2013 05-17-cagliari-rt3 presentazione-social_vagnozzi
Transcript of 2013 05-17-cagliari-rt3 presentazione-social_vagnozzi
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Presentazione Social
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Chi è il turista oggi???
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Anni 80
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Negli anni 80 si andava nelle agenzie di viaggio
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Il passaparola
aveva un ruolo
marginale
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Il consumatore credeva alla pubblicità…. e abboccava!
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Alpitur…Cose da leader!!!
Spot iper auto referenziarli
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Negli anni 80 Alpitur investiva il 50% del suo budget pubblicitario tra dicembre e gennaio….
Le persone si recavano in agenzia, consultavano i vari cataloghi….
E compravano su consiglio dell’agente di viaggio!!!
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Per l’albergatore la commercializzazione era un problema relativo…
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Per il cliente…finalmente in vacanza tutti insieme…
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MA COSA FACEVA IL TURISTA IN VACANZA NEGLI ANNI 80???
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AaaahhhhhRelax!!!!
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File interminabili al telefono pubblico, si chiamava solo i parenti strettissimi
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Si mandavano le cartoline!
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E che cartoline!!!
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Si facevano foto ricordo a multipli di 24/36, la maggior parte bruciate…
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A settembre per sviluppare le foto del viaggio ci volevano 10 giorni
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Al rientro dalle vacanze, il sabato prima che iniziasse Drive In ci si riuniva e si raccontava il viaggio
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Anni 90inizia l’era digitale
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Le informazioni circolano più velocemente e le persone iniziano ad organizzarsi i viaggi da sole
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Nasce il turista fai da te… ahi ahi ahi ahi
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Cambia l’approccio dei grandi player
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A fine anni 90 si diffonde in Europa l’uso di Internet e i portali trovano terreno fertile
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Anni 2.000arriva il Web 2.0
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e anche il turista 2.0
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e l’ansia 2.0
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Su Google ci sono prima i miei competitor
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Mi hanno messo una recensione negativa su tripadvisor…
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E gli ultimi 3 anni???
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Si diffondono velocemente tanti altri social network
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Le persone iniziano a condividere la propria vita in real time e quindi anche i viaggi (soprattutto)
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Il nuovo rapporto tra TURISTA e DESTINAZIONE
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Non si sceglie più la destinazione, è la destinazione che sceglie te
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Perché mentre stai facendo altro… l’amico di un tuo amico posta la foto di un luogo a te sconosciuto
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E scopri un posto da favola, proprio quello che desideravi
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E da facebook puoi pure prenotare…
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I social network sono fontedi ispirazioneper l’utente travel.
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Guardate i vostri dati analytics… scoprirete che i social network iniziano a portare traffico qualificato sul vostro sito…E conversioni!!!
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Se non è così, state perdendo una grande opportunità…Un altro treno che passa!!!