2011 台北四城論壇:Bangkok

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description

全球消費及觀光產業隨著交通工具與金融市場正在改變,憑藉既有的觀光資 源,在芳療產業與休閒醫療產業以外,泰國打造出以文化為根基的創意設計產業 一項,使曼谷成為亞洲設計界的創意城市代表,串連豐富的觀光行銷經驗,曼谷 一躍成為兼具感官式休閒功能與兼具知識

Transcript of 2011 台北四城論壇:Bangkok

  • Bangkok

    Centurnial forum on cities /

    2011

  • 2011

    1 12

    2011 Bangkok

    1,568.737 km2 5.8 271.7997 km2

    Pattaya

    76 Krung Thep Maha Nakhon

    1782 1971

    - 290 km2 1972

    changwat Phra Nakhon Thonburi province

    Bangkok Metropolitan

    Administration BMAChaophraya River

    50 khet

    Bangkok Metropolis

    Nonthaburi , Pathum Thani , Samut Prakan , Samut Sakhon Nakhon Pathom

    Bangkok Metropolitan Area

    http://countriesasia.com/Thailand

    http://www.referbangkok.com/bangkok/demographics.php

    /

    2011 Global Innovation Index1 48

    125 9 Creative Outputs

    39

    1 http://www.globalinnovationindex.org/gii/main/analysis/rankings.cfm?vno=&viewall=true#CGI.SCRIPT_NAME#

  • 2011

    2 12

    Travel+ LeisureUS travel magazine 2011 World's Best City2 1

    Travel NewsThe Swedish travel publication 2011 Grand Travel

    Award 20113

    MasterCard Worldwide Index of Global Destination Cities20114 3

    4 1 19 17

    http://insights.mastercard.com/wp-content/uploads/2011/06/Global_City_Travel_Connectivity_English.pdf

    2010 COUNTRY BRAND INDEX5 26 4

    2010 611,108,433 15,936,400

    2008

    16% 2009

    2007

    4.5

    2007 6.7%7567

    2 http://www.travelandleisure.com/worldsbest/2011/cities/top-10-cities/249 3 http://www.grandtravelaward.se/31589-Nomineradehttp://www.tatnews.org/tat_inter/2824.asp

    4 http://insights.mastercard.com/wp-content/uploads/2011/06/Global_City_Travel_Connectivity_English.pdf 5 http://www.futurebrand.com/wp-content/uploads/2010/11/CBI_BBC_2010_execsummary.pdf 6 Office of Tourism development Ministry of Tourism and Sports (MOTS) http://www.tourism.go.th/2010/en/statistic/tourism.php

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    3 12

    2010 1 700 GDP

    9.53%8

    1997

    Takshin Shinaeatra, 2001/1/9~2006/9/192001Michael

    Porter

    soft power

    One

    Tambon One Product, OTOP,2001Bangkok Fashion City Project,

    2003Office of Knowledge Management Development,2004

    Thailand Creative and Design Center, TCDC

    Thai Kitchen to the World,CTKWfilm industry1997

    Tourism Authority of ThailandTAT

    Amazing Thailand

    2010200

    2012GDP12%20%

    Life is larger than everything

    1981 2008

    Gross National

    HappinessGNH9

    GNH 10

    Sathirakoses Nagapradipa

    7 http://www.bangkokpost.com/tourismreview2007/10.html 8 http://www.trademag.org.tw/News.asp?id=556097 9 http://www.grossnationalhappiness.com/ 10 2007 11 22~28 http://en.wikipedia.org/wiki/Gross_national_happiness

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    4 12

    1997

    Self- sufficient economy

    11

    Tourism Authority of

    Thailand, TAT12

    Amazing Thailand

    1997

    Amazing Thailand CF

    Amazing Thailand1998 775

    772 865 37

    2000 13Amazing

    Thailand 900

    Amazing Thailand

    11 http://issue.cw.com.tw/article/print.jsp?id=39120 12 http://www.tourismthailand.org/

  • 2011

    5 12

    Public Debt Management Office, Ministry of Finance13 20102012

    14fundamental tourism infrastructure

    6.97 tourism development 10.73

    SPA

    2001

    One Tambon One Product, OTOP

    2003

    Bangkok Fashion City Project

    2004

    13 http://www.pdmo.mof.go.th/ 14

    /2010http://www.aseancenter.org.tw/upload/files/20101010_5-2_Think%20Asia%20%20Invest%20Thailand(whole).pdf

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    Thailand Creative and Design Center, TCDC

    Creative Thailand

    National Economic and Social Development

    Board of Thailand, NESDB 2006

    2002 7,300

    2006 9,400 1999

    32 2005 43

    1.3% 26.58 17

    5

    152002~2006

    2002 2003 2004 2005 2006

    178,479 182,777 199,824 222,273 244,225

    18,510 21,360 22,540 23,790 21,000

    65,057 65,676 76,451 82,307 89,416

    468,798 490,739 529,561 560,949 587,874

    730,844 762,552 828,376 889,319 942,515

    2008 Abhisit Vejjajiva, 2008/12/17~

    2009 8

    Creative Thailand 9 National Creative

    Economy Policy Committee16 Apirak Kosayoth

    Ministry of Commerce

    NESDBDIP

    1.

