1. Department of Business AdministrationCollege of Management Group PresentationProposalThe Competition in Smartphonefrom the Point of Patent Litigation11 January 2012 D00741002 2012/1/11NTU 2011 MBA Network and Platform1

2. Department of Business AdministrationCollege of Management1 Nokia Microsoft - D99741004 2012/1/11NTU 2011 MBA Network and Platform2 3. Department of Business Administration College of ManagementOutline123 Q&A2012/1/11 NTU 2011 MBA Network and Platform 4. Department of Business AdministrationCollege of Management2 The Competition in Smartphone from the Point of1 Patent Litigation 2 3 4 2012/1/11NTU 2011 MBA Network and Platform4 5. Department of Business Administration College of Management2 Background and purpose2012/1/11 NTU 2011 MBA Network and Platform5 6. Department of Business AdministrationCollege of Management2 Google Oracle vs. Barnes & Noble vs. Nokia 2012/1/11NTU 2011 MBA Network and Platform6 7. Department of Business AdministrationCollege of Management2 Google() Source:2012/1/11NTU 2011 MBA Network and Platform7 8. Department of Business Administration College of Management2 Literature Review2012/1/11 NTU 2011 MBA Network and Platform8 9. Department of Business AdministrationCollege of Management2 Patents from the same cohorts and Patent Maptechnology areas, we find that morePatentvaluable patents and those with domestic Mapowners are considerably more likely to be involved in litigation. Patents owned by Visualization individuals are at least as likely to be the subject of a case as corporate patents and litigation is particularly frequent in new technology areas.(Lanjouw &Schankerman, 1997) On the company and industry levels, this insight can be used to help companies sift through the multitude of patents, assess the risk associated with a field of endeavor, and focus attention on the patents that are most likely to be litigated.(Colleen, 2011) . 2012/1/11NTU 2011 MBA Network and Platform9 10. Department of Business Administration College of Management2 Methodology2012/1/11 NTU 2011 MBA Network and Platform10 11. Department of Business AdministrationCollege of Management2 (Degree Centrality)(Krackhardt, 1993) (Closeness Centrality)(globallycentrality) (Betweenness Centrality)()(Burt, 1992) (Nohria & Eccles, 1992; Wasserman&Galaskiewicz, 1994; Wellman & Berkowiz, 1998)2012/1/11NTU 2011 MBA Network and Platform11 12. Department of Business Administration College of Management2 Expected results2012/1/11 NTU 2011 MBA Network and Platform12 13. Department of Business Administration College of Management4 ConclusionWhat future are our planning about? 2012/1/11NTU 2011 MBA Network and Platform 13 14. Department of Business Administration College of Management2 Motorola Mobility, Inc. v.Motorola Mobility,Motorola Mobility, Motorola Mobility, Motorola Mobility, Apple, Inc. Inc. v. Apple, Inc. Inc. v. Apple, Inc. Inc. v. Apple, Inc. Inc. v. Apple, Inc. 201010820101062010106 2010106 2010106 Motorola Mobility, Inc. Motorola Mobility, Inc. Motorola Mobility, Motorola Mobility, Motorola Mobility, Inc. Inc. Inc. Apple, Inc. Apple, Inc. Apple, Inc.Apple, Inc.Apple, Inc. NeXT Software, Inc 1:2010cv00867 337-TA- 1:2010cv063851:2010cv235801:2010cv06381 Delaware District Court US ITCIllinois NorthernFlorida Southern Illinois Northern District Court District Court District Cour US5,455,599US5,519,867 US6,272,333 US5,359,317 US5,710,987 US5,311,516 US5,566,337 US5,915,131US6,246,862 US5,636,223 US5,754,119 US5,319,712 US5,929,852 US5,946,647 US6,246,697 US6,246,697 US5,958,006 US5,490,230 US5,969,705 US6,275,983 US5,359,317 US6,246,862 US6,008,737 US5,572,193 US6,343,263US6,424,354US5,636,223US6,272,333 US6,101,531 US6,175,559 USRE 39,486US7,751,826US7,751,826US6,377,161US6,359,898 (2010.11.23)(2010.11.23) Source:2012/1/11 NTU 2011 MBA Network and Platform14 15. Department of Business AdministrationCollege of Management2 Apple Inc v. Motorola Mobility,Apple Inc v. Motorola Mobility, Apple Inc v. Motorola Mobility, Inc. Inc.Inc. 2010102920101029 20111201 Apple Inc. Apple Inc.Apple Inc.NeXT Software, IncNeXT Software, IncMotorola Mobility, Inc. Motorola Mobility, Inc. Motorola Mobility, Inc.3:10-cv-06613:10-cv-06621:11-cv-08540Western District of Wisconsin Western District of Wisconsin Illinois Northern District CourtUS5359317US5379430 US5089813US5175559US5089813US5175559US5636223 US6246697 US5189700US5239294US5189700US5239294US6246862 US6272333 US5311516US5319712US5311516US5319712US7663607 US7751826 US5455599US5481721US5455599US5481721US7812828 US5490230US5519867US5490230US5519867US5566337US5572193US5566337US5572193US5838315US5915131US5838315US5915131US5929852US5946647US5929852US5946647US5969705US6175559US5969705US6175559US6275983US6343263US6275983US6343263US6359898US6424354US6359898US6424354US6493002US7479949 US6493002US7479949Source:2012/1/11NTU 2011 MBA Network and Platform 15 16. Department of Business AdministrationCollege of Management Q&A2012/1/11NTU 2011 MBA Network and Platform 16