2012 Taiwan UX Summit 微型工作坊 簡報

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Posi%ve Design Impact

description

「2012 台灣使用者經驗高峰會」微型工作坊 主題:創造設計的正向影響力 講者:Apogee共同創辦人/Daniel Szuc

Transcript of 2012 Taiwan UX Summit 微型工作坊 簡報

Posi%ve  Design  Impact  

Reality  check  

About  Dan  -­‐  @dszuc    

www.sitepoint.com/kits/usability1/  

www.amazon.com/Global-­‐UX-­‐Design-­‐Research-­‐Connected/dp/012378591X  

www.uxhongkong.com  

Structure  for  today  

•  Knowledge  taster  (arKcle)  •  Exercises  (brief)  •  Share  (2-­‐3  key  points  from  a  few  people)  

•  QuesKons  later  •  Olympic  walk  

Start  of  our  journey  

uxmaRers.com/mt/archives/2012/05/posiKve-­‐design-­‐impact.php  

www.inc.com/jessica-­‐sKllman/what-­‐they-­‐dont-­‐tell-­‐you-­‐about-­‐posiKve-­‐psychology-­‐.html  

•   MoKvaKons  &  Beliefs  •   Culture  •   StarKng  levels  of  happiness  

•   Human  history  •   ReflecKon  •   Future  for  our  kids  

•   Empathy  •   Compassion  •   What  we  make  

hRp://johnnyholland.org/2009/08/value/  

hRp://johnnyholland.org/2009/08/value/  

www.poetpainter.com/thoughts/article/a-user-experience-hierarchy-of-needs

Posi%ve  feelings  &  moments  

Exercise  1  ::  What  makes  you  feel  happy?  

•  Spaces  •  EmoKons  

•  Time  …    

Insights  –  doing  great  design  

You  

uxmag.com/arKcles/taking-­‐the-­‐mystery-­‐out-­‐of-­‐hiring-­‐user-­‐experience-­‐talent  

uxmag.com/arKcles/taking-­‐the-­‐mystery-­‐out-­‐of-­‐hiring-­‐user-­‐experience-­‐talent  

Exercise  2  ::  List  out  3  X  key  soa  skills  required  to  be  a  great  pracKKoner?  

www.stby.eu/2012/09/03/empathic-­‐conversaKons/  

www.stby.eu/2012/09/03/empathic-­‐conversaKons/  

•  Outside  of  the  UX  pracKce  •  Performance  vs.  theory  

•  Roles  

Insights  -­‐  empathy  

Organiza%onal  lens  

Case  Study  ::  OrganizaKonal  understanding  

•   New  to  UX  •   Digital  strategy  •   Open  minded  

•  Listen  to  the  underlying  need  •  Plan  together  •  Co-­‐discovery  &  co-­‐design  =  no  surprises  

Insights  –  have  a  plan  

Immersion  

Exercise  3  

Insights  –  elas%city    

•  Growing  your  frame  •  Going  global    •  Deeper  understanding  

Designing  the  business  

hRp://www.alistapart.com/arKcles/demysKfying-­‐design/  

hRp://www.alistapart.com/arKcles/demysKfying-­‐design/  

“By  revealing  our  process,  with  its  twists,  turns,  and  challenges  and  inviKng  others  into  our  world  we  begin  to  break  down  divisions.  The  

input  non-­‐designers  provide  during  the  design  phase  will  ulKmately  show  up  in  the  work—or  at  the  very  least  they  will  perceive  that  you  heard  

them.  Feelings  of  ownership  in  the  project  increase,  creaKng  a  team  that  is  more  invested  in  the  success  of  the  work  which  translates  to  improved  

product  quality.  Let’s  look  at  some  steps  we  can  take.”  

•  Stories  •  Ingredients  only  •  Customer  truth  

Insights  –  shared  moments  

Impact  &  leadership  

johnnyholland.org/2012/09/how-­‐an-­‐mba-­‐meets-­‐the-­‐silos-­‐challenge-­‐of-­‐ux/  

johnnyholland.org/2012/09/how-­‐an-­‐mba-­‐meets-­‐the-­‐silos-­‐challenge-­‐of-­‐ux/  

Exercise  ::  What  is  stopping  you  from  leading  today?  

Insights  -­‐  awareness  

•  Own  style  •  Leadership  moments  

•  Coaching  

Personal  UX  Plan  

www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐dialog.html  

www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐dialog.html  

www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐dialog.html  

Exercise  ::  Name  3  habits  or  acKviKes  you  could  pracKce  more  that  can  have  more  impact?  

Final  thoughts  

What  characterisKcs  do  we,  as  UX  professionals,  need  to  think  about  and  develop  over  Kme,  in  preparaKon  for  embarking  on  a  journey  that  will  take  us  beyond  global  boundaries,  while  trying  to  see  beyond  our  core  

beliefs  and  understandings?  

hRp://mkp.com/news/global-­‐ux-­‐design-­‐and-­‐research-­‐in-­‐a-­‐connected-­‐world  

www.fastcodesign.com/1669988/5-keys-to-building-a-business-that-doesnt-bury-the-humans-at-its-core

www.fastcodesign.com/1669988/5-keys-to-building-a-business-that-doesnt-bury-the-humans-at-its-core

Be  Kind  

Thank  You  

@dszuc  &  @igiwong  

[email protected]  &  [email protected]        

www.apogeehk.com  

www.dszuc.com