    2.

    15 Termpittayapaisith, 2008:11 16 http://thailand.prd.go.th/view_inside.php?id=4411

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    7 12

    3.

    4.

    2009

    2012

    GDP 12% 20%

    Thai Khem Khaeng

    2010 Creative Economy

    Year

    17 2010 11

    23 200 2012

    2011 6 10

    300

    1997 1998 Amazing

    Thailand 2001 OTOP2003

    BFCTCDC 2009 Creative Thailand

    Thailand Creative and Design Center, TCDC

    2003 9 2 2005 11 14

    Office of Knowledge Management

    Development, OKMD

    4,500m2

    TCDC Connect

    TCDC Resource Center Material Connexion

    171725201134

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    8 12

    600 2007

    Sukhumvit Road,Emporium Shopping Mall,6F

    BTS Phrom Phong

    10:3021:00

    www.tcdc.or.th

    http://www.tcdc.or.th/visittcdc.php?lang=en

    Bangkok Fashion Week

    2004 Bangkok Fashion City

    Ministry of Industry 2006

    BIFF

    BIL

    2011 BIFF & BIL 2011

    4/20~224/23~24

    Muang Thong Thani,IMPACT Challenger Hall 2-3

    http://www.thaitradefair.com/2011/BIFF/

  • 2011

    9 12

    2011 BIFF&BIL http://www.travelqna.org/travel/archives/19986

    The Mae Fah Luang Foundation, MFLF

    1972 Srinagarindra

    1995 10

    1985

    DoiTung

    http://www.maefahluang.org/index.php

    /

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  • 2011

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    website

    Bangkok Metropolitan Administration. http://www.bangkok.go.th/th/main/index.php

    National Statistical Office Thailand. http://web.nso.go.th/index.htm

    Tourism Authority of Thailand. http://www.tourismthailand.org/

    http://www2.tat.or.th/stat/web/static_index.php

    The Government Public Relations Department. the National Creative Economy Policy

    Committee. http://thailand.prd.go.th/view_inside.php?id=4411

    Public DEBT Management Office. http://www.pdmo.mof.go.th/

    Bangkok Fashion City. http://www.bangkokfashioncity.com/

    One Tambon One Product .

    http://www.apecovop.org/objstore/forum/4/OTOP_LocalCulturalInd.pdf

    Office of Knowledge Management Development. http://www.okmd.or.th/th/index.asp

    Thailand Creative and Design Center .http://www.tcdc.or.th/?lang=en

    Bangkok International Fashion Fair & Bangkok International Leather Fair 2011.

    http://www.thaitradefair.com/2011/BIFF/

    Mae Fah Luang Foundation Under Royal Patronage. http://www.maefahluang.org/index.php

    Doi Tung Development Project. http://www.doitung.org/home.php

    Yothaka. http://www.yothaka.com/

    Design and Objects. http://www.designandobjects.com/

    Wikipedia. Bangkok. http://en.wikipedia.org/wiki/Bangkok

    Wikipedia. Economy of Thailand. http://en.wikipedia.org/wiki/Economy_of_Thailand

    Wikipedia. Tourism in Thailand. http://en.wikipedia.org/wiki/Tourism_in_Thailand

    Wikipedia. Gross national happiness. http://en.wikipedia.org/wiki/Gross_national_happiness

    Central Intelligence Agency- The World Factbook.

    https://www.cia.gov/library/publications/the-world-factbook/geos/th.html

    City Mayors. http://www.citymayors.com/index.html

    Thailand Tourism Review 2007. http://www.bangkokpost.com/tourismreview2007/10.html

    McCann Worldgroup. Country Brand Index. http://www.futurebrand.com/about/who-we-are/

    INSED. Global Innovation Index. http://www.globalinnovationindex.org/gii/index.html

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    Traveland Leisure. http://www.travelandleisure.com/worldsbest/2011/cities/top-10-cities/249

    MasterCard. MasterCards Index of Global Destination Cities.

    http://newsroom.mastercard.com/mastercard%E2%80%99s-index-of-global-destination-c

    ities/

    Design for Asia Award. http://www.dfaaward.com/2011/pages/index/

    2010

    http://www.cca.gov.tw/images/epaper/20100323/page05.html

    Rafael- Yothaka

    http://www.flow.org.tw/caseStudy/societyResponsibilityShow/141

    2008

    20101719 /2010

    1725 /2011 http://www.trademag.org.tw/Q03.asp

    2010

    http://www.boi.go.th/chinese/download/publication_investment/125/Newsletter%20June

    %20Traditional.pdf

    /2010

    http://www.aseancenter.org.tw/upload/files/20101010_5-2_Think%20Asia%20%20Invest

    %20Thailand(whole).pdf

    /2011

    http://www.taiwanservices.com.tw/org2/0/footer_about/zh_TW

    2006

    http://www.fmprc.gov.cn/chn/pds/ziliao/zt/ywzt/wzzt/jjywj/t280835.htm

    Chee Kiong Tong, Kwok Bun Chan, Chan, 2001. The Chinese of Contemporary Thailand.

    La Vie 2007

    2007

    2007

    2009

    2009 432

    2009

    2010