20111012 Professioneel twitteren (Marketing RSLT Social Media School)
20110309 Professioneel twitteren - RSLT Social Media School
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Transcript of 20110309 Professioneel twitteren - RSLT Social Media School
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Professioneel
Paulus Veltman
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En jullie?
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Programma en werkwijze
1. Geavanceerd gebruik van Twitter2. Je business versterken met Twitter
• Cases, tools, best practices en lessons learned• De Twitter Marketingquiz• Interactief
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Deze presentatie staat op
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De kracht van Twitter [case]
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Laat anderen bijdragen
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Gebruik de kracht van je netwerk
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Duik overal op
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Word expert
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En Google dan?
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Waar wil je meer over weten?
• Zoeken• Hashtags en trending topics• Lijsten• Links• Foto’s en video’s• Twitterprogramma’s • ...
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Hashtags en trending topics
[demo]
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hashtags (#)
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Twitter cheats
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Super Shortcuts
• Volgen:f + spatie + Twitternaam (zonder @)
• DM (‘Message’) sturen:d + spatie + Twitternaam (zonder @) + spatie + bericht
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Berichten aan iemand zien
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Ik kan niet zonder..
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Wat is de top 10Twitterclients in Nederland?
http://nl.twirus.com/details/blog/733/Top-10-Twitter-Clients-in-Nederland
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Twitter marketingquiz
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Profiel
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Hoeveel actieve Twitteraarszijn er in Nederland?
418.621(februari 2011)
http://nl.twirus.com/details/blog/731/Top-418.621-van-Nederlandstalige-twitteraars
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Wie zijn in de meerderheid:mannen of vrouwen?
http://nl.twirus.com/details/blog/713/Wie-zijn-die-313.852-Nederlandse-twitteraars?
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Wat is de gemiddelde leeftijd?
26
http://nl.twirus.com/details/blog/713/Wie-zijn-die-313.852-Nederlandse-twitteraars?
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Leeftijdsverdeling
http://nl.twirus.com/details/blog/713/Wie-zijn-die-313.852-Nederlandse-twitteraars?
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Merken
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Hoeveel merken uit de top 100zijn actief op Twitter?
http://www.socialmediamonitor.nl
39LinkedIn = 39, YouTube = 39, Hyves = 17, Facebook = 12
(2010)
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Wat is de top 10 merken op Twitter?
http://www.socialmediamonitor.nl
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Je business versterken
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Luisteren (1)
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Luisteren (2)
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Informeren
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Vragen beantwoorden
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Case: UPC Webcare Team
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Klanttevredenheid vs cost to serve
Bron: UPC (CRM Innovation Event 2010 Arnhem op website Beeckestijn.pdf)
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Positieve “gratis” publiciteit
Bron: UPC (CRM Innovation Event 2010 Arnhem op website Beeckestijn.pdf)
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Recruitment
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Co-creatie (1)
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Co-creatie (2)
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Mobiliseren
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Fans krijgen
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Acties
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Persoonlijk én zakelijk
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Pas op voor:
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Boekestijntjes
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De media
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Je pet
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De eeuwigheid
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Mystificaties
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Case: #carglasszuigt
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Activiteit
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Stelling
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75
Zakelijk twitteren bestaat niet
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Tenslotte...
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Maak een plan
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Maak geen plan
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Aarzel niet...
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