TiTokyo conference in Tokyo, Japan for Appcelerator community (日本)
第2回 Found Conference in Tokyo オープニングトーク
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Transcript of 第2回 Found Conference in Tokyo オープニングトーク
What is FOUND?!
A conference about the future of SEO and Content Marketing. We call this “findability.”!
The History of FOUND Conference!
February 2013!
April 2013!
January 2014!January 2015!
Why FOUND in Tokyo in 2015?!
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/!
Content Marketing is still the most important trend in online marketing today.
Why Do We Host FOUND?!
Our mission is to help businesses reach their audience through high quality content.!
Why is Content Marketing so important?!
Viral Paid “Sticky”
“There are 3 drivers of growth…”
SEOSocial Email
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Distribution Channels!
GinzaMetrics Overview!Company!
‣ Founded 2010 in Tokyo!
‣ Received funding from Y
Combinator and 500 Startups!
‣ HQ in SF, additional offices in Tokyo!
Product!
‣ A combined platform for SEO and
Content Marketing management!
‣ Used by ecommerce companies,
agencies, SaaS and other brands in
many countries around the world.!
Use Case: Content Marketing Platform
[email protected] - Confidential: Do not distribute
Usage!
‣ Gain insight into the big picture on
user acquisition and discover new
content marketing opportunities!
‣ Discover new content creation ideas!
‣ Ensure that content is findable on
search and social!
‣ Organize content into campaigns
and groups!
‣ Grow audience and benchmark
against competitors!
Example Customers!
Use Case: SEO Platform
[email protected] - Confidential: Do not distribute
Usage!
‣ Manage all aspects of SEO
management!
‣ Discover keywords and new content
ideas!
‣ Learn from competitors and beat
them!
‣ Prioritize actions!
‣ Automate reporting!
‣ Optimize content!
‣ Connect Search and Social Media
management!
Example Customers!
Use Case: Agency Reporting Dashboard
[email protected] - Confidential: Do not distribute
Usage!
‣ Automate all aspects of reporting
and analytics for client
communications!
‣ Manage SEO and Content
Marketing Workflows!
‣ Gain insight into client competitor
behavior!
‣ Make recommendations for site
optimization!
‣ Monitor and track changes to site
and online marketing campaigns!
Example Customers!
Use Case: API & Data Platform
[email protected] - Confidential: Do not distribute
Usage!
‣ Integrate GinzaMetrics Insights into
other dashboards for complete
reporting!
‣ Automatically provision new sites /
keywords!
‣ Automate agency workflows!
‣ Build and launch new products on
top of our platform!
‣ Automate third party reporting
applications such as Google
Spreadsheets!
‣ Integrate with CRM and CMS!
Example Customers!
How GinzaMetrics is Used!
US Content Marketing Trends!
#1: Content marketing spend continues to increase!
US Content Marketing Trends!
#2: Volatile CPCs and lack of clear ROI on content is forcing companies to get smarter about cross-channel measurement!
US Content Marketing Trends!
#3: Content creation is not enough - business must optimize distribution (search, social, email, etc.)!
Content Marketing and SEO will rely on each other for success (in 2015).”!
http://www.forbes.com/sites/jaysondemers/2014/11/24/top-7-online-marketing-trends-that-will-dominate-2015/!
US Content Marketing Trends!
#4: Only 23% of B2C content marketers are successful at measuring ROI. !!Result: more companies investing in analytics!
http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2C_Research.pdf!
US Content Marketing Trends!
CMOs who do not embrace marketing technology will not be CMOs for very
long.”!
http://www.curata.com/blog/content-marketing-predictions-6-big-themes-for-2015-infographic/!
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