20091109 CC Salon at Seoul
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Transcript of 20091109 CC Salon at Seoul
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Chiaki Hayashi
Connecting Art and the Internet Chiaki Hayashi
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Who is loftwork?Chiaki Hayashi
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the leading creator networkwith 13,000 registered creators
Chiaki Hayashi
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Chiaki Hayashi
as social mediaorganize blog events for museums
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Chiaki Hayashi
for the National Museum of Mondern Art, Tokyo
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Chiaki Hayashi
for the Meguro Museum of Art, “Naofumi Maruyama Solo exhibition”
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Chiaki Hayashi
for Mori Art Museum, “Chalo! India”
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Chiaki Hayashi
Yahoo! creative award
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Chiaki Hayashi
Microsoft ReMIX
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Chiaki Hayashi
as collaboration placehold public competitions
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Chiaki Hayashi
Echigo-Tsumari Art Triennale, Product Redesign Project
Roooots - product redesign project- Period:2009/02/18~3/17
- applicants:177 creators
- applied works:over 900 works
- Open Competition
- CC BY-NC-ND was applied
for all applied works
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Chiaki Hayashi
Echigo-Tsumari Art Triennale, Product Redesin Project
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Chiaki Hayashi
Sales have stretched 10 to 20 times!
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Chiaki Hayashi
rice sake beans cookie sake
sakehandkerchiefcake coffeewrap
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Groundswell
Chiaki Hayashi
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Groundswell
Chiaki Hayashi
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Chiaki Hayashi
3429
6357
9286
12214
15143
18071
21000
2001 2002 2003 2004 2005 2006 2007 2008
AD Market size in JapanGroundswellTV
Newspaper
Internet
Magazine
Radio
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Chiaki Hayashi
84
86
88
90
92
94
96
98
96.6
92 91.8
89.3
2008/1-3 4-6 7-9 10-12
Y2008 AD market of 4 Mass media
Groundswell
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Chiaki Hayashi
Web CentricMarketing Strategies
TV
Web
NewspaperMagazine
Radio
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Chiaki Hayashi
Web Newspaper
Magazine
Radio
TV
Web CentricMarketing Strategies
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Chiaki Hayashi
Past
Present
Future
Relationship, SocialReal time stream
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Chiaki Hayashi
Art × Internet
Latest cases
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Chiaki Hayashi
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Chiaki Hayashi
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Chiaki Hayashi
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Chiaki Hayashi
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Chiaki Hayashi
Setouchi International Art Festival 2010
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loftwork Chiaki Hayashi
CC applied exhibitionat Mori Art Museum
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loftwork Chiaki Hayashi
First exhibition in Japan that applied CC licenseto allow people take pictures
“According to What?” from 25 July to 8 November 2009
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loftwork Chiaki Hayashi
Artist: Ai Weiwei
Ai Weiwei is a leading Chinese artist, whose work for the 2008 Summer Olympics, known as the "Bird's Nest," was quite famous. He is also known as an artistic resistant to Chinese government showing his opinions through his artworks.
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loftwork Chiaki Hayashi
Background:
- MAM wanted to allow visitors to take photos to encourage more people to come and enjoy the museum
- MAM was interested in the positive effect of blogosphere (Social) to the number of visitors
- MAM judged Ai Weiwei was likely to say OK to adopt CC, and solo exhibition was much easier to clear the copyright issue
- His artworks were mainly huge objects and installations, MAM need not worry about "illegal duplication" of his artworks due to allowing people to take photos
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loftwork Chiaki Hayashi
How to apply CC to the exhibition:
- CCJP prepared the draft CC license agreement between the museum and the artist. (Most conservative license CC BY-NC-ND 2.1 Japan was chosen to reduce risks.)
- Every artwork is allowed to be taken picture (Operation might be much harder if the museum had excluded several artworks)
- Put the notice at the entrance and the flyers to give away to visitors
- MAM prohibited these actions; No movie shooting, No tripod, No flash
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
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loftwork Chiaki Hayashi
Results:
- Over 42 articles featuring the effect of CC in art exhibition, including NHK’s special cover
- over 400 blogs of the visitors about the exhibition, mostly positive feedback
- more and more museums are to adopt CC in Japan
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loftwork Chiaki Hayashi
It’s your turn!
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Chiaki Hayashi
Thank you