2010 abc duurzaamheid 0506
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Transcript of 2010 abc duurzaamheid 0506
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Sustainable Entrepreneurship - about the role of entrepreneurship for the
professions -
Symposium Duurzame stad van de toekomstScience in Practice, 4 juni 2010
Dr. Peter van der SijdeDepartment of Organization Science Faculty of Social Sciences
Duurzaam Ondernemen (1)
'Ik wil eigenlijk werk doen dat maatschappelijk relevant is‘
Als betrokken onderneming streeft McDonald’s naar duurzaam ondernemerschap op gebieden als zorg voor het milieu, dierenwelzijn en voedselveiligheid.
Securitas is al sinds jaar en dag actief bezig met maatschappelijk verantwoord ondernemen. Ons werk op het gebied van duurzaam ondernemen moet doeltreffend, realistisch en winstgevend zijn. We geven prioriteit aan zaken die dicht bij onze dienstverlening staan, die een zo groot mogelijke impact hebben en die binnen onze macht liggen om er invloed op uit te oefenen. Wij nemen stap voor stap maatregelen om beter om te gaan met milieuproblemen en maatschappelijke kwesties.
Duurzaam Ondernemen richt zich op de toekomst: in wat voor samenleving willen wij leven, in welke relatie met elkaar, met mensen in ontwikkelingslanden en met de natuur? En hoe willen we dat toekomstige generaties op ons terug kijken? Wat zijn de grote uitdagingen die om toekomstgericht ondernemerschap vragen? Hoe zullen we die met elkaar, lokaal en regionaal aanpakken?
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Duurzaam Ondernemen (2)
Duurzaam Ondernemen Duurzame Ontwikkeling Maatschappelijk Verantwoord Ondernemen
Corporate Social Responsibility Sustainable Development
Social Enterprise, Sociaal OndernemenGrayson and Hodges: Corporate Social
Responsibility or Responsible Entrepreneurship
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Ondernemerschap
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onderneem
The entrepreneurial process
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Opportunity
recognition
Preparation &
organizationExploitation
Network & institutional environment
Opportunity
recognition
Opportunity Preparation & organization
Opportunity Exploitation
Entrepreneur / Entrepreneurial Team
Businessopportunity
Opportunityscenario
Accessibleresources
Potential market
development
Resources
• Human resources
• Physical resources
• Organizational resources
• Financial resources
• Social resources
Market, what market?
• perceived market?
• potential market?
• real market?
Opportunity recognition
Opportunity preparation
Opportunity exploitation
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Fostering entrepreneurship
Enterprising individuals
Functioning and supporting entrepreneurship infrastructure
“ondernemerschapsprofessionals”
Thornthon, 1999
“ondernemers”
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Opportunity recognition
Opportunity preparation
Opportunity exploitation
Bewustwordings “structuur”
Advies “strucuur”
Incubatie infrastructuur
Groei/innovatie “structuur”
Pro
fession
alisering
Entrepreneurial process
Entrepreneurship industry
Awareness infrastructure
Advice/Consultancy infrastructure
Incubation infrastructure
Growth/ innovation infrastructure
Pro
fession
alisation
En
trepren
eursh
ip lo
bb
y
Entrepreneurship professionals (1)
Those individuals and organisations who directly seek to stimulate and support entrepreneurs and entrepreneurship and/ or who contribute to the development of well-functioning infrastructures.
Direct or indirect interaction with entrepreneurs
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Opportunity recognition
Opportunity preparation
Opportunity exploitation
Bewustwordings “structuur”
Advies “strucuur”
Incubatie infrastructuur
Groei/innovatie “structuur”
Pro
fession
alisering
Entrepreneurial process
Entrepreneurship industry
Awareness infrastructure
Advice/Consultancy infrastructure
Incubation infrastructure
Growth/ innovation infrastructure
Pro
fession
alisation
En
trepren
eursh
ip lo
bb
y
Waar staat u(w organisatie)?
Entrepreneurship professionals (2)
Policy makers (“overheden” e.a.) Innovation Centers (“Syntens”) Lawyers, administrators (“curatoren”) Bankers Educators / trainers (all levels of education) Chamber of Commerce Sector organisations (branche,
werkgever/werknemersorganisaties TTO officers
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Entrepreneurship professionals (3)
Highly educated professionals
Not trained in the domain of entrepreneurship
Limited awareness of their limitations in the
field
Ample room for improvements
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Stelling
Duurzaam ondernemerschap heeft behoefte aan professionals, die weten wat (duurzaam) ondernemerschap is, hoe dit ondersteund moet worden.
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Vraag aan u allen
Wat moeten ondernemerschapprofessionals weten over ondernemerschap?
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What should they know?
The nature of entrepreneurshipThe nature of entrepreneurial processThe entrepreneurEntrepreneurial norms and valuesStructure and composition of
entrepreneurial networksRoles and functions in entrepreneurship
infrastructure
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The nature of entrepreneurship
De-mystifying myths of entrepreneurship e-ship is seen as business – ownership e-ship is seen as engine for growth and jobs
Understand what you want to stimulate and support and why?
Stimulating self-employment may reduce entrepreneurship but improve individual well-being
Differentiate between micro- and macro-level ambitions and effects
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Roles and functions in e-ship
Awareness of their own roleKnowledge and understanding of other
rolesKnowledge and understanding of links to
entrepreneurial process
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The entrepreneur
Entrepreneurial personality who they are
Entrepreneurial cognitions What/ how they think and feel
Entrepreneurial behaviourwhat they do?
Entrepreneurial motivations what they want
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Norms and values
Opportunity driven, risk-attitudes, failure attitudes, ambitions, etc
Often opposite of norms and values of entrepreneurship professionalsFocus on rules and regulationsFocus on stability and or growth
If not align these at least try to increase awareness of differences
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networks
Focus on networking rather than networksStructure and compostion of networksFunctions in entrepreneurial processNetwork governance
Basic mechanisms
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Vraag
Wat weet u van en over ondernemerschap en waarop is dit gebaseerd?
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Entrepreneurship education
Teaching for, about or in entrepreneurship
Teaching business and non-business students
Teaching in or outside business schools
Focus on raising awareness and creating skills
and knowledge increase the number and
success of entrepreneurial ventures
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So how do we organise this?
Teaching approachesJoint or separate programsTeaching methodsLocation
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Teaching for, about or in
For they don’t have to become entrepreneurs
About Understanding mechanisms and frameworks More academic /analytical approaches
In Helps build awareness and understanding but only
in combination with the above
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Joint or separate programs
Specific target groups: Helps to focus on own role Inefficient as most topics are relevant to all target groups
Joint programs with e-ship professionals Helps build understanding of differences across professions Builds networks for infrastructure
Joint programs with future entrepreneurs Increases mutual understanding Less appealing to future entrepreneurs – or not?
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Teaching methods
Combination of theory and practice Micro, macro and meso perspectives about eship Empirical approaches to learning about specific topics
Recognizing opportunities network analysis and advice Dealing with failure
Internships? Advice trajectories?
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Location
Business school: economic and busines perspectives Less knowledgeable in institutional perspective
Science faculty innovation, commercialisation and diffusion Less knowledgeable in business, economic, instituional
perspectives
Social faculty Knowledgeable in economic, business and institutional
perspectives Less legitimacy in university infrastructure (not what you
expect)
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Further research
Evidence from our own programSearch for other cases
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Educating e-ship professionals
Opening up current programs to them might not be the best solution
- Does not appeal to the target group- Does not address the right issues- May suffer from lack of legitimacy within
disciplines
Need for specific programs!
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