20110511 アジア経営者連合

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Confidential Twitter委員会@アジア経営者連合 2011年511 ユニークビジョン株式会社 Copyright (c) Unique Vision Company, Japan. All rights reserved. 1

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Facebook Pages, F-Commerce (Facebook Commerce)

Transcript of 20110511 アジア経営者連合

  • Confidential

    Twitter

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 1

  • Facebook

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 2

    Facebook

    100Facebook80

  • PC

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 3

    FacebookTwitter

  • PC Facebook

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 4

  • Facebook Page 10084

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 5

    No

    1,807,360

    24

    857

    1,456

    157

    88%

    79%

    66%

    82%

    39%

    39%

    32%

    33%

    2011/2/26 WONGDOODY Facebook Global Best PracUces Study

  • Facebook

    6

    FacebookFacebook137(Syncapse)

    204000 6 1. Product Spending 2. Loyalty 3. Propensity to Recommend 4. Brand Anity 5. Media Value 6. Acquisition Cost

    Facebook1$137 () 1$137

    1$137

  • Facebook Fans vs. Non Fans

    7

    SyncapseTHE VALUE OF A FACEBOOK FAN:AN EMPIRICAL REVIEW

    60

    260

  • Facebook Page10 http://www.socialbakers.com/blog/115-the-biggest-mistakes-you-can-do-on-facebook-pages/

    1. ~

    2. 3. 4.

    5.

    6.

    7. 8.

    Facebook2way 9.

    6

    10.

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 8

    socialbakers 2011/2/17

  • 5 http://japan.cnet.com/sp/businesslife/20425936/ Facebook 1.

    Facebook

    2. Facebook

    Twitter Facebook

    3. FacebookCM

    4.

    5.

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 9

    cnet Japan 2011/2/8

  • 1. Coverage

    2. Depth

    3. Speed

    4. Leverage Facebook

    5. Trac

    6. Trust

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 10

  • F-Commerce F-CommerceFaceobookEC

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 11

    hWp://socialcommercetoday.com/say-hello-to-the-f-commerce-ecosphere-infographic/

  • F-Commerce F-Commerce

    Copyright (c) Unique Vision Company, Japan. All rights reserved. 12

    hWp://www.slideshare.net/jdiner/fcommerce-ecosphere-visual

  • Copyright (c) Unique Vision Company, Japan. All Rights Reserved. 13

    hWp://www.uniquevision.co.jp

    hWp://facebook.com/UniqueVisionCo

    [email protected]

    [email protected]

    hWp://twiWer.com/shiratoy

    HP

    Facebook Page

    TwiWer