяч посетителей в месяц;650 тысяч шеров в месяц;60% женщины старше 21;100 000 установок Google Play;680 000 установок App Store.
Bon Appétit | Лучшие рецепты
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Established a year ago Olympic page became the most popular official community on VK with over 2 840 000 fans. Community managers posted over 3700 posts so far, reaching over 1 million people every month.
IOC page on VK
Source: vk.com/olympics
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Reach
Feb 2013
Ноябрь 2012
Декабрь 2012
May 2013
Февраль 2013
Март 2013
Aug 2013
Май 2013
Июнь 2013
Dec 2013
Август 2013
Feb 2014
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
Source: VK, number of unique people who have seen posts by page during the month
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Visitors
Feb 2013
Mar 2013
Apr 2013
May 2013
Jun 2013
Jul 2013 Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
Feb 2014
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Source: VK, unique users who visit page during the month
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Age-gender split
Women <1810.70%
Women 18-2416.10%
Women 25-4416.80%
Women 35+6.40%
Men 35+4.80%
Men 25-3417.00%
Men 18-2416.60%
Men <1810.80%
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Over 54 millions mentions of Olympics*: 10 of them at the opening ceremony, 25 at the closing ceremony and 1,5 million mentions at average day.Over 8 500 000 reach**Over 3 000 000 visitors***Over 650 000 new fans Over 130 000 likes and 50 000 shares for the most popular postsUp to 790 000 likes in a single dayOver 5 000 000 likesOver 950 000 shares25% of those numbers are mobile
Community: main numbers for February
*posts with олимпиада, сочи, sochi, Olympics**people who have seen posts by Olympic page *** people who have visited page directly
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VK & FB total likes by day
2/1/
2014
2/2/
2014
2/3/
2014
2/4/
2014
2/5/
2014
2/6/
2014
2/7/
2014
2/8/
2014
2/9/
2014
2/10
/201
4
2/11
/201
4
2/12
/201
4
2/13
/201
4
2/14
/201
4
2/15
/201
4
2/16
/201
4
2/17
/201
4
2/18
/201
4
2/19
/201
4
2/20
/201
4
2/21
/201
4
2/22
/201
4
2/23
/201
40
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
VK FB
Source: socialbakers
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VK & FB interactions per post
2/1/
2014
2/2/
2014
2/3/
2014
2/4/
2014
2/5/
2014
2/6/
2014
2/7/
2014
2/8/
2014
2/9/
2014
2/10
/201
4
2/11
/201
4
2/12
/201
4
2/13
/201
4
2/14
/201
4
2/15
/201
4
2/16
/201
4
2/17
/201
4
2/18
/201
4
2/19
/201
4
2/20
/201
4
2/21
/201
4
2/22
/201
4
2/23
/201
40
5,000
10,000
15,000
20,000
25,000
30,000
VK FB
Source: socialbakers
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Best posts by page
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Best posts by page
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Best posts by page
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400k new followers for Russian athletes – Adelina Sotnikova, Julia Lipnitskaya, Evgeniy Plushenko and others. Over 2 000 000 likes to their posts.Julia Lipnitskaya became main Olympic celebrity in Russia. In 1 week she got over 200 000 followers on VK. 700 fake account of Julia were shut down by the moderators.Her wall posts have more than 700 000 likes and over 2 000 000 likes to her photos in a single photoalbum.
Athletes: main numbers for February
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Comments made by her friends on her wall gather thousands of like!
Julia Lipnitskaya
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Best posts by athlethes
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Best posts by athlethes
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Medal plaza project
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VK has gathered photos uploaded by people with hashtag #Olympics. They appeared to application https://vk.com/app4147333, the content was available in app, on Live Sites across Russia and in Medal Plaza in Olympic park.Over 100 000 photos reviewedOver 500 000 visitors in Live Sites in 2 weeksOver 20 000 visitors in Sochi medal plaza every dayOver 100 000 app visitors
Project overview
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В Контакте с Вами[email protected]