2010.05.15 Aurora TOMA - Arbo Context – promovare PPC prin media locala
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Transcript of 2010.05.15 Aurora TOMA - Arbo Context – promovare PPC prin media locala
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Display Advertising
ARBOsocial
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Departament SEM in structura ARBOinteractive
Dezvoltarea si management
ul campaniilor
CPC prin:
Principalul sistem de publicitate al motorului de cautare Google
Reclama apare pe pagina de cautare Google sub forma de “linkuri sponsorizate”, iar pe reteaua de continut sub forma de “anunturi Google”.
Sistemul Etarget face posibila aparitia reclamei pe 220 de portaluri romanesti.
Se pot servi :
Anunturi text
Anunturi text + imagine
Publicitate contextuala in reteaua de site-uri ARBOcontext
Publicitate pe paginile de profil din reteaua sociala Facebook
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Promovare PPC prin media locala
• ARBOcontext
• Google AdWords
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• Cuvinte subliniate
• Evidentierea cuvintelor cheie din text
• La mouse over se declanseaza aparitia bubble-ului
Ideal pentru generarea de trafic/brand awarness/comunicare
Se pot servi bannere:
text
imagine
text+imagine
flash
video
VIP
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Bubble text:Textul reclamei poate sa
contina pana la 100
caractere.
Bubble cu text si imagine Se pot incarca imagini
de tip PNG,GIF, JPG de
max 30 kB.
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Bubble flash:Dimensiunea fişierului de tip SWF este max. 250x250 pixeli si max. 150 kB
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Bubble video
Este format din:
Link catre website-ul tinta;
Titlu bubble;
Textul reclamei;
Link tinta afisat in bubble;
Video(de tip FLV, max 1024 kB).
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Bubble VIP
Dimensiunea fişierului de tip SWF este max. 300x300 pixeli si max. 150 kB
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Bubble VIP
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Bubble VIP
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Pasi campanie: stabilire mesaj, definire cuvinte cheie, alegere formate publicitare, targetare
Cand se recomanda?
- transmiterea unui mesaj publicitar clar
- schimbarea /intarirea perceptiei consumatorului prin asocierea produsului cu cuvintele dorite
- creare de branding
- campanie comunicare integrata
Avantaje
Tarifare CPC (cost per click)
Costuri reduse
Control permanent al campaniei
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Google AdWords (search)
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Google AdWords (Content Network-AdSense)
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De ce si pentru ce Google AdWords?
De ce?
• targetare
• tarifare CPC
• o campanie buna poate tine loc oricand partii de SEO a site-ului
• .................etc
Pentru ce?
• Vanzari
• Leaduri
• Trafic
• Comunicare
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Efectele comunicarii pe Google
http://www.google.com/insights/search/
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Concluzie
TV Print
Online
Radio
Outdoor
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• Aurora Toma
• Project Manager
• Mobil: +40 723.768.962
• Phone: +400 372.111.777Fax: +400 372.111.711
• www.logicsearch.ro