디자이너 브랜드 전성시대 디자이너의 무한도전, 디자이너 브랜드 · 문구에서 촉발한 디자이너 브랜드가 에이랜드, 매그앤매그 같은 패션
20 대 라이프스타일 브랜드가 되기 위한 캠페인 전략
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Transcript of 20 대 라이프스타일 브랜드가 되기 위한 캠페인 전략
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20 PRESENTED BY CREATIVE-BAR
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reasonconceptbenefit
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20 .7:00 am. _ MP3P 9:00 am. _ 1:00 pm. , _ 3:00 pm. , _ 5:00 pm. , 1 8:00 pm. 10:00 pm. , _ _ IKEA _ MP3P 1:00 am. ,
(24, )
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`MP3P ?1629 75% 2007 2
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`20 :: 20 20s /-30 -10
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:: 20 ENTRY LEVEL
`20
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SO, TARGET AT 20s!
- `20 yepp
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Why Not Yepp?
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`yepp vs. iriverPRODUCT COMMUNICATION
Music is my Life
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, : 20
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indepth interview: 15 8/ 7:20_3/22_3/23_4/24_2 25_1/27_1/28_1MP3P:13(yepp, iriver, ipod, safa, ibulldog, sony, mpio) / :2: 2005 7 24~25 20
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.` yepp `yepp
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`iriver ~()
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Yepp Needs Clearer And Stronger Brand Identity.
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OUR MISSION FOR YEPP: yepp .
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`yepp
CEO .
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20 yepp !
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`yepp 20 20
yepp_ 20 20 / 20 yepp: icon 20 communication
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20s,CAMPAIGN CONCEPT Twenties comma,comma ,, , ,
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20 20s ,,,,20 100
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20 comma .,20s,___,___,___,___,,,, 20s ,______________. 20s
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___,___,___,___,20s, yepp = 20 20s, = 20
20s
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ATL STRATEGY PLAN TV 20s, / /English/
_ , 20s, 20 20s, ( ) 20 50 20s,______ comma . Limited edition MP3P _ LEGO MP3P _ 20s, yepp loungeATL BTL BTL
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6 , 5% 20 10%
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TV
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:: 20s, ( ) 20s,
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. yepp
*BGM: sunny day-
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:: 20s, English ( ) 20s, English
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mp3p .
* BGM () narration blah blah blah~
yepp
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:: 20s, ( ) 20s,
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yepp .
*BGM: What a Coincidence- o.s.t.
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:: 20s, ( ) 20s,
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yepp .
*BGM: -
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BTL
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!!!!!!
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BTL _ ! _ 20 50 ( )
20 50 ,
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. 20s, . - 3 20
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BTL _ ! _ 20s,________. ( )/: 2020 : - -20s, yepp
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BTL _ ! _ 20s, Lounge
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BTL _ ! _ 20s,______ 20s, 20
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BTL _ ! _ 20s, comma . ( _) 20s, 20
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BTL _ !Limited Edition _ LEGO MP3P< KTF _ >< MP3P >* LEGO , , , _ , 20
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Timetable Showtime1month1month2month3month! _ ( ) ! PROMOTION 20s, _ 4 ! PROMOTION 20 50 _ 2 ,1 ! PROMOTION 20s, comma _ 2 ( )! Limited edition MP3P _ ! 20s, yepp lounge _ 2 ( :), ATL BTL beforeafter
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! 20 10 30 yepp 20 icon
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_ MP3P PMP