2012 pra social media presentation - public
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Social Media PoliciesMade Easy
Mic Adam
Vanguard Leadership
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Mic Adam#VLSMM
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
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A warming up moment
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Publications & Blogs
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Agenda
• Overview - awareness
• Strategy & Platforms
• Social Media Policy
• Monitoring, measurement and ROI
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What is social media?
Vanguard Leadership March,2010 (c)
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Social Media and Networking is of all ages!
Vanguard Leadership March,2010 (c)
Classmates
Ecademy
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Turning big numbers into business
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How do you get started without loosing your reputation?
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Process to implement Social mediaAwarenessBuilding/
ChallengerInventory
Social MediaPolicy
Training Monitoring
Goals, Objectives,
strategy
TeamsAmbassadors
Project: define – roll-out
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Awareness Building
1.What2.Who3.Benefits4.Dangers
Presentation/Workshop
Goal: Inform ALL employees about the who, what, benefits and dangers
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And now for a bit of strategy
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Source: Chief Marketer – 2011 Social Marketing survey
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Source: Chief Marketer – 2011 Social Marketing survey
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8 Must-have Social Media platforms for your organisation
Org!
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Social Media is...
Vanguard Leadership (c) - May 2010 25
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The ultimate time question
How much time does it take?
• 10 minutes/day?
• 20 minutes/day?
• 1 hour/day?
• 20 hours/week?
• More?
The reality is: it depends..
• It is like a networking event, but continiously
• Content is (still) king
• How many account do you manage?
• How much reading & reacting are you doing?
• How much information are you sharing?
• Are you controlling the content?
• Are you using ambassadors?
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Tell you customers where you areWebsite & Email & Offline
Share
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Making an inventory
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Social Media is ...
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Social media: a blessing or curse?
• Damage your brand• Loose your job• Never get hired• Ruin your life• How to get robbed
• Demonstrate product• Ideabox• Generate €/$• Customer Service• Crisis Communication• E-Learning
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Social Media Policy/Guidelines35 areas of interest
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Social Media in your company...
Social networks are being blocked
Social networks are open
Guidelines/policies & Monitoring are needed!
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How to distribute your Social Media Policy?
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Training
• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized
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Social Media Monitoring
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In the real world...
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What should you be listening for?
• Complaints
• Compliments
• Questions
• Leads and Inquiries
• Opportunity Conversation
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Great! Now what?
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What should you do tomorrow?
1. Make an inventory of your social media accounts, pages and groups
2. Create missing profiles & accounts
3. Make a social media policy and guidelines
4. Start monitoring
5. Practice makes
perfect!
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We act strangely on social media...
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Connect with me!
Vanguard Leadership (c) – October 2011
46
be.linkedin.com/in/micadam https://twitter.com/micadam
http://www.facebook.com/micvadam http://micvadam.wordpress.com
micvadam
+32 478 50 41 